Italian fashion house Prada has released a new book, simply titled “Prada”.

The 706-page retrospective tome, looks back at 30 years of innovation in the world of fashion, architecture, art, communications, and cinema.

The veritable style bible is teeming with visually arresting photos, comprehensive timelines, and ad campaigns from the past thirty years.

Prada is drawing inspiration from another of the world’s fashion capitals, to open a pop-up store in Paris.

The boutique, located at Place Beauvau 92, will be open for five months from today - and melds the Italian and French, inside and out.

In 2005, near the West Texas towns of Valentine and Marfa, a pair of Scandinavian artists, Michael Elmgreen and Ingar Dragset, unveiled Prada Marfa, a sculpture masquerading as a Prada mini-boutique.

Located along an isolated stretch of U.S. Highway 90, the 15 by 25-foot adobe and stucco building was partially funded by the Prada Foundation.

To the dismay of potential shoppers the doors are sealed shut.

From March, 21 Prada will launch a new special edition of bijoux, called Shell Jewellery and available only in Milan’s stores.

Born from Miuccia Prada’s wish to mix various worlds for create a new one, the special line includes necklaces and earrings featuring metals and shells.

Unique shells of different forms and colors are mixed with crystals and make a particular craquelè effect.

More from the most talked about Spring Summer 2009 campaign shot by Steven Meisel, recently the campaign was released in full on Prada’s official webpage.

Four of the world’s leading fashion editors are putting their signatures on the visual identity of Prada stores in New York, London, Milan, and Paris for the upcoming fashion season.

Following the order of the fashion week season, W Magazine’s Alex White will start the project with the New York Broadway store.

Love’s Katie Grand will then apply her vision to London’s Bond Street location.