Tag Archives: eyewear

Lacoste launches eye-catching sunglasses

LACOSTE is launching a bright, glow-in-the-dark edition of its Lacoste L714s aviator-style sunglasses. These special edition sunglasses are outfitted in a rainbow of bright colors: yellow and orange or blue, green and purple.

Lacoste L714s sunglasses

The neon frames are made of a special plastic that absorbs sunlight and artificial light in the day. The result: trendy glow-in-the-dark frames at night.

Lacoste L714s aviator sunglasses

Lacoste also equipped these new glasses with mirrored lenses, another of the season’s top trends. The next-generation Lacoste L714s sunglasses will be available from June at €115 (around $160).

Chanel summer 2014 eyewear collection

Alice Dellal for Chanel Spring Summer 2014 eyewear

Chanel summer 2014 eyewear collection

Alice Dellal has been shot by Chanel creative director Karl Lagerfeld for a new Spring-Summer 2014 campaign.

The 26-year-old Brazilian-born UK-based model appears lounging around, “part rebel, part blossoming young girl” according to the label.

The decontracté look went as far as the decor, which was designed to look like a student’s bedroom (albeit the kind of student who can slip an inside-out Chanel cardigan over her shoulders).

Dellal has previously modeled as the face of Spanish fast-fashion label Mango and lingerie brand Agent Provocateur. She was also picked out by Lagerfeld in 2012 as the face of the Chanel ‘Boy’ line of bags and clutches.

Chanel summer 2014 eyewear

Gucci eyewear campaign

James Franco directs for Gucci

James Franco has directed a new ad for GUCCI, showing off the company’s latest sunglasses for Spring-Summer 2014.

Franco is currently the face of the Italian brand’s eyewear, produced by Safilo, and has also previously appeared in campaigns for Gucci’s men’s fragrances and the made-to-measure tailoring.

Titled “Techno Color Sunglasses,” the film stars the actor himself alongside stunning Italian model Natalia Bonifacci, and was shot at the legendary Chateau Marmont hotel in Los Angeles.

The film shows Franco and Bonifacci canoodling in a series of luxuriously shot moments including a sunny swimming pool and ends with the couple disappearing in a retro sports car.

Dolce & Gabbana Mosaico Limited Edition Sunglasses

Dolce and Gabbana sunglasses Mosaico Collection

Italian fashion house Dolce & Gabbana unveiled a new limited collection of sunglasses – Dolce & Gabbana Mosaico Collection.

Dolce and Gabbana Mosaico sunglasses

Using the ancient Roman technique of micro mosaic or filato minute mosaic, the gold metal frame and temples are covered by precious mosaic decors.

Dolce and Gabbana sunglasses Mosaico

Watch the behind-the-scenes video to see how the Dolce & Gabbana sunglasses Mosaico Collection comes to life.

Thierry Lasry campaign

Fendi and Thierry Lasry to launch eyewear line

Thierry Lasry campaign

Fendi and Thierry Lasry have announced a new eyewear capsule collection  for Spring 2015, the first time that the Italian company has collaborated with an external designer on its accessories.

Pietro Beccari, chairman and CEO of Fendi, was excited about the link-up with Lasry, telling WWD that he is “one of the most creative and coolest eyewear designers of the moment.”

In fact it was a sense of shared values (savoir faire, innovation, tradition and experimentation, which are at the core of Fendi’s DNA) which helped build the relationship between the two companies, he added.

Thierry Lasry launched his namesake brand in 2006 and manufactures his handmade designs in France, but this upcoming capsule collection will be produced by Fendi’s eyewear partner Safilo.

Lasry’s designs can be found in upmarket stores around the world including Colette, Opening Ceremony and Bergdorf Goodman.

Ray-Ban offers Aviator shades in solid 18K gold

Ray-Ban  Aviator Solid Gold

Ray-Ban‘s legendary Aviator sunglasses will soon be available in an exceptionally luxurious edition, with frames made from solid 18-karat gold.

Launched in 1937, Ray-Ban’s Aviator frames were initially designed for US Air Force pilots, who wore them for maximum protection from the sun’s rays on high altitude flights. Today, the brand’s Aviator model is an iconic accessory worn by men and women alike.

Ray-Ban has presented a number of variations on the original design over the years, using different materials and colors. This November the brand will launch Aviators with a solid 18-karat gold frame. The polarized G-15 crystal lenses are also of exceptionally high quality.

Only 1,200 pairs of these exclusive and luxurious sunglasses will be produced. The model will be available from November at the price of €2,800 (around $3800).

Aviator Solid Gold

Claudia Schiffer eyewear collection

Claudia Schiffer to launch eyewear collection

Claudia Schiffer eyewear collection

German eyewear maker Rodenstock has teamed up with the world-famous supermodel to launch a new collection of frames and lenses, slated to hit the market in 2014.

Like many of her fellow supermodels — including Kate Moss, Elle Macpherson and Naomi Campbell — Claudia Schiffer has pursued a side career off of the runways in the role of fashion designer.

The German supermodel founded her eponymous fashion line in 2010, and has presented a number of ready-to-wear collections since. Now the famous blonde is taking on a new challenge, announcing the launch of her very first eyewear collection, in partnership with Rodenstock.

The “Claudia Schiffer by Rodenstock” line will be unveiled at the Opti trade show, which takes place in Munich January 10-12.

Viktor and Rolf glasses

Viktor & Rolf to launch European eyewear

Viktor and Rolf

Dutch design duo Viktor & Rolf are well known for their matching black spectacles, so it was only a matter of time before they got in the eyewear game themselves.

With spectacles designed under their name previously only available in Japan, the brand has now announced the release of a line of glasses called Viktor & Rolf Vision, which will hit Europe next year.

The collection will feature around 25 different men’s and women’s styles which reflect the brand’s off-kilter glamour as well as Viktor Horsting and Rolf Snoeren’s own favorite squared-off black style.

Produced in the Jura region by French eyewear manufacturer Paget (which also makes frames for Inès de la Fressange), the frames in the Viktor & Rolf Vision collection will range in price from €185 to €240.

This is the first time fans of the brand will be able to get their hands on Viktor & Rolf eyewear outside of Asia. The designers have a prior licensing agreement with Japanese manufacturer Murai, which has marketed Viktor & Rolf eyewear in Japan since 2003.

Cate Blanchett is the new face of Silhouette eyewear

Cate Blanchett

The Austrian eyewear brand has chosen Cate Blanchett to represent its new Titan Minimal Art collection.

Photographed in B&W by Peter Lindbergh, Silhouette’s new campaign features Cate Blanchett wearing the “Titan Minimal Art – The Icon” frames, which were custom-made for the Australian actress.

“Her authenticity and naturalness are both things Silhouette admire in Cate,” explains Silhouette International CEO Arnold Schmied. “It was important to the brand to try and capture the real Cate on the shoot. The rimless aesthetic of Titan Minimal Art means you see things without restriction and that is the idea behind this campaign: you see Cate in a relaxed moment, as she really is.”

The campaign highlights the new prescription glasses and sunglasses from Silhouette’s Titan Minimal Art collection. Cate Blanchett is also the face of the new Georgio Armani fragrance, Si.

Cate Blanchett Silhouette eyewear

Pharrell Williams x Moncler Sunglasses Collection

Pharrell Moncler Sunglasses

Rapper Pharrell Williams is teaming up with Italian-owned luxury company Moncler to create a new line of sunglasses. The glasses feature one-piece titanium frames and nylon lenses.

“He represents the very best of all that is contemporary, creative and international, the same characteristics that underpin the entire Moncler project and the Moncler Lunettes collection,” Moncler’s chairman and chief executive officer Remo Ruffini told WWD.

The collection will see the light in Paris on September 26, during the opening of the new Moncler flagship store at 7 Rue du Faubourg Saint-Honoré.

It’s not the first collaboration between the musician and the brand. Back in 2009, Williams created a line of jackets for the French-founded, and now Italian-owned winterwear specialist.

Moncler Pharell Moncler Pharell eyewear Moncler Pharell sunglasses

Gucci eyewear campaign

Behind-the-Scenes with James Franco and Gucci

After unveiling its latest eyewear campaign last month, starring the American actor and director James Franco, the Italian luxury brand has now shared footage of the shoot from behind the scenes.

The brand’s eyewear campaign is the creation of eminent fashion photographers Mert Alas and Marcus Piggott. Scenes feature the star posing behind shades from Gucci’s new Bamboo collection.

The glasses are mainly aviator-style, made of metal and glass with a ruthenium finish. The use of bamboo in the earpieces, a Gucci tradition dating from 1947, explains the collection’s title.

While this is his first time posing for an eyewear collection, James Franco is already accustomed to commercial appearances, having featured in Gucci fragrance ads for several years now.

Julia Restoin Roitfeld Givenchy eyewear

Julia Restoin Roitfeld for Givenchy Eyewear

Julia Restoin Roitfeld Givenchy eyewear

Shot by fashion photographers Mert Alas & Marcus Piggott, the new Givenchy eyewear campaign features Julia Restoin-Roitfeld, the daughter of former Vogue Paris editor-in-chief Carine Roitfeld.

The new shades, which feature small metallic triangle accents covered decorated with crystals, were apparently inspired by the brand’s best-selling Antigona bag.

Rising to fame in 2010 as the face of Tom Ford’s Black Orchid fragrance, Restoin-Roitfeld has previously appeared in campaigns for Givenchy, including the recent Fall-Winter 2013 ready-to-wear campaign which also starred her stylist mother, as well as cosmetics brand Lancôme.

Rag & Bone x Oakley Frogskin Sunglasses

rag bone oakley sunglasses

For Spring/Summer 2013, rag & bone has collaborated with world-leading eyewear brand Oakley to create limited edition sunglasses in their iconic Frogskin style.

Last year, Oakley and Rag & Bone created a special version of the M-Frame sunglasses for the label’s Spring-Summer 2013 womenswear show at New York Fashion Week.

Rag & Bone’s managing partners, British duo Marcus Wainwright and David Neville are enthusiastic about the collaboration:

“I’ve been wearing Oakleys forever and have always been in love with their Frogskins. They are one of the greatest inventions in eyewear ever, so it was really exciting to have the opportunity to work with Oakley – first on the women’s runway show and now on this special collaboration,” said Wainwright.

The glasses either come in all black ($125) or a digital camo print ($150), lifted from the Spring-Summer 2013 menswear collection. “We wanted to create styles that guys and girls alike would love to wear. We chose to create one classic pair and a fun print one,” added Neville.

The two styles are available exclusively in Rag & Bone’s retail stores in the US and online.

rag bone oakley frogskins

Gucci eyewear campaign

James Franco poses for Gucci’s eyewear campaign

Gucci eyewear campaign

Gucci has unveiled its latest Black Bamboo sunglasses, which are set to go on sale in October this year.

In support of the new shades, the Italian luxury brand has also released the first details of a global ad campaign, set to debut in August 2013, featuring intellectual-heartthrob polymath James Franco.

Perched behind his dark ruthenium and grey shaded mirrored lenses, the Hollywood star was shot by fashion photographers Mert Alas and Marcus Piggott.

The glasses feature a 1970s-style aviator frame in metal. The bamboo name comes from the use of the material on the bridge and wings of the glasses. It’s a nod to the brand’s heritage; natural bamboo cane is famously something of a Gucci hallmark, used since 1947 on the label’s handbags and jewelry.

An exclusive film shows off the techniques that go into producing the eyewear. The 30-second clip explores the process from initial concept sketches all the way to the finished article.

Franco has previously produced a film which explores the work of Gucci creative director Frida Giannini, and has also recently signed on as the face of the brand’s latest masculine scent.

Gucci Black Bamboo sunglasses


Karl Lagerfeld, the Video Game


Designer Karl Lagerfeld has released a new video and interactive game challenging viewers to snatch his famous glasses.

Titled “Je veux les lunettes de Karl” or ‘I want Karl’s glasses’, the video sees a cartoon Karl successfully evading capture by an enthusiastic young fan who’s trying to swipe his specs (he did ask for it).

French glasses chain Optic 2000 and the Karl Lagerfeld brand are behind the fun and games, which include an interactive online game that can be played on smartphones and computers.

Winners will get a pair of free Karl Lagerfeld sunglasses, and there are also ten Lagerfeld figurines by Tokidoki up for grabs. Play the game at http://jeveuxleslunettesdekarl.com.

Dita Von Teese for Dita Eyewear

Dita Von Teese for Dita Eyewear

Dita Von Teese for Dita Eyewear

Dita Von Teese has teamed up with luxury eyewear label Dita for a new campaign which also features tattoo artist Mark Mahoney. Shot by Dita Eyewear cofounder and creative director John Juniper and French snapper Lionel Deluy, the new ‘Legends’ campaign dropped this week.

“We’ve always been fortunate enough to tap into our network of friends who happen to have a unique look,” Dita’s other cofounder Jeff Solorio told WWD. “Mark Mahoney, proprietor of Shamrock Social Club in Hollywood, and Dita Von Teese both epitomize sartorial elegance and evoke a time lost when people paid attention to every detail, especially their eyewear,” he explained.

Dita Von Teese Dita Eyewear

The brand has recently unveiled the Lancier luxury-sport range (set to retail from $800 to $2,000), which feature interchangable sea, land and air lenses for different sporting activities. Founded in Los Angeles in 1995, Dita Eyewear also design and produce glasses for the Thom Browne fashion label.

Dita Von Teese and Mark Mahoney


Saskia de Brauw for Karl Lagerfeld eyewear campaign

In the run-up to the opening of his second concept store in Paris, Karl Lagerfeld is releasing new teasers. A making-of for his eyewear campaign with model Saskia de Brauw is already available online.

The stunning Dutch model renowned for her androgynous style and famous Spanish model Jon Kortajarena were chosen for the new Karl Lagerfeld eyewear campaign.

This teaser reveals a few creations from the new eyewear collection — in particular, two rectangular frames. Saskia de Brauw is also seen wearing round sunglasses.

Both models have already featured in spring 2013 Karl Lagerfeld campaigns. Saskia de Brauw has already appeared in campaigns for Lanvin, Fendi, Prada, Giorgio ArmaniSaint Laurent just this year.


MiuMiu Eyewear spring 2013

Miu Miu Spring 2013 Eyewear Video

Miu Miu Spring 2013 Eyewear

Miu Miu‘s moody effort was shot by fashion photography legends Inez van Lamsweerde & Vinoodh Matadin and continues the aesthetic the pair has used in the label’s Spring Summer 2013 campaigns.

According to Miu Miu, the film represents “a dreamy web of closeness and interpersonal relationships” and stars supermodels Malgosia Bela, Bette Franke, Martha Hunt and Arizona Muse as well as a pair of Victoria’s Secret angels in the form of Doutzen Kroes and Adriana Lima. The 20-second clip is soundtracked by Biosphere’s “Cloudwalker III.”

Cutler & Gross to open NYC store

Cutler and Gross Toronto store

Cutler and Gross has been at the heart of London’s luxury eyewear scene since the company was first founded in 1969 by Graham Cutler and Tony Gross.

Each pair of the spectacles is handcrafted at the brand’s factory in northern Italy, and can take up to four weeks to manufacture using a combination of traditonal techniques and cutting-edge materials.

This May the brand will be opening its first American store in the heart of SoHo in NYC. The shop will host a permanent exhibition containing the 4,000 plus handmade Cutler and Gross frames including the collaborations with designers including Giles Deacon, Maison Martin Margiela and Martyn Ball.

It’s not just about luxury shades though — customers will also get access to full optometric and prescription services and, at the heart of the store will sit a private showroom with bespoke service allowing customers to choose their own custom color, frame and lens combinations.

The boutique was designed by Mani Mani of Fishtnk Design Factory and there’s a minimalist concept behind the space with a 1960s New York Arts Movement twist.

To celebrate the launch the brand has created a New York Style Collection, a set of limited edition handmade frames, which have been designed with the helping hand of some Big Apple Icons.

Mercer Street Map by Cutler and Gross