Natalia Vodianova is this Spring Summer 2012 ad campaign spokesperson for Stella McCartney.

Captured by Mert & Marcus, Natalia wears McCartney’s paisley prints and asymmetrical silhouettes in the collage style images.

Stella McCartney has announced the launch of her latest fragrance, which unusually features truffle as a top note.

Entitled L.I.L.Y, the perfume will launch exclusively in the UK at department store Selfridges January 26 before reaching other retailers February 15.

L.I.L.Y stands for ‘Linda I Love You’, which was the nickname given by Stella McCartney’s father, Sir Paul McCartney, to his late wife Linda.

French luxury products giant PPR said on Tuesday it was acquiring Italian high-end menswear brand Brioni, in line with the restructuring of its business.

PPR has “signed an accord with Brioni shareholders to acquire 100 percent of the capital,” it said in a statement, without giving a figure for the deal.

PPR head Francois-Henri Pinault said this acquisition “completes our portfolio of luxury brands … in the mens’ ready-to-wear segment,” which is growing fast.

Stella McCartney has relaunched her website, equipping it with all the latest features before the fashion week rush. She is also launching a new iPad app.

Almost 30 European countries including France, Germany, Italy, and Spain were added to McCartney’s new e-commerce, which also enables shoppers to reserve an item online and pick it up at a store of their choice.

Additionally, the in-store “Private Wardrobing” service, a personalized concierge service, can now be booked online.

Stella McCartney Kids expands into its first full range collection for S/S 2011 with an extension into wholesale distribution and enhanced on line shopping experience.

The fun and modern styles for boys, girls and babies, aged newborn to 12 years, is available on the dedicated website and will be in stores worldwide next week.

The new Stella McCartney Kids collection is effortless, playful and vibrant capturing the energy and freedom of summer.

A sneak peek at Stella McCartney Spring 2011 Campaign features Joan Smalls & Malgosia Bela posing in the labels pieces lensed by Maert & Marcus.

The ads show Bela wearing a collage of blown-up images of McCartney’s Spring fruit print or Smalls wearing a swimsuit-shaped collage of pastel-colored suit lapels.