American fashion designer Ralph Lauren will be the official outfitter of the US Olympic and Paralympic Teams for London 2012, designing the opening and closing ceremony parade uniforms.

For 2012, Ralph Lauren presents two new interpretations in its Slim Classique collection, featuring the luxuriously embellished cases.

The first model places a single row of brilliant-cut diamonds on the bezel, set off by a glossy black frame that emphasizes the rectilinear form of the watch.

On the second watch, two rows of diamonds make the bezel sparkle. Diamonds have also been set into the lugs, and a single rosecut diamond adorns the crown.

Bing, the decision engine from Microsoft, recently pulled together its search trends for 2011 and below is the top 10 searched fashion brands of 2011.

Gucci reigns supreme for a second year in a row and beat out top brands including Chanel, Ralph Lauren, Y-3 and Louis Vuitton.

Guess and J.Crew proved to be forces amongst the high-end labels that made the list, taking the number 6 and 7 spots respectively.

Ralph Lauren Purple Label line has issued a pair of white gold and diamond Skull Cufflinks with moveable jaws. When the jaws are open, it exposes the skull’s diamond eyes – $9,995.

A selection of cars owned by fashion legend Ralph Lauren will go on display in Paris this week, in a unique exhibition of one of the world’s most distinctive collections.

Ralph Lauren, who famously described cars as “moving art” in his 2004 book Speed, Style and Beauty, owns an extensive collection of vehicles which is rarely seen by the public — until now.

Seventeen models selected from the 1930s until the present day will be on display, offering a unique glimpse at the tastes of a major name in the fashion world.

Vanity Fair gets an inside look at designer Ralph Lauren’s private garage / museum housing his incredible car collection in its new issue.

Lauren recently renovated a former car dealership’s storage facility near his lavish Westchester, NY estate to house the amazing automotive assemblage, which contains examples of the world’s most valuable cars.

Shown above is his Ferrari room, dominated by a rare 1958 Testa Rossa. The eye-popping collection of 60-plus vehicles, arranged like a high-end art gallery, are all kept registered and ready to drive anytime the designer feels like going for a spin.