Style / Fashion

DVF Loves Roxy

Diane von Furstenberg is joining forces with surf and snow lifestyle brand Roxy for a limited edition swimwear line called DVF loves ROXY.

Mar 15, 2013 | By AFPRelaxnews

Diane von Furstenberg is joining forces with surf and snow lifestyle brand Roxy for a limited edition swimwear line called DVF loves ROXY.

The line, just launched globally and matches Furstenberg’s iconic bold prints with Roxy’s surfer silhouettes — with surfers Kelia Moniz and Monyca Byrne-Wicke as the faces of the line. Comprising 35 pieces, the line includes swimwear, beach cover-ups, board shorts, rash guards, and beach bags.

“I am so excited to work with Roxy,” Furstenberg said last year when she announced the partnership. “The collection is playful and fun…we wanted to empower women to go for it and ride the wave.”

“Roxy tends to appeal to women and girls that love the outdoors because the brand is derived from the board lifestyle – both surf and snow,” Roxy representative Danielle Beck told blog Well + Good NYC.

“DVF brings a more fashion savvy customer to the equation, so together, the collection is intended for everyone, the outdoor girl and the stylish girl.”

With prices ranging from $25 to $75, DVF Loves ROXY is available at selected DVF and Roxy stores across the globe, the roxy.com e-commerce site and surf specialty outlets across the US.

dvf loves roxy


 
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