Lifestyle / Wines and Spirits

Dolce & Gabbana Unveil Martini Ad

The new advertising campaign for Martini Gold by Dolce & Gabbana was unveiled Tuesday in Milan. The spot features Italian actress Monica Bellucci. The spot was directed by Jonas Akerlund, who had been also directing some really popular music videos for Madonna and Lady Gaga recently. In the advertisement — a tribute to Oscar-winning Italian […]

Sep 09, 2010 | By Anakin

The new advertising campaign for Martini Gold by Dolce & Gabbana was unveiled Tuesday in Milan. The spot features Italian actress Monica Bellucci.

The spot was directed by Jonas Akerlund, who had been also directing some really popular music videos for Madonna and Lady Gaga recently.

In the advertisement — a tribute to Oscar-winning Italian director Federico Fellini’s “La Dolce Vita” — the designers sit at a table, singing and laughing with Bellucci.

The spot is set in a black and white Rome, where the only trace of color is a bottle of Martini in the bag of Monica Bellucci.

Dolce & Gabbana, who own several martini bars, have always been reluctant to branch out into businesses other than fashion, but they say the drink venture was a natural process for them.

Via Edmontonsun


 
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