Leaders / Lifestyle

Cartier Announces The 7 Laureates Of The 2020 Edition Of Cartier Women’s Initiative

The 2020 edition of the Cartier Women’s Initiative marks the first time in its history that the establishment has included Danish and Australian women in its picks.

Jun 25, 2020 | By Julia Roxan

Announcing the names of the 7 laureates of the Cartier Women’s Initiative virtually on June 16th, through all  the Cartier and the Cartier Women’s Initiative’s websites and social media channels. This annual international entrepreneurship program was established in 2006, with the aim of driving change by empowering women impact entrepreneurs, women-run and women-owned businesses from any country and sector which share a common goal of creating strong and sustainable social and environmental change. Shining a light on these individuals, the initiative works to provide each entrepreneur with the necessary financial, social and human capital support to grow their business and build their leadership skills.

Cartier Announces The 7 Laureates Of The 2020 Edition Of Cartier Women’s Initiative

Adriana Luna Diaz – Tierra de Monte

Synonymous with open-mindedness and curiosity, Cartier stands out with its creations, revealing beauty wherever it may be found, be it in Jewelry, fine jewelry, watchmaking and fragrances, leather goods and accessories – each of the brand’s creations symbolize the convergence between exceptional craftsmanship and a timeless signature.

Nadia Gamal El Din – Rahet Bally

Selected amongst 1200 applicants from over 162 countries, by an independent international jury committee – the 2020 edition of the Cartier Women’s Initiative marks the first time in its history that the establishment has included Danish and Australian women in its picks.

Making positive global change through promoting good health & well-being, reducing inequalities, building sustainable cities and communities and encouraging responsible consumption and production, the initiative acknowledges the pandemic-caused challenges faced by innumerable early stage business, commending each participants ability to leverage their existing business models or to pivot their businesses during this unprecedented time.

“As an international luxury Maison, we are global citizens, aware of and listening to the wider world. More than ever, we remain committed to use our voice and actively support those who are trying to make the world a better place, which is the case of these outstanding women entrepreneurs. It has been incredibly inspiring to witness their determination, resilience and creativity. We are immensely proud of their work, and thankful for their global contribution to our society” –  Cyrille Vigneron, President and CEO of Cartier International.

Anna Sophie Hartvigsen – Female Invest

Despite a cancelled ceremony, the initiative will be awarding each of the seven laureates listed below with a USD $100,000 grant, as each of the second and third runners-up receive USD $30,000, whilst all 14 finalists receive support on strategic financial thinking, one-on-one strategy mentoring, media visibility and international networking opportunities, as well as the opportunity to join an INSEAD executive education program on scaling social impact.

Chunguang (Charlotte) Wang – Equota Energy (Technology) Shanghai Co Ltd

The brand may not have been able to fully celebrate the accomplishments of each woman in light of the ongoing global pandemic, but it has since expressed plans to include the 2020 winners during the next ceremony  in Boston, on May 26th, 2021 which coincides with the initiative’s 15th anniversary.

Joanne Howarth – Woolpack Australia – Planet Protector Packaging


LATIN AMERICA & THE CARIBBEAN: Adriana Luna Diaz, Mexico

Tierra de Monte

Creates agricultural products that renew biodiversity and soil fertility, fortifies and protects crops, and empowers the farmers who use them.


NORTH AMERICA: Stephanie Benedetto, USA

Queen of Raw

A marketplace to buy and sell unused textiles, keeping them out of landfills and turning pollution into profit.


EUROPE: Anna-Sophie Hartvigsen, Denmark

Female Invest

Promotes financial gender equality by educating women on investing and personal finances.


SUB-SAHARAN AFRICA: Temie Giwa-Tubosun, Nigeria


A medical distribution company that uses data and technology to discover and deliver essential medical products to hospitals in Nigeria.


MIDDLE EAST & NORTH AFRICA: Nadia Gamal El Din, Egypt

Rahet Bally

An all-inclusive platform to support Egyptian mothers financially, physically, emotionally, and intellectually, both online and in person.


EAST ASIA: Chunguang (Charlotte) Wang, China

Equota Energy (Technology) Shanghai Co Ltd

An energy optimization company that combines artificial intelligence and big data to deliver energy efficiency solutions.


SOUTH ASIA & OCEANIA: Joanne Howarth, Australia

Woolpack Australia – Planet Protector Packaging

Manufactures environmentally responsible insulated packaging made from sheep waste wool for transport of temperature-sensitive goods.

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