Rihanna Named Creative Director Of Puma
Rihanna has signed as creative director for German sportswear brand Puma and will work on a women’s capsule collection of clothing and footwear.
Rihanna has signed as creative director for sportswear brand Puma and will work on a women’s capsule collection of clothing and footwear.
Two tweets from the singer Tuesday indicated that she was in Germany and seemed to suggest that she would be repping the label.
Now a report published in WWD has confirmed the news. In addition to being a global brand ambassador, the 26-year-old “will work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio,” the brand told the publication.
“Signing Rihanna is a fantastic step for Puma,” explained Puma’s chief executive officer Bjørn Gulden who praised “her global profile, her charisma and individuality, her ambition.”
Rihanna has previously worked on capsule collections with UK high-street brand River Island (collaborating with her friend Adam Selman).