Lifestyle / Alcohol

Pernod Ricard Launches First-Ever NFT

For this festive season, get your hands on this first-ever NFT by Pernod Ricard.

Dec 21, 2021 | By Bryan Goh

Pernod Ricard’s first-ever NFT is by no means boring because firstly, it’s done in partnership with BlockBar, an online marketplace where consumers can purchase NFTs directly from luxury wines and spirits brands. Secondly, each NFT you buy (of which will set you back US$35,000) can be “burned” or exchanged for a physical bottle it corresponds to. If need be, it can be resold.

What are you buying then? Well, it’s Royal Salute Time Series 51 Year Old 2021 Release, and Pernod Ricard’s first NFT will be the oldest Scotch whisky expression ever released on BlockBar itself. But more than just being one of the rarest expressions in the entire Royal Salute portfolio, the bottle comes housed in a one-off crystal decanter adorned with a 24-carat gold plaque with Master Blender Sandy Hyslop’s signature. Of whom is also responsible for creating the first Royal Salute whisky fully finished in Malbec wine cask. Along with the bottle is a 5cl mini in a gift box as well as an exclusive one-on-one tasting with a Master Blender and get this, an overnight experience in Scotland with flights notwithstanding.

This article first appeared on Men’s Folio Singapore.

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