Already known as one of the hautest ski resort towns in all of Switzerland, Gstaad is the new home of the first of two new boutiques from Ralph Lauren.

The mountain lodge store is decorated with Navajo rugs, antique furniture, and unique artwork - reflecting both the brand’s Americana heritage and the boutique’s Swiss mountain surroundings.

Ralph Lauren’s Penthouse furniture collection mixes classic and contemporary lines with pieces awash in lacquered woods and black leather.

The Ralph Lauren Scuderia Bags could make a stylish addition to your travel kit.

The designer’s latest bag collection was inspired by Ferrari’s renowned racing division, as you might have guessed.

With duffel bags, totes, wallets and more on offer, there’s something to suit all your needs.

Cape Lodge Bed from Ralph Lauren is a bamboo-styled four post structure crafted from Philippine Mahogany with an Ebonized black finish.

Priced at $7,785, this stunning bed has been fashioned to resemble bamboo with upholstered rails and headboard.

Award winning director Wong Kar-Wai and Ralph Lauren present a tour de force short film: Notorious, starring French screen icon Laetitia Casta.

Ralph Lauren’s new fragrance is sold at Neiman Marcus and has been created as a personal gift from the designer to his customers

The perfume is described as an extravagant floral oriental Parfum an exquisite fragrance of warm golden Amber, creamy sandalwood, Orris Root Butter, and its signature the Bulgarian rose, the iconic symbol of love.

The precious fragrance is captured in an exquisite heart-shaped bottle that bears the etched Ralph Lauren signature.