Luxury mobile artist Givori - known for his ugly creations including the Serendipity and Nefertiti - designs the Via Veneto collection, inspired by the shopping street in Rome.

Via Veneto features full grain Italian leather hand-finished with delicate metallic foil, 18 karat Italian rose gold plating, and 0.3 karat diamonds.

The Classic edition is targeted towards men and women, with a snake-embossed leather shell. The Exclusive edition is more feminine with its gold screen, diamond encrusted logo, and scratch resistant glass.