Famous fashion photographer Terry Richardson has shot a new advertising campaign for the Italian luxury brand founded by Valentino Garavani.

Italian fashion house Valentino has announced plans to expand its men’s business by opening its first dedicated menswear stores.

Last week Valentino opened its first flagship store in South America, inaugurating a shop in Sao Paulo.

The new 190 square-meter (2,045 square-foot) store is located within the Citade Jardim luxury mall in Sao Paulo and features both women’s and men’s apparel and accessories, including bags and shoes.

On July 12 it was confirmed that Italian luxury label Valentino has been sold to the royal family of Qatar for an estimated $858 million.

Mayhoola, an investment group controlled by Qatar’s royal family, explained its vision for the fashion house — which was founded in 1959 by namesake Valentino Garavani and is famed for its ultra feminine frocks.

Supermodel Freja Beha Erichsen fronts the latest beauty campaign from Valentino featuring its “Valentina Assoluto” fragrance.

Valentino taps a trio of stars–Frida Gustavsson, Jac Jagaciak and Caroline Brasch Nielsen for its fall advertisements shot by Deborah Turbeville.