Lifestyle / Alcohol

Jay Z buys champagne brand Armand de Brignac

Jay Z has bought a stake in the Armand de Brignac brand, an interest that was sold by New York-based wine and spirits company Sovereign Brands.

Nov 06, 2014 | By Anakin

armand de brignac bottles

Jay Z is now the owner of a luxury champagne brand colloquially known as the Ace of Spades, after New York-based spirits company Sovereign Brands sold its stake of Armand de Brignac to the hip hop star.

Shawn ‘Jay Z’ Carter has a long history with the brand, having played an instrumental role in its launch eight years ago by featuring the bubbly in his 2006 video “Show Me What You Got.”

His allegiance to the brand, produced by Champagne Cattier, came following a high-profile split with Cristal after the company snubbed its increasingly dominant market of urban hip hop fans.


Armand de Brignac is recognizable by its distinctive pewter Ace of Spades insignia and bottles are hand-crafted by a staff of eight at the Cattier family house in Chigny-les-Roses, France.

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