Moet Hennessy, the wine and spirits arm of LVMH luxury group, said Thursday it was planting its first vineyard in China to produce a premium sparkling wine.
The 66-hectare (163-acre) vineyard will be planted as a joint venture with the publicly-owned agricultural development firm of the Ningxia Hui autonomous region in northwestern China.
The maker of Moet and Chandon champagne will build and own a facility near the vineyard to produce the high-end sparkling wine, which is to be sold locally under the Chandon label, LVMH said.
The world’s leading cognac house Hennessy has launched the Hennessy V.S.O.P Hélios, the first of the “Privilège Collection by Hennessy”.
An exclusive new bottle will be released each year from this collection to reveal exceptional and exciting facets of this most famous V.S.O.P cognac in the world.
Hennessy V.S.O.P Hélios has varnished its bottle in a layer of silver, colored to resemble pink gold, and thus giving it a brilliant and constantly changing reflection.
Decanter reports that Moët Hennessy Champagne sales were down 35 percent in the first three months of this year.
The LVMH drinks arm owns many of the biggest brands in the category such as Moët & Chandon, Veuve Clicquot, Ruinart, Mercier and Krug
The company said revenues from its Champagne and still wine business fell 22% in the first quarter to €197m.
Luxury goods group LVMH Moët Hennessy-Louis Vuitton has denied it is in negotiations to sell wines and spirits division Moët Hennessy.
A report in the Daily Telegraph newspaper suggested that liquor company Diageo was considering a €12bn ($15.5bn) takeover of LVMH’s drinks arm, which includes brands such as Dom Pérignon, Moët & Chandon, Krug and Veuve Clicquot champagnes, Hennessy cognac and Glenmorangie Scotch whisky.
Diageo’s links with LVMH go back 22 years, when Guinness – one of the groups which went to create Diageo – struck up a joint venture.
Moet et Chandon’s Rose Imperial Champagne is the most sensual, flirty and extrovert expression of the Moet & Chandon style.
Unlocking the Moët Rosé Indulgence Coffret is to discover the spirit of an 18th century boudoir, a world of indulgence and richesse,
The shapely black lacquered bottle holds some of the most precious Rosé Imperial champagne known to man glimmers with tips of gold in a bed of soft flowy pink satin.
Each coffret contains not only a Jeroboam of Rosé Imperial champagne, but also the key to a unique and luxurious experience for its owner and up to four fabulous friends !
Founded in 1843, the house of Krug has been providing the world with fine champagnes for six generations now and the legendary winemakers have now collaborated with equally celebrated trunk-maker Pinel & Pinel to create a limited edition Krug Escape Artist champagne trunk collection.
It consists of three different trunk designs, each of which is covered and lined in fine leather. Each also contains, in addition to two bottles of Krug, its owner’s ‘preferred means of escape’ – through gambling, cigar-smoking or music.
The first trunk design features a red calfskin exterior with shiny nickel-plated brass hinges and corners with brown calfskin lining. A drawer contains two packs of poker cards made by ‘Bee’, five casino dice and 200 professional 11g chips, while the doors house two bottles of Krug Grande Cuvée.
The Krug Escape Artist Trunk also contains four Baccarat crystal glasses, a Krug stopper and a Krug champagne cooler, created exclusively for the collection by leading designer François Bauchet. Lastly, a secret drawer holds four Pinel & Pinel nickel-plated brass coasters with leather base.
Moët Hennessy Asia Pacific has made one trunk each of this design available at the DFS Wine Shop in Singapore Changi Airport’s Terminal 3 and Sky Connection in Hong Kong International Airport where it is retailing at HK$188,000 ($24,000 usd).
The second trunk design features a blue lambskin exterior and off-white calfskin lining. It pairs a cigar holder, XCAR cigar cutter and DuPont cigar lighter with two bottles of Krug 1995. The third Krug Escape Artist Trunk has a silver lambskin exterior and pink calfskin lining. Contained within are a state-of-the-art Samsung T9 MP3 video player with Bluetooth technology and a JBL ‘On Tour Plus’ sound system, alongside two bottles of Krug Rosé.
