Business / Finance

Binance Labs Invests In NFKings, NFT Creatives and Production Company

NFKings is an NFT creatives and production company with over 100 intellectual properties (IPs) to date.

Jul 29, 2021 | By Terence Ruis
Binance, NFKings logos

Image: Binance, NFKings

Binance Labs, the venture capital arm and incubator of Binance, has revealed a brand-new strategic investment in NFKings. The latter is an NFT creatives and production company with over 100 intellectual properties (IPs) to date.

The new partnership will allow Binance NFT and NFKings to bring the gamification and digital creativity of the NFT ecosystem to the next level. It will see NFKings IPs and brands feature their own NFTs on the Binance NFT marketplace platform, to create seamless interactions with customers.

In a statement, CZ (Changpeng Zhao), CEO of Binance, said that the new investment is in line with the company’s dedication to building an inclusive NFT ecosystem. He also said the aim of the partnership is to “foster the growing NFT industry and bring unique digital content to the global blockchain community”.

Matthew Lim, NF King

Image: Matthew Lim

Matthew Lim, co-founder of NFKings said: “The amount of investment interest into NFKings by some top-notch investors and IP owners has given us great validation of our core business model. NFTs are here to stay and it is our responsibility to build a viable and sustainable ecosystem where brands, IPs, and their customer base can interact seamlessly. We aim to work with Binance NFT to achieve this.”

Binance is the world’s largest bitcoin exchange and altcoin crypto exchange by volume, with over 2 billion transactions daily — that averages out to 1.4 million transactions a second. Its portfolio of cryto products spans trading and finance, education, data and research, social good, investment and incubation, decentralisation and infrastructure solutions, and more. Its incubator, Binance Labs, identifies and invests in blockchain entrepreneurs and startups, providing funding to projects that help advance the blockchain ecosystem at large.

NFKings was established by two young entrepreneurs from Singapore and Macau. The founding team is made up of veterans from numerous fields including digital creative design space, blockchain technology, e-gaming, and artiste management. NFKings’ first distributed IP, tokidoki, sold a jaw-dropping US$2.5 million worth of NFTs in seconds.

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