After beauty retailer Sephora targeted the French capital’s metro system with vending machines, it is now furniture giant Ikea that has chosen the tunnels for an unusual advertising campaign.

The Swedish chain has furnished the Saint-Lazare, Champs-Elysées Clemenceau, Opéra and Concorde metro stops with lamps and sofas from its new Ektorp and Karlstad collections.

With Ikea being associated with affordable and disposable furniture, it is likely that the campaign aims at demonstrating the durability of the designs.

Patricia Urquiola has designed a swing chair to add to the existing Maia collection of outdoor furniture that she designed for the Spanish manufacturer Kettal.

Ralph Lauren’s Penthouse furniture collection mixes classic and contemporary lines with pieces awash in lacquered woods and black leather.

Fermob, a French firm specializing in outdoor furniture, has invited Jean-Charles de Castelbajac to reinterpret some of their most iconic offerings.

He’s added romance and colored roundels to his chosen reference points.

A luminescent air-filled furniture line by Mario Bellini for Meritalia.