Since its launch in 1931, the Jaeger-LeCoutlre Reverso has taken many forms, including different movements and hundreds of dials — in a variety of colors.

A beautiful dark red lacquered dial adorns this new Reverso from Jaeger-LeCoultre, the Grande Reverso 1931 Rouge.

The Grande Reverso 1931 Rouge reinterprets the red dials of the 1930s, a color which at the time was a definitive mark of individuality upon one’s wrist.

Luxury Swiss retail giant Richemont, owner of such brands as Cartier, Piaget and Jaeger-LeCoultre, is to open the world’s largest shop for luxury watches in Paris.

Business Montres quoted an internal memo saying a three-storey 2,200 square metre (24,000 square foot) shop would open early 2013.

The shop would take over the premises of the landmark Old England shop near the Place Vendome, famous for its luxury watch shops and hugely popular with Middle Eastern and Asian tourists, in particular Chinese.

The partnership between Jaeger-LeCoultre and Aston Martin Racing celebrates its seventh year of existence with the AMVOX5 World Chronograph LMP1.

Powering the AMVOX 5 is the self-winding Jaeger-LeCoultre Caliber 752 which runs at 28,800 vph has a 65-hour power reserve, 279 parts, 41 jewels and a pink gold oscillating weight.

Limited to 250 pieces only, the 44mm x 15mm watch sports an AR-coated sapphire crystal dome and 50 meters of water resistance.

The Memovox Deep Sea, the first Jaeger-LeCoultre diver’s watch, represents a milestone instrument in the history of the brand.

Following the success of of the re-editions of the Memovox Tribute to Polaris 1965 and the Memovox Tribute to Polaris 1968 unveiled in 2008, Jaeger-LeCoultre has now recreated the 1959 Memovox Deep Sea.

The 1959 model was created in two variations – one aimed at European sports fans and the other at American divers.

2011 marks the 80th anniversary of the Reverso, and to celebrate, Jaeger-LeCoultre is launching a virtual online museum dedicated to the iconic reversible watch.

Since 1931, owners have made Reversos uniquely their own by having the protective caseback engraved.

Above a picture of the new 2011 Reverso that resembles the original model from 1931, with only ‘Reverso’ on the dial and an ultra thin rectangular case.

The Jaeager-LeCoultre Atmos 566 clock by Australian designer Marc Newson is a fantastic timepiece that gives an entirely new dimension to time telling.

The Atmos 566 is housed in a Baccarat crystal bubble (shown below in a stunning blue) which surrounds JLC’s new movement, the 566 calibre.

The movement features hour, minute, and month functions as well as equation of time and a sky chart displaying the night sky which is detailed with cardinal points and astrological signs.