Beauty Brands Turn Summer Into a Sensory Experience
Luxury fashion’s summer activation strategy is structurally dependent on seasonal shifts in consumer behaviour.
Summer functions as luxury’s most emotionally receptive commercial window. Lowered routine structure, increased travel and heightened exposure to leisure environments shift consumer psychology away from necessity-driven decision-making towards aspiration-led consumption.
Burberry’s Holidays on the Athenian Riviera at One&Only Aesthesis


Burberry makes a return to Greece this season with an exclusive summer takeover at One&Only Aesthesis. Nestled along the stunning Athenian Riviera, the collaboration transforms the luxury resort into a sun-soaked haven. Situated within a protected forest reserve, One&Only Aesthesis captures the glamour and nostalgia of the mid-20th century, keeping the spirit of the 1960s alive. To celebrate this nostalgia, the iconic Burberry House Check has been reimagined in a turquoise colour way — inspired by the turquoise waters surrounding the resorts.
This coastal collaboration also honours Burberry’s long history of leisurewear, dating back to its first archival references to swimwear and cruise wear in 1934. Embracing a shared belief that the natural world is a source of adventure, guests can explore the resort in true Riviera style using custom Burberry Buggies and bicycles.
To complete the experience, the hotel’s boutique will showcase the 2026 High Summer collection alongside a curated selection of accessories and activewear. From holiday essentials like classic polo shirts to statement seasonal pieces, bikinis and the Margate bags, crafted in raffia hand-crocheted into the iconic Burberry House Check.
Jo Malone’s British Summer: Veggies


Jo Malone takes a different route this season, capturing the essences of the idea of homegrown in their limited-edition collection — British Summer: Veggies. This collection is pivoted towards vibrant colours, rich textured and unexpected scents from beneath the soil.
“We just loved that people, even in the middle of cities like London, can grow their own carrots and herbs – the fact that everyone wants to have a grasp on nature from wherever they are. This [collection] takes that idea of something homegrown and un-manicured but gives it a fresh take” says Céline Roux, Global Head Of Fragrance.
This collection not only features colognes but also veggie scents for bath and body and home, introducing a Tomato Leaf Hand Wash that is formulated with naturally derived glycerine and meadow-foam seed oil to cleanse and purify skin and a special-edition Green Tomato Vine Candle that are available in two sizes and a diffuser.
Dior’s Dioriviera Summer Collection 2026

This season, Dior invites beauty enthusiasts to experience an unforgettable summer in sunny Provences — drawing inspiration from the romantic and luminous atmosphere of La Colle Noire, Christian Dior’s historic château. Peter Philips, Creative and Image Director for Dior Make up has captured the region’s signature blue skies and brilliant southern light, translating them into a palette of sensual textures and playful, sun-kissed shades.
This collection centers around a striking contrast of temperature and tones. “Cool and warm tones set the temperature of the Dioriviera make up collection” says Philips. “Complexions are sun-kissed and radiant, eyes look stunning and smiles light up. A suspended moment in time reveals azure blue and vibrant coral shades.”
Dior Addict Lip Maximiser enhances the lips with light, colour and volume.
The five limited edition shades draw inspiration from summery skies: 072 Cerulean, an ultra-glittery translucent bright blue; 046 Sunbeam, a soft coral with pink shimmer; 053 Golden Hour, a soft pink with golden shimmer; 054 Aurora, a fresh pink and 025 Solar, a bronze with golden shimmer. Infused with hyaluronic acid, Dior Addict Lip Maximiser offers real hydrating benefits for lips, and a plumping maxi-volume effect for a smile as luminous as the season.
Tom Ford’s Soleil Summer 2026

In the world of Soleil, summer is an eternal state of mind — and now, the magic of golden hour lasts forever. Tom Ford’s new Soleil Summer Collection beautifully captures the exact moment the sun dips below the ocean horizon, melting into the sea in a final, brilliant burst of light.
Designed to mimic that fleeting, perfect warmth, the collection features timeless sunset shades and innovative, light-reflecting formulas. From radiant, sun-drenched pigments to high-shine textures that mimic the ocean’s glare, the lineup allows beauty enthusiasts to lock in a luminous, golden-hour glow that lasts long after the sun goes down.
Soleil Eye Color Quad Lumière showcases hues that impeccably enhance eye shape in a single swipe. Highly micronizsed pearls diffuse light for a multi -dimensional effect that glimmers when hit by the light. This versatile formula can be used dry for a soft sheer finish or used wet for a sultry intensity.
The silky -soft eyeshadow comes in 5 quartets:
03 Moonlight Dip – a quartet of champagne, pink gold, gold and brown
04 Honeymoon – a quartet of shimmering peach, caramel, burgundy and deep violet
40 Golden Hour – a quartet of shimmering gold, pink, brick red and copper
41 Peach Dawn – a quartet of shimmering pale apricot, warm gold, peach and burnt orange
42 Hazy Sensuality – a quartet of silver pink, pale peach, rose pink and brown
Guerlain’s Kisskiss Bee Glow Plump

Guerlain is extending its signature, radiant skin finish to the lips with the debut of KissKiss Bee Glow Plump — designed to deliver an effortless, high-shine pout and the innovative formula combines advanced skincare science with powerful natural ingredients to provide a voluminous, second skin effect.
At the heart of the exclusive formula is cyclopeptides, used to smooth fine lines by quadrupling collagen production and increasing elastin sixfold. This plumping action is boosted by hyaluronic acid spheres and treasures sourced directly from the hive: Corsican honey, royal jelly and propolis. By combining these ingredients together, they deliver 24 hours hydration and a volumising effect that lasts for 12 hours.
The secret to its glass-like finish lays in an innovative illuminating complex that instantly adds a radiant shine to the lips. Paired with a resurfacing AHA-like active ingredient that gently smooths and brightens the lips over time. The KissKiss Bee Glow Plump shades are divided into two categories: warm tones leaning towards subtle oranges and cool tones featuring classic red and soft pinks
100 Warm Glow: A pale pink enriched with rosy shimmer to set off warm undertones.
200 Cool Glow: A light blue with purple shimmer that illuminates cool undertones.
SUSHISAMBA x Sol de Janeiro


July marks SUSHISAMBA’s second anniversary and what better way then to celebrate it with a collaboration with Sol De Janeiro – with both brands inspired by Brazil’s vibrant culture and energy, the restaurant has a lineup of sensory experiences, exclusive collaborations and festive menus.
Throughout the month of July, SUSHISAMBA is offering a limited time cocktail centering Sol de Janeiro’s iconic Cheirosa Perfume Mist collection, translating the scents’ distinctive fragrance profiles into a trio of exclusive cocktails.
Moving into August, the celebration at SUSHISAMBA continues with two special experiences over the weekend to celebrate Singapore’s National Day – the National Day Copacabana Brunch will be held on 8th August, presenting spotlight dishes inspired by local favourites such as a live station serving Australian Short rib, Roasted Whole Chicken and Hainanese Rice, to specials such as Crab Leg Ceviche and SAMBA Rojak Desserts, Pineapple Coconut Tart, Peranakan Bonbon and Sago Gula Melaka Trifle.
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