Former online shopping portal eLuxury, which closed last year, has been transformed into a web magazine called Nowness, officially launching Feb 25.

According to the site’s owner, French luxe conglomerate LVMH, Nowness will be covering the fields of fashion, art, design, culture, travel, beauty, food and wine, music, and entertainment.

In the run-up to its proper launch, the new web destination has been running a special story each day, including sneak peeks behind the scenes at Dior or recent New Generation winner Peter Pilotto.

Former online shopping portal eLuxury, has been transformed into a web magazine called Nowness, due to be up and running by beginning of January.

According to the site’s owner, French luxe conglomerate LVMH, Nowness will be covering the fields of fashion, art, design, culture, travel, beauty, food and wine, music, and entertainment.

An article in WWD last week said that LVMH will be closing down the retail operations of eLuxury over the next six months. They are going to make it into an online magazine focusing on the “world of luxury”.

The official reason is “(…) because many of the brands it sells have developed their own online presences“.

According to The luxe chronicles, there might be another reason : Despite having the kind of unprecedented access to some of the most desirable luxury and fashion merchandise in the world and the kind of financial heft and expertise only a luxury empire of LVMH’s magnitude can deploy, they never became the premiere destination for online luxury shopping they were once destined to become.

Made of the finest soft leather, they are reminiscent of ballet slippers, pale pink with a simple front tie closure.

The signature Dior gold “D” sits at the center of the bow and cutout detail in the leather accentuates the toe and heel.

Available on eluxury.com for $175. Source: Luxist