Prada unveiled a special short film directed by Roman Polanski and starring British actors Helena Bonham Carter and Ben Kingsley at the Cannes Film Festival May 21.

The film sees a Prada-clad Bonham Carter’s character visiting a psychiatrist (played by Kingsley) to discuss a bad dream.

The doctor isn’t listening though, as he becomes captivated by her purple fur coat, which he eventually tries on before the tagline ‘Prada Suits Everyone’ fills the screen.

Italian luxury design house Prada said Thursday its net profit soared 72.2 percent in the year ending January 2012, driven by strong retail sales especially in Asia.

Net profit rose to 431.9 million euros (575.29 million dollars) compared to 250.8 million euros previously, the company told the Hong Kong stock exchange where it listed last year with a $2.46 billion initial public offering.

Consolidated net revenues grew 24.9 percent to 2.56 billion euros, boosted by a 37.6-percent jump in retail net sales to 1.96 billion euros.

Following a string of surrealist influenced fashion films by Miu Miu and Cartier’s fantastical “Cartier Odyssey,” Prada is on track to receive the trippiest video campaign of S/S 2012 accolade following the release of its latest “Real Fantasies” short.

Prada have released a pair of headphones as part of their travel collection. Priced at $595, they are available online and at select Prada boutiques.

The spring 2012 campaign from Prada feature Natasha Poly, Meghan Collison, Elise Crombez, Ymre Stiekema and Katryn Kruger photographed by Steven Meisel.

According to the release, “the gas station is cast as a central symbol in this post-modern crossroads of new horizons and economic fulfillment, a stage set where fashion, fantasy and the promise of new discoveries collide.”

LG and fashion label Prada are collaborating for the third time to release the first LG Prada smartphone, the Prada phone by LG 3.0.

The phone combines Prada’s style with LG’s innovative technology, including one of the biggest and brightest screens in the world with 4.3inch and 800-nit screen.

Menus and the user interface are also influenced by Prada with black, grey and white menu and icons.