Lagardère Group Appoints Heart Media Group as its new licensing partner for ELLE Singapore
Singapore’s Heart Media adds ELLE magazine to its portfolio of publications, leveraging their extensive audience database in the region
Lagardère Group today announced that Heart Media Group has been appointed as the new licensing partner for ELLE Singapore from 1 January 2024 onwards. This move aims at further strengthening the position of ELLE as one of the largest international women’s fashion, luxury and lifestyle media brands in Singapore. The announcement was made by ELLE International Licenses CEO François Coruzzi and CEO of Heart Media Group Olivier Burlot.
François Coruzzi shared, “This new venture with Heart Media Group, a solid and trustworthy partner, will enable to push further the development of ELLE as a 360° brand in Singapore. I am confident that ELLE’s universal values, fashion, beauty, culture, society, and lifestyle unique point of view and high-quality journalism will continue to inspire women in Singapore and resonate with them.
ELLE was launched in Singapore in 1993 and the brand’s platforms now include print, digital, social and live events.
“We are excited to bring ELLE Singapore into our portfolio, enabling us to expand Heart Media’s offerings and meet the market demand for international and high-quality brands aimed specifically at women,” said Burlot. “We will create content across print and digital and – by leveraging our extensive database of our audience in Singapore – offer plenty of unique and engaging event opportunities for our brand partners.”
Producing the highest-quality content, ELLE Singapore will further enrich the consumer experience with a host of daily-updated multimedia channels on Fashion, Jewellery & Watches, Beauty, Culture, Celebrities, Features, Travel, Décor and Food. ELLE Singapore’s online presence will continue to share the signature brand essence and ELLE.com.sg to be powered by a multi-talented editorial team that will produce daily news, reviews, tips, how-to
guides and interviews through contemporary language, videos, photos, infographics and images.
“ELLE Singapore is for intelligent women who love to be stylish in every aspect of their life while being actor of the society” said Burlot. “We are focused on further scaling a multi-channel brand and have attracted top talent from across the industry to help us usher in the newest chapter of this iconic brand.”
The first issue of ELLE Singapore launched under Heart Media will be the March 2024 issue.
About the ELLE Network
ELLE is the Number One Female Media Brand in the world. The ELLE network today, including France and the international editions, reaches 32 million readers worldwide: 45 editions of ELLE in 42 countries, 25 editions of ELLE Decoration, six editions of ELLE àTable, two editions of ELLE Men. It also represents 47 ELLE local websites, gathering almost 100 million unique visitors per month.
About Lagardère Group
Lagardère Group, owner of the ELLE & ELLE Decoration brands, partners with prestigious publishing houses worldwide, through license contracts: – With Hearst Magazines, publishing 12 editions of ELLE and 10 editions of ELLE Decoration, in 12 countries – With CMI, Burda, Aller and 25 other partners in 31 countries, publishing 33 editions of ELLE and 15 editions of ELLE Decoration.
Lagardère Group is a world leader in the publication, production, transmission, and distribution of content, whose powerful brands leverage their virtual and physical networks to attract and enjoy targeted audiences.
More at: www.elleinternational.com
About Heart Media Group
Heart Media Group established in Singapore in 1997 produces Digital Media, Print Media and Events reaching Affluent Consumers and HNWI across Asia. Heart Media’s forte is in Fashion, Beauty, Watches, Supercars, Yachts, Art and Real Estate. Over 460 Brands trust the Heart Media digital and print platform on a regular basis, including the biggest names in luxury and high-end lifestyle.
With Offices, Databases and a Presence in Singapore, Kuala Lumpur, Saigon, Bangkok, Jakarta, Hong Kong and Shanghai, Heart Media is regarded as one of Asia’s most influential Media House when speaking directly to affluent consumers (all media combined, the monthly reach exceeds 4.6 million consumers on a monthly basis). More at www.heart-media.com
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