Located at 11th Street and Collins in the heart of Miami Beach, Lords South Beach is the first gay boutique hotel brand in the US.

The hotel opened in an historic Art Deco building with 54 rooms and a variety of hotel venues, including the Cha Cha Rooster Restaurant and the poolside Cabana Bar.

Amenities include a Lords online social network for guests, staff uniforms custom designed by Levis, and linens by Frette.

The hotel design is spirited and bright with unexpected touches like a nine foot polar bear in the lobby, bright blue and yellow throughout the hotel, and a glittering gold bar in the lobby.

The space was designed by BHDM, a young New York based design firm, whose recent projects include The Lion restaurant in New York.