Princess Yachts shines in Kuala Lumpur
Represented by Boat Lagoon Yachting, Princess Yachts South East Asia co-hosted the Voyage of Discoveries poolside party at the JW Marriott Kuala Lumpur and hosted a 10-day pop-up store in The Starhill.
Princess Yachts South East Asia, represented by regional dealer Boat Lagoon Yachting, co-hosted the spectacular Voyage of Discoveries party at the newly refurbished outdoor pool at JW Marriott Kuala Lumpur, billed as The Happening Hotel.
The evening featured a fashion showcase of the fall/winter 2022 collection by Paul&Shark and included speeches by including Vrit Yongsakul, Group Managing Director of Princess Yachts S.E.A., and Andrea Dini, CEO of Paul&Shark.
Other VIPs included Mahmoud Skaf, General Manager of JW Marriott Kuala Lumpur, H.E. Massimo Rustico, Ambassador of Italy to Malaysia, Dr Filippo Fusaro, Trade Commissioner for the Italian Trade Agency, and Gael Burlot, CEO of Yacht Style.
The party was part of Princess Yachts S.E.A.’s extensive recent activity in Kuala Lumpur, which included a 10-day pop-up store on the ground floor of The Starhill luxury brand retail centre, also in the Bukit Bintang shopping district.
A collaboration between Princess Yachts S.E.A. and Paul & Shark, the Voyage of Discoveries pop-up was an immersive experience with virtual reality (VR) tours and model displays.
Visitors were able to enjoy virtual tours of the all-new Princess X95, X80 and Y95 motor yachts, while scale models of the Y85 and the X95 were displayed.
The pop-up store also exhibited various luxury materials used on the Princess motor yachts including water-resistant synthetic material leathers.
The display offered discounts on yacht charter programmes in Phuket and included information on Princess, its marine conservation programmes in Southeast Asia, and the annual Boat Lagoon Yachting Rendezvous, which features Princess owners cruising together in Southeast Asia.
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