South Korean pop star Rain attended yesterday the grand opening of the IWC Schaffhausen flagship store at the 1881 Heritage Boutique in Hong Kong.

IWC Schaffhausen (International Watch Co.) is a famous high-end Swiss watch manufacturer and Rain was personally invited for this grand opening.

French soccer star Zinedine Zidane who joined the brand’s army of ambassadors in 2008 was also in attendance for the opening.

Wildly popular Korean pop singer Rain has launched his own fashion line, called Six to Five. He introduced the collection with a fashion show in Ilsan, which was attended by celebrities and fans alike.

“Six to Five means that we are aiming to reach the sixth sense from our original five senses. I also wanted to use numbers to make it easier to find and comfortable to approach”, he said.

“I think it’s a bit unreasonable to call myself a designer. I never learned the trade professionally, but I did try to analyze the clothes I enjoy wearing and feel comfortable in. I volunteered as a designer, thinking the public may understand my views,” he said.