Sofa invasion in Paris metro

ikea metro 468x311 Sofa invasion in Paris metro

After beauty retailer Sephora targeted the French capital’s metro system with vending machines, it is now furniture giant Ikea that has chosen the tunnels for an unusual advertising campaign.

The Swedish chain has furnished the Saint-Lazare, Champs-Elysées Clemenceau, Opéra and Concorde metro stops with lamps and sofas from its new Ektorp and Karlstad collections.

With Ikea being associated with affordable and disposable furniture, it is likely that the campaign aims at demonstrating the durability of the designs.
Continued...

Posted in Home Interiors
Swing Chair by Patricia Urquiola

swing chair 468x335 Swing Chair by Patricia Urquiola

Patricia Urquiola has designed a swing chair to add to the existing Maia collection of outdoor furniture that she designed for the Spanish manufacturer Kettal.
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Posted in Design
Ralph Lauren - Penthouse furniture collection

ralph lauren penthouse 468x406 Ralph Lauren   Penthouse furniture collection

Ralph Lauren’s Penthouse furniture collection mixes classic and contemporary lines with pieces awash in lacquered woods and black leather.
Continued...

Posted in Home Interiors
Jean-Charles de Castelbajac for Fermob

fermob chaise 468x312 Jean Charles de Castelbajac for Fermob

Fermob, a French firm specializing in outdoor furniture, has invited Jean-Charles de Castelbajac to reinterpret some of their most iconic offerings.

He’s added romance and colored roundels to his chosen reference points.

Posted in Design
Mario Bellini for Meritalia

luminescent sofa 468x347 Mario Bellini for Meritalia

A luminescent air-filled furniture line by Mario Bellini for Meritalia.

Posted in Design
Smarin Design Enza Giant Pouffe

pouffe 468x299   Smarin Design Enza Giant Pouffe

Posted in Design

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