Culture / Events

Gucci Opens Men’s Flagship in Milan

Italian fashion house Gucci, owned by recently renamed French group Kering, has opened its first European men’s flagship store in Milan.

Jul 02, 2013 | By Luxuo

Gucci men flagship store Milan

Italian fashion house Gucci has opened its first men’s flagship in Europe in the heart of Milan, the historic Brera district, in front of the internationally renowned museum Pinacoteca di Brera.

Gucci men flagship store Milan

The new shopping destination is surrounded by the Milanese art district’s prestigious galleries, design boutiques, and antique shops.

Gucci men flagship store Milan

Boasting a design concept by Creative Director Frida Giannini, the Gucci men’s store spans more than 500 square meters across three floors and features a dedicated area for the Made to Measure program: a personalized, luxury sartorial offering for the modern day gentleman.

Gucci men flagship store Milan

A series of backlit panels with the House’s Diamante pattern lead the way inside the store. Signature Gucci materials of rosewood and ebony are enhanced with the introduction of new elements such as matt light grey marble – exclusively used in Gucci men’s stores – fluted glass, warm brushed bronze, smoked mirror and smoked bronze glass, recalling the elegance and richness of the Art Deco era.

Gucci men flagship store Milan

The flagship features a full range of menswear including ready-to-wear, shoes, luggage & lifestyle accessories, small leather goods, sunglasses, watches, jewellery and fragrances at the ground floor.

Gucci men flagship store Milan

On the upper floor, a dedicated space complete with a VIP fitting area showcases the Made To Measure program together with Made To Order service for men’s shoes. The lower level hosts a further selection of the men’s ready-to-wear collections along with shoes, silks, an assortment of sunglasses and belts.

Gucci men flagship store Milan

Gucci’s Brera store will be the first to offer the capsule collection designed by Creative Director Frida Giannini and Lapo Elkann, conceived as “Lapo’s Wardrobe.”

Milan Brera district


 
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