W Beijing

W Hotel Opens in Beijing, China

The new W Beijing Chang’an has opened its doors, marking the 45th W Hotel worldwide and the second in mainland China after the W Guangzhou.

Aloft hotel robot Butler

Ready for the hotel industry’s first robotic butler?

A robotic butler (dubbed a Botlr) has started work at the Aloft hotel in Cupertino, California.

SPG for glass

Use Google Glass App to Book Starwood Hotel Rooms

Starwood Hotels has unveiled a version of its SPG (Starwood Preferred Guest) app for Google Glass, which it says is the first of its kind.

shark fin soup

Starwood Hotels bans shark fin soup

Starwood Hotels & Resorts said none of its properties will serve dishes with shark fin as an ingredient by the end of the year.

W Hotel Amsterdam

Amsterdam to Get W Hotel in 2015

Starwood will debut its W Hotels brand in the Netherlands with the new W Amsterdam, scheduled to open in Autumn 2015.

Starwood Keyless Key

Starwood Turns Smartphones Into Hotel Room Keys

Starwood Hotels is testing a new feature that would replace keys and membership cards with a smartphone app

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