Pernod Ricard has unveiled Absolut Gustafson at the TFWA in Cannes, a new limited edition for global travel retail.

Absolut Gustafson follows Absolut Flavour of the Tropics and Absolut Watkins as the latest limited edition travel retail exclusive for the vodka brand.

Flavoured, with cherries, strawberries and cardamon and chai notes, the variant has been created in collaboration with Swedish-born, US-based artist Mats Gustafson.

Pernod Ricard launches Absolut Vodka Crystal Pinstripe which is “the most exclusive and luxurious version of [its] iconic Absolut bottle”.

Inspired by the Savile Row pinstripe suit, the bottle has been designed by Swedish designer duo Skogsberg & Smart.

It was hand-blown, hand-cut and hand-engraved in crystal by craftsmen at the Reijmyre glassworks in the Östergötland region in southern Sweden.

Luxury Scotch whisky Royal Salute has crafted a blend so rare, so sumptuous that only one man in the world has tasted it – creator and Master Blender, Colin Scott.

‘Tribute to Honour’ has been introduced to pay homage to the oldest crown jewels of the British Isles: The Honours of Scotland.

The narrative of the Honours comprises glorious legends and intrigue and remains a powerful and inscrutable ode to Scottish history.

March 21st, the first day of spring, saw Champagne House Perrier-Jouët celebrate its bicentenary in Paris with the unveiling of Bi-Centenaire—the very first Living Legacy champagne designed to be passed on to future generations.

Just 200 guests from 10 countries attended the private launch, set in the stunning glass courtyard of the iconic Ecole des Beaux Arts in Paris.

Guests were also treated to the unveiling of a new work of art commissioned from American artist Daniel Arsham, designed to embody the spirit of Bi-Centenaire.

Following extensive redesigns for a number of its brands, Pernod Ricard has revamped its flagship brand for the first time in its nearly 80-year history.

The group has unveiled a new design for the Ricard bottle by a British company, in an attempt to boost sales for a drink that is synonymous with the French way of life.

Described as a “daring metamorphosis” by the Ricard company chairman Philippe Savinel, the new design aims to refresh the heritage pastis brand.

Aimed at the Asian market, 62 Gun Salute will be the flagship product in the Royal Salute range.

It is produced from whiskies aged for a minimum 40 years and packaged in bottles created by Dartington Crystal.

The exquisite hand crafted crystal decanter is decorated in 24 carat gold and crowned with a cut crystal stopper.