Suiran Kyoto

Starwood opens first Luxury Collection hotel in Japan

The doors are now open to Starwood’s latest hotel: Suiran, part of The Luxury Collection portfolio and the Starwood Preferred Guest loyalty scheme.

Starwood Uber

Starwood offers points for Uber rides

Starwood Hotels has teamed up with Uber in a partnership that will allow loyalty members to earn Starpoints for every Uber ride around the world.

W Beijing

W Hotel Opens in Beijing, China

The new W Beijing Chang’an has opened its doors, marking the 45th W Hotel worldwide and the second in mainland China after the W Guangzhou.

Aloft hotel robot Butler

Ready for the hotel industry’s first robotic butler?

A robotic butler (dubbed a Botlr) has started work at the Aloft hotel in Cupertino, California.

SPG for glass

Use Google Glass App to Book Starwood Hotel Rooms

Starwood Hotels has unveiled a version of its SPG (Starwood Preferred Guest) app for Google Glass, which it says is the first of its kind.

shark fin soup

Starwood Hotels bans shark fin soup

Starwood Hotels & Resorts said none of its properties will serve dishes with shark fin as an ingredient by the end of the year.

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