Motoring / Cars and Bikes

Beginning of the end for Maybach

Maybach 62 Landaulet could possibly become the very last model from Maybach, if Daimler decides to end the ultra-luxury line in the years to come. It’s no secret Maybach has been a major flop: sales and growth have been poor in recent times compared to rival brands Rolls-Royce and Bentley. Daimler’s Vice-President of Design, Gordon […]

Mar 18, 2010 | By Anakin

Maybach 62 Landaulet could possibly become the very last model from Maybach, if Daimler decides to end the ultra-luxury line in the years to come.

It’s no secret Maybach has been a major flop: sales and growth have been poor in recent times compared to rival brands Rolls-Royce and Bentley.

Daimler’s Vice-President of Design, Gordon Wagener, admitted that his department had not yet been asked to sketch design ideas for a new Maybach.

Daimler-Benz first purchased the ultra-luxury brand in 1960 and 37 years later in 1997 the Mercedes-Benz Maybach concept was introduced in Tokyo; in 2002, Maybach was officially restarted as an automotive brand.

Maybach was first founded in 1909 as a heavy-duty engine production company by Wilhelm Maybach, a former technical director at Daimler.

In 1919, the company introduced its first concept car and two years later, Maybach began assembly of extravagant vehicles.

When World War II broke out in 1940, Maybach began building engines for German tanks. This ultimately resulted in a 60 year halt in the manufacturing of cars.

Daimler is looking to slowly phase out the Maybach brand and focus on custom luxury editions of the S-Class Mercedes according to reports.

The new S-Class is apparently set to be the lead model in the house of Mercedes, it will boast an impressive touch screen that lets the user control most interior functions with just hand gestures.

Source: Zerotohundred


 
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