Lifestyle / Gastronomy

Ladurée Macaron: When Artist and Patisserie Collide

Contemporary artist, Marina Abramović designed Macarons for Ladurée Paris and presented the newly designed macaron at Harrods in London this month

Nov 01, 2017 | By Andrea Sim

Marina Abramović Pastry Portrait | Image courtesy of Kreemart

“What is left behind is the memory of what you eat. What is unique about the Taste is the memory that stays in your mouth, the intense experience.” – Marina Abramović, July 2017

Famous French’s patisserie, Ladurée and contemporary artist, Marina Abramović is proud to present the newly designed macaron at Harrods in London this month after quite a patient wait.

Ladurée Macaron: When Artist and Patisserie Collide

About 250 boxes was launched on Oct 16-22, at Ladurée Paris on rue de Castiglione and at the Grand Palais for the FIAC International Art Fair.

The macarons are created to Prussian Blue, which Artnet News, a global art market newswire described the French’s patisserie as “a shade that references the artist’s parents, who were war heroes in Yugoslavia – and leave a ‘guilty blue stain’ on the tongue.

To keep ideas fresh and French-made macaron attractive in the world of pastries, Raphaël Castoriano, Founder and Creative Director of Krëemart and also the creator behind macaron partnerswith Abramović to conceptualise and design their own macaron.

According to an announcement, Abramović was chosen as “the first subject of Pastry Portrait”, to be part of this exciting “joint endeavor by Ladurée and Castoriano” because of her “affinity for the intangible and the immaterial.”

“When I said I wanted to have my own taste, they asked me so many questions… what I like, the colours, the smells, the landscapes in nature, the memories of childhood… all of this went into the Pastry Portrait of me.” – Marina Abramovic

Marina Abramović explains how her macaron tastes like:

“My grandmother, early morning, making coffee,” said the artist of her impressions while biting into a macaron in a launch video, according to Artnet, which was at the London launch.

“Then I remember the smells of fresh basil, thyme, cardamom seeds, and exotic smells from the trips I took later on and remember exploring volcanoes and waterfalls and remember this feeling in the early morning when I see the line of the sea just meet the ocean, and ocean meet the sky.”

The newly-designed Prussian Blue is stamped with Abramović s family crest, symbolising “the balance between fragility and strength.”

Comes in limited-edition boxes of three macarons per box, one of the macaron is wrapped in gold leaf. The box customised to a pyramid shape “referring to freemasonry, a symbol of ‘energy’ and ‘power’.”

Future launches are planned for Milan, New York, Miami, Los Angeles and Tokyo.




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