It is time to consider the host of new implications for loyalty members for what will become the most valuable hotel loyalty program in the world.
Westin hotel chains and parent company Starwood Hotels & Resorts have introduced a series of sport concierges to encourage healthy living.
The world of technology is set to improve the user experience at Aloft hotels.
It is the first of such ventures by a major US hotel group since the Cuban revolution in 1959.
The highly-vaunted suspended suite finally opens itself to the larger public for an exclusive period.
Anbang Insurance Group is making a $14 billion bid for Starwood, beating rival Marriot’s last bid of $13.6 billion, part cash, part stock.
From an upmarket hotel and a diplomatic office, this historic colonial mansion in downtown Bangkok reopens its door as hub for dining and entertainment.
The Starwood-owned luxury brand has opened the doors to the largest property in their portfolio in Macau, a glitzy 400-room hotel on the Cotai Strip.
Marriott International announced it will acquire Starwood Hotels & Resorts Worldwide in a $12.2 billion deal, creating the world’s largest hotel company.
Starwood is planning new luxury and mid-tier properties across the region from Dubai to Doha and even Iraq.
Starwood Hotels & Resorts Worldwide has introduced Tribute Portfolio, the company’s 10th brand and second collection of independent hotels.
The doors are now open to Starwood’s latest hotel: Suiran, part of The Luxury Collection portfolio and the Starwood Preferred Guest loyalty scheme.
Starwood Hotels has teamed up with Uber in a partnership that will allow loyalty members to earn Starpoints for every Uber ride around the world.
The new W Beijing Chang’an has opened its doors, marking the 45th W Hotel worldwide and the second in mainland China after the W Guangzhou.
A robotic butler (dubbed a Botlr) has started work at the Aloft hotel in Cupertino, California.
Starwood Hotels has unveiled a version of its SPG (Starwood Preferred Guest) app for Google Glass, which it says is the first of its kind.
Starwood Hotels & Resorts said none of its properties will serve dishes with shark fin as an ingredient by the end of the year.
Starwood will debut its W Hotels brand in the Netherlands with the new W Amsterdam, scheduled to open in Autumn 2015.
Starwood Hotels is testing a new feature that would replace keys and membership cards with a smartphone app
Hotel chains are increasingly leveraging the power of Instagram to reach a broader audience.