Tag Archives: Galeries Lafayette

GALERIES LAFAYETTE 2014

Win a night at Paris’ Galeries Lafayette with Airbnb

Airbnb is known for allowing travelers to stay in unique accommodations, and its “A Night At” contest series takes this reputation to a new level.

GALERIES LAFAYETTE 2014

The Airbnb activity is designed to unlock places around the world where it’s never before been possible to spend the night.

Airbnb beds Galeries Lafayette

The latest contest will let six winners spend a night at Galeries Lafayette, the historic Parisian department store, the day before the start of the “soldes,” France’s bi-annual sales event.

100 YEARS UNDER THE DOME AT GALERIES LAFAYETTE

Galeries Lafayette Christmas 2014

Shopping fans have until midnight on December 28 to visit the dedicated Airbnb page, where they can click “contact host” to explain why they want to take part in the event. The winners will be selected on December 31.

On January 6, 2015, the eve of the “soldes,” the participants will get to spend the night inside the chic department store located on the Boulevard Haussman, which will be closed to the public during their stay.

Galeries Lafayette dome 2014

Following their arrival from 8:00pm, they can take advantage of a personal shopper to help them select and set aside items in a sneak preview.

The guests will then be served dinner before falling asleep on beds set up underneath the store’s famous red dome.

Galeries Lafayette door

The next morning, after breakfast, they will leave with their purchases!

Rochas pop-up store at Galeries Lafayette

Rochas pop-up at Galleries Lafayette

French luxury brand Rochas has unveiled a new pop-up store at the exclusive Parisian department store Galeries Lafayette.

The pop-up store is designed to celebrate the French brand’s fragrances, accessories and ready-to-wear collection for Spring-Summer 2014 (the final showing from former creative director Marco Zanini).

Inspired by Tennessee Williams’s “Glass Menagerie,” the stand shows off the collection’s pastel (in orange, yellow, pale pinks and green), ivory and silver shades, matched with silk satin, velvet, organza, frosted lace and technical fabrics.

The label’s three luxury fragrances, Eau de Rochas, Eau Sensuelle, and Eau de Rochas Fraîche, are also on display.

The Rochas location is open from now until Saturday April 5 and the fragrances are also available in the perfume department of Galeries Lafayette.

The Rochas pop-up at Galleries Lafayette

Galeries Lafayette returns to China after 15 years

 Galeries Lafayette China

France’s luxury department store Galeries Lafayette Friday launched a new shop in Beijing, seeking to tempt China with the “art of French living”, 15 years after a failed attempt.

The entrance to the 47,000-square metre (506-square foot), six-storey shop, intended as bridgehead in the world’s second-largest economy, is emblazoned with an Eiffel Tower.

The name the store has chosen as its Chinese transliteration — “Laofoye” — was historically a title of respect for the mother of the emperor during the Qing Dynasty.

Galeries Lafayette is targeting China’s middle class, with the economy the fastest-growing in the G20 and demand for luxury goods rising, despite a knock from a government crackdown on corruption.

The chain’s showpiece outlet on Paris’ Boulevard Haussmann is a top target for Chinese tourists visiting France — their favourite European destination — and the Beijing version includes a reproduction of its trademark glass dome, made up of LEDs.

With oak floors and distinctive French-style mouldings, the Beijing version looks to distinguish itself from the Chinese capital’s many malls and offers “a whole range of products with prices going from accessible to premium”, Philippe Houze, chairman of the Galeries Lafayette group, told reporters.

“Above all, we are a fashion retailer, and we want to reach customers who are not necessarily hugely rich, as well as fashionistas and the wealthy,” he added.

Its first attempt at establishing itself in the Chinese capital, a franchised outlet, opened in 1996 but closed less than two years later.

Galeries Lafayette has invested 42 million euros in the new joint venture with Hong Kong fashion distributor IT, and they are aiming to open around 15 outlets in China. The Beijing store is Galeries Lafayette’s fifth shop outside France, following Berlin, Casablanca, Dubai, and Jakarta.

Galeries Lafayette beijing

Pedro Almodovar

Pedro Almodovar is the new face of Galeries Lafayette

Pedro Almodovar for Galeries Lafayette

French department store Galeries Lafayette announced on February 18 that Spanish director Pedro Almodovar was the new face of its men’s store.

The store’s iconic photographer, Jean-Paul Goude, portrayed Almodovar in a refined dandyesque outfit, consisting of a dapper suit and an oversize coat and holding the script of his upcoming film “Los amantes pasajeros” (“I’m So Excited”), a light comedy shown in US theaters in June.

The official campaign comprises posters on billboards throughout France, on the web and on catalogues starting in late March.

Galeries Lafayette will inaugurate its revamped men’s space on Paris’s Boulevard Haussmann (9th arrondissement) in May.

Morocco Mall

Morocco Mall opens to the public

Morocco Mall

Morocco’s ambition to become a shopping superpower takes another leap forward with the public opening of Casablanca’s Morocco Mall today.

It is set to be one of the largest malls in the world and home to the new Galeries Lafayette International, the brand’s first international store.

The building contains over 600 brands, 250,000 square meters of floor space and 140,000 square meters of gardens, all situated by the city’s beautiful waterfront.
Continue reading