Chanel Eyewear Fall 2011 Campaign

Veteran model Claudia Schiffer stars in the Chanel Fall 2011 Eyewear Campaign photographed by Karl Lagerfeld. The new collection’s sunglasses and eyeglasses feature the chain handle of the brand’s iconic handbags woven with a strip of lambskin to form the temples.

Roberto Cavalli Eyewear Ad Campaign S/S 2011

Sexy, stylish and chic, the Roberto Cavalli sunglasses designed with soft and sensual lines are the perfect accessory for your summer look! The campaign, photographed by Mert & Marcus, features Laetitia Casta and Malgosia Bela.

Dolce&Gabbana Animalier 2011 eyewear collection

Having become a signature of the Dolce&Gabbana brand over the years, the Animalier print sets the tone for the new S/S 2011 sunglass and optical collections. The sunglasses collection includes three models ranging from a more masculine, aviator style to Sixties-inspired and rounded silhouettes, all expressed through a color palette of poppy red, slate blue, … Continued

Marchon glasses go 3D chic

Marchon – the world’s third-largest eyewear firm – is making 3D movie viewing chic with designer glasses fit for fashionistas. The US-based firm unveiled a collection of 3D glasses at the television-crazed Consumer Electronics Show (CES) that runs through Sunday in Las Vegas. “We believe in the fact that anything you put on your face … Continued

Gucci Cruise Ad Campaign 2011

Gucci takes you on a new journey for Spring 2011 with the new ad campaign – along with models Nikola Jovanovic and Raquel Zimmermann shot by Mert & Marcus.

Louis Vuitton 4Motion Performance Eyewear

French luxury designer Louis Vuitton has released their new 4Motion Performance Eyewear frames this week. The 4Motion line consists of styles for both water and snow sports with the frame adjusting to the wearer. The 4Motion line is exclusively available from Louis Vuitton stores worldwide in yellow, black, blue and red.

Prada Private: Customizable Sunglasses

Prada is introducing PradaPrivate, a collection of sunglasses that enables wearers to customize the letters and symbols on the temple of their frames. The Prada sunglass customization allows for two letters, numbers, and symbols to be placed on the temple arms of their shades. Each sunglass arm has a tiny removable section that screws on … Continued

Gucci 3D Glasses

In addition to Oakley, Gucci will also be rolling out 3D eyeglasses to target the high-end consumer electronics shopper. Gucci’s version bears its familiar green and red web stripe detail at the temples and center brow bar, and a “Gucci 3D” logo on the right lens. The Gucci 3-D glasses contain a high tech multi-layered … Continued

Giorgio Armani launches Frames of Life website

Remember when Giorgio Armani launched its Frames of Life print campaign earlier this year? Well, in a bid to keep things current, the Italian label has just unveiled a brand new interactive website to put the ad online. The interactive portal will allow you as a visitor to create personalized videos and photo albums, which … Continued

Luxottica to launch world’s first 3D glasses

Italian eyewear giant Luxottica announced it would produce the world’s first ever line of 3D glasses that can be made to fit individual eyeglass prescription through its US brand Oakley later this year. Oakley “has achieved unparalleled visual clarity while extending the wearer’s peripheral viewing angle and providing a truer alignment of 3D images”. Luxottica … Continued

Maison Martin Margiela 8 Hybrid Aviator Sunglasses

The latest offering from the highly collectible Margiela sunglasses line – a pair of oversized hybrid aviators with tortoiseshell acetate arms and half-frame trim. Lenses have a half amber, half brown tint and all other trim is gold metal. Beautiful case too (pictured below)! Oki-ni has them.

Maybach launches a collection of luxury eyewear

Maybach, the high-end car brand, is adding a new eyewear collection to its range of top-class accessories. Created by German eyewear manufacturer IVKO, the various models which make up the new Maybach Eyewear are built with only the highest-quality materials. The Maybach sunglasses are made from such materials as wood, leather, natural horn, titanium and … Continued

Gucci “Special Edition” Heritage Aviators

The House of Gucci has come out with a new collection of “heritage” aviator sunglasses. The three new models (unisex 1627/S, men’s 1622/S, and women’s 3108/S) all feature the red and green Gucci stripe and “G” logo on both temples. The sunglasses come with a special edition leather case and carrying pouch. The case has … Continued

Tag Heuer releases Squadra Night Vision optics

Tag Heuer Avant-Garde Eyewear has created Squadra Night Vision – the world’s first ophthalmic mask made specifically for night driving. Designed with endurance race in mind, their Squadra glass is used by team Peugeot during this year’s Le Mans Endurance Race. With titanium arms, high contrast lenses, they assisted the Peugeot team into the champion … Continued

Chanel Eyewear Spring Summer 2010

Brilliantly radiant new Chanel eyewear campaign features Karl Lagerfeld favorites Baptiste Giabiconi and Freja Beha Eirchsen. Pictures are snapped in a very clean and interesting way with one model taking picture of other one.

MYKITA x Romain Kremer YURI Eyewear

Mykita has teamed up with Romain Kremer for Fall/Winter 2010 and created these amazing sunglasses that come with an attached head piece. The design of the sunglasses were inspired by the first man in outer space, Yuri Gararin, and you can really see the inspiration in the design. Available in two colors, red and black, … Continued

First look at Madonna For D&G Sunglasses

Pop queen Madonna and Italian fashionistos Dolce & Gabbana have joined forces on a new collection of sunglasses called MDG. Domenico Dolce and Stefano Gabbana sketched more than 50 styles of shades and Madonna picked out six pairs for the collection. They will come bearing prominent MDG logos, with an “M” made from little stars … Continued