Tag Archives: ad campaign

cartier presents

WATCH: Cartier’s romantic “proposal”

French jeweler  has enlisted British film director Sean Ellis to produce its new promotional video “The Proposal.” Set in Paris, the mini film revolves around a game of hide-and-seek and misunderstandings.

As with L’Odyssée de Cartier in 2012, once again the real stars of the show are the pieces from Cartier’s latest luxury jewelry collection.

With “The Proposal,” Ellis and French screenwriter Olivier Lecot present three tales of Parisian romance in which the iconic red Cartier jewelry box unexpectedly pops up — at the Musée Rodin, in the lift of a philharmonic concert hall, and at a Paris airport to enliven an existing marriage.

The first love story starring Christa Theret, shows a youthful and affectionate treasure hunt in the gardens of the Musée Rodin, drawing to a close at the foot of the famous Thinker sculpture.

the proposal

The second tale unfolds with a rushed series of missed opportunities in front of the lift in a large Parisian concert hall, where the doors consistently close on the lovers, played by Oisin Stack and Ana Girardot.

And finally, the third scenario recounts a completely unexpected declaration that unfolds in a dramatic turn of events at the airport, following a series of new developments between a husband and wife. A passport is stolen and returned and finally a surprise “remarriage” proposal is elicited.

This last opus is performed by Nicolas Bridet (“You Will Be My Son” by Gilles Legrand) and Anne Charrier (Guy Mazarguil’s “L’Art de séduire”).

Lang Lang

Lang Lang becomes Hublot’s latest ambassador

This Friday, January 30, the Swiss luxury watchmaker announced renowned Chinese pianist Lang Lang as its latest brand ambassador.

Particularly well-known in China and the US, Lang Lang is admired by music connoisseurs worldwide. So it is fitting that Hublot has named the 32-year-old pianist as its new global brand ambassador.

The watchmaker announced the news in Lang Lang’s hometown of Shenyang, China. So far, the Swiss brand has not yet revealed which watches the pianist will represent in future campaigns.

Lang Lang

However, one might reasonably speculate that Hublot will introduce a new watch with ties to the piano, or at least to music in general.

As a Hublot brand ambassador, the pianist joins an elite group consisting of a number of star athletes, including Pelé and Usain Bolt and celebrities such as Jet Li and Bar Refaeli.

TAG Heuer lion

Cara Delevingne is the new face of Tag Heuer

TAG Heuer lion Cara

Luxury Swiss watchmaker  has tapped fashion model Cara Delevingne as its new feminine ambassador.

The surprise choice of Delevingne as Tag Heuer’s new brand ambassador breaks with its recent tradition of working with celebrities from the film and sports worlds, such as Leonardo DiCaprio, Cameron Diaz, Lewis Hamilton, Cristiano Ronaldo and Maria Sharapova.

Cara Delevingne is the new face of Tag Heuer

Tag Heuer, which recently revived its tag line “Don’t Crack Under Pressure,” is targeting a younger customer with Delevingne, who comes with a huge media profile and social media presence.

For the campaign, TAG Heuer went with photos of the model you may have already seen: The first is her at The Great Gatsby premiere during Cannes in 2013, the other is an image of Cara making one of her signature goofy faces, showing off the lion tattoo on her index finger.


“We needed someone disruptive yet elegant like Cara to open our minds to the brashness and boldness of today’s youth,” said Jean-Claude Biver, CEO of TAG Heuer and President of LVMH Watches Worldwide. 

Mulberry Spring Summer 2015

Georgia May Jagger is the latest face of Mulberry

Mulberry Spring Summer 2015

After several campaigns fronted by Cara Delevingne, who even designed her own handbag for Mulberry, the brand has brought in another world-renowned model: Georgia May Jagger.

In the S/S 2015 campaign, the daughter of Mick Jagger poses for Inez & Vinoodh, the duo behind a number of previous Mulberry campaigns.

The focus is primarily on the Delphie, Mini Lily and Bayswater bags, as well as the much-hyped items designed by Cara Delevingne.

Mulberry Spring 2015

Despite her rather discreet presence on social networks, Georgia May Jagger is in high demand among fashion and beauty brands.

She was enlisted to model in campaigns for Sonia Rykiel, Just Cavalli, Minelli and Thomas Sabo.


Coach Spring/Summer 2015 campaign

Coach Spring/Summer 2015 campaign

Coach Spring/Summer 2015 campaign

Stuart Vevers picked legendary photographer Steven Meisel for a second season running to capture his womenswear collection at Coach, with a new Americana-themed campaign for Spring/Summer 2015.

Steven Meisel shot some of the hottest next-generation stars: Binx Walton, Valery Kaufman, Grace Hartzel, Molly Blair, Dylan Xue, Helge Vondereau, and Julia Bergshoeff, with the modelling talents dotted across suburban American landscapes inspired by some of the country’s best cinema.

“Watching films like ‘True Romance’, ‘Paris, Texas’, and David Lynch’s ‘Lost Highway’, we were thinking about how atmospheric certain movies can be. Everyday scenarios can be transformed by cinematic beauty,” explained Vevers. “Steven created images that crystallised that vision, with his elevated, artful take on hyper normality.”

For the final ads, the shots of the girls were then layered over the top of a dusky New York City skyline.

Fabien Baron art-directed the campaign which launches globally in February and the images were styled by Karl Templer with makeup and hair by the veritable dream team of Pat McGrath and Guido Palau.


colin farrell DG

Colin Farrell, face of Dolce & Gabbana campaign [VIDEO]

Colin Farrell Intenso

 has revealed the first visual from the campaign for its new fragrance Intenso, fronted by Irish actor Colin Farrell.

The Italian brand enlisted American photographer Mark Seliger to shoot the campaign in which the Irish actor poses seaside among volcanic rocks.

Explore backstage footage of the print fragrance advertising campaign for Intenso by Dolce&Gabbana featuring Colin Farrell.

Farrell, who is set to succeed Matthew McConaughey as one of the stars of season two of the crime series “True Detective,” also follows in the American actor’s footsteps as a Dolce & Gabbana ambassador.

McConaughey co-starred with Scarlett Johansson in a video directed by Martin Scorcese for the Dolce & Gabbana fragrance The One.

Brioni Spring/Summer 2015 campaign

Brioni Spring 2015 campaign shot by Collier Schorr

Brioni Spring/Summer 2015 campaign

British creative director Brendan Mullane has unveiled Italian brand ‘s latest campaign, shot by art-house photographer Collier Schorr.

The brand’s latest advertising shows off the Spring/Summer 2015 tailoring and casualwear against a dramatic Los Angeles backdrop.

The “private, intimate and sensual” moments were photographed at the minimalist boulder house of Eric Lloyd Wright, a building still undergoing construction, and based on designs by the owner’s famed architect/designer grandfather, Frank Lloyd Wright.

Razor-cheeked model Dominik Bauer is the star of the images, wearing different suiting options as well as some more casual pieces.

“The idea was to show a day-in-the-life of the Brioni man, who loosens up after a day of work and shows his more relaxed yet sensual side against a natural backdrop that brings out the clothes,” explained Mullane.

The ad campaign will debut in publications and online in the second half of January.


Tom Ford Spring 2015 eyewear

Tom Ford Spring/Summer 2015 Ad Campaign

Tom Ford eyewear Spring 2015

 has enlisted fashion photographers Inez & Vinoodh to capture their Spring Summer 2015 advertising campaign.

Dutch model Daphne Groeneveld

The face of the new collection, Dutch supermodel Daphne Groeneveld, posed for the two photographers in retro, glam rock-inspired looks.

Tom Ford Spring 2015

Groeneveld’s svelte figure is perfect for showing off the dramatic bell bottoms from the new line, in black or multicolored iridescent shimmer.

Daphne Groeneveld

Rebellious rock star hairstyles and dark eye makeup complete the 70s-inspired look. In charge of styling was Carine Roitfeld with hair by Sam McKnight and makeup by Charlotte Tilbury.

Tom Ford eyewear Spring 2015 campaign

Inez & Vinoodh also shot the latest campaigns for Emilio Pucci, Anthony Vaccarello, Isabel Marant, Chloé and Jason Wu.

Miranda Kerr Swarovski

Miranda Kerr poses in the latest Swarovski campaign

Miranda Kerr Swarovski

Miranda Kerr has returned once again as the face of Swarovski, whose new Spring-Summer 2015 campaign was shot by Dutch photographer duo Inez Van Lamsweerde and Vinoodh Matadin.

Shot by Inez & Vinoodh, the new campaign places the Australian supermodel in a series of different everyday situations, all while highlighting jewelry from the new Swarovski collection. The campaign film is soundtracked by man-of-the-moment Pharrell Williams.

“Miranda Kerr is the perfect muse for this campaign. She exemplifies versatility, both in her way of life and in her style. A style icon, she always looks great, be it during casual and off-duty moments or on the catwalk,” said Swarovski creative director Nathalie Colin.

The campaign will debut ahead of Valentine’s Day, starting on February 4 in men’s and women’s magazines and from February 4 to 13 on TV.

charlotte casiraghi montblanc SIHH

Charlotte Casiraghi named Montblanc ambassador

Charlotte Casiraghi was tapped as the new face of , the company revealed Monday at the SIHH in Geneva.

The daughter of Caroline of Monaco will be the face of the next Montblanc Bohème collection, which includes watches, jewelry and writing instruments. The new campaign will be released in September.

“Charlotte Casiraghi wonderfully embodies the contemporary Bohème woman: independent, sophisticated, inspired, talented and pioneering with an uncompromising commitment to everything she undertakes.”

Jerome Lambert and Charlotte Casiraghi

“Her beauty, charm and charisma are paired with her fascinating personality,” stated Jérôme Lambert, CEO of Montblanc.

Known for her natural beauty, the royal figure and equestrian champion has previously posed in multiple campaigns for Gucci.

Charlotte Casiraghi Gucci

Barrie Knitwear Collection Spring Summer 2015

Lily Collins stars in new Barrie campaign

Barrie Knitwear Collection Spring Summer 2015

The Chanel-owned knitwear label Barrie’s colorful new Spring/Summer 2015 campaign stars actress Lily Collins, who was shot by Karl Lagerfeld.

Lily is captured in the brand’s knitwear against solid color backdrops, sitting and resting on the crinkled paper set.

The 25-year-old actress is best known for her roles in 2009’s “The Blind Side”, her breakthrough role, and her 2012 appearance alongside Julia Roberts in “Mirror Mirror”.

First founded within the Scottish borders in 1903, knitwear specialist Barrie was snapped up by Chanel who has since launched ready-to-wear lines and opened both London and Paris stores for the label.

Barrie Knitwear Collection Spring Summer 2015 Barrie Knitwear Collection Spring Summer 2015 Barrie Knitwear Collection Spring Summer 2015 Barrie Knitwear Collection Spring Summer 2015 Barrie Knitwear Collection Spring Summer 2015 Barrie Knitwear Collection Spring Summer 2015 Barrie Knitwear Collection Spring Summer 2015

Stella McCartney Spring/Summer 2015

Stella McCartney Spring/Summer 2015 campaign

Stella McCartney Spring/Summer 2015

 hired her old muse Natalia Vodianova for her latest campaign, which was shot by the seaside.

Shot in Ibiza, by photographer Harley Weir, the newly-released ad features two striking images of 32-year-old Natalia.

The first features an up-close shot of the model clutching a collection of Stella’s popular Falabella bags and the second sees her posing in front of a dusky seaside skyline.

The Russian supermodel has been a perennial feature in the London-based designer’s runway shows and campaigns over more than a decade.

She last appeared in the Spring/Summer 2013 advertising for the brand which was photographed by Mert Alas and Marcus Piggott.

First emerging at the end of the last decade, Harley Weir is a fast-rising star in the world of fashion editorials and campaigns, having shot multiple times for British Vogue, Pop, and Another Magazine last year.

Kit Harington Jimmy Choo Spring 2015

WATCH: Ondria Hardin & Kit Harington for Jimmy Choo

Game of Thrones star Kit Harington has been unveiled as the face of Jimmy Choo for the second season.

Kit Harington Jimmy Choo Spring 2015

The actor who plays Jon Snow in GOT, reprises his role for the luxury footwear brand in this latest spring/summer 2015 campaign.

Ondria Hardin

The first visual shows Harington wearing a dark suit, slicked-back hair and a pair of shiny, black and silver high-top sneakers.

Ondria Hardin Jimmy Choo Spring 2015

Shot by American photographer Steven Klein, the campaign also features Ondria Hardin, who has also posed for Jimmy Choo in the past.

Givenchy Spring 2015 video

Givenchy Spring/Summer 2015 Campaign Film

Givenchy has uploaded the director’s cut of its Spring-Summer 2015 campaign film, a video overflowing with sensuality and sexual tension.

The campaign film was produced under the creative direction of Riccardo Tisci and shot by Mert Alas & Marcus Piggott.

Like the visuals revealed last December, the video was shot in a forest that calls to mind the Bois de Boulogne in Paris, a park that becomes a hotspot of illicit sexual encounters after sundown.

While the stills showcased the pieces from the collection in broad daylight, the new video was shot after dark, when things are starting to heat up.

Beams of light catch the models in sensual embraces, revealing flashes of leather boots, corset-style tops and naked torsos.

This latest Givenchy campaign features the models Mica Arganaraz, Imaan Hammam and Alessio Pozzi. Notably, the most famousface of the latest collection, Julia Roberts, does not appear in the sultry campaign video.

Dior Spring 2015 Film

WATCH: Dior Homme Summer 2015 by Willy Vanderperre

Christian Dior has revealed the campaign film for the  S/S 2015 collection, directed by Belgian photographer Willy Vanderperre.

The line, by Dior Homme creative director Kris Van Assche, is presented in a series of close-ups, turning the spotlight on textures and prints.

With this latest collection, the stylist plays with contrasts and similarities through pieces that waver between tradition and modernity, or between an urban spirit and a nautical theme.

Tuxedoes in dark shades are seen alongside lemon yellow slickers, red canvas parkas and striped tanks.

Stripes are a recurring theme throughout the line, whether wide or narrow, in neat lines or in motifs resembling pen strokes.

The Dior Homme runway show will take place on January 24 as part of Paris men’s fashion week, where the F/W 2015-2016 collection will debut.

Dior Capture Totale Serum

Eva Herzigová fronts ads for Dior’s anti-aging serum

Dior Capture Totale Serum

Eva Herzigová has renewed her partnership with the French luxury brand as the face of Dior Capture Totale Serum, a new anti-aging serum.

Close to a year after launching Capture Totale DreamSkin, an all-over skincare treatment, Dior has expanded the line with a serum that leaves skin plumped and toned.

After fronting the campaign for the original product, Eva Herzigová returns to embody Capture Total Serum in a campaign shot by French fashion photographer Patrick Demarchelier.

Naturally, the images turn the spotlight on the perfect complexion of the 41-year-old model, who has been a Dior spokesmodel since late 2012.

The Capture Totale line now includes several age-defying products, including Dreamskin, Multi-Perfection Makeup Base, Multi-Perfection Eye Treatment and the new Serum.

Miroslav Cech

Versace Mens Releases Spring 2015 Campaign

Miroslav Cech

Italian design house  called upon Mert Alas & Marcus Piggott to capture the essence of its latest menswear collection.

Shot in New York, this ultra-masculine advertising campaign highlights some of the most representative pieces from the Versace Spring-Summer 2015 menswear line.

Pink suits, fishnet fabrics and muscles galore set a flashy tone, along with Versace’s signature Greek key and Medusa head motifs.

Versace menswear campaign spring 2015

The campaign features two Slovaks – newcomer Miroslav Cech and former hockey player Filip Hrivnak – and one Italian: Alessio Pozzi.

While these young men are still relative unknowns, the Italian design house more than made up for this by recruiting a mega-celebrity for the corresponding women’s wear campaign, which stars Madonna.

Madonna for versace

Gemma Ward

Gemma Ward Fronts Prada’s Spring 2015 Campaign

Gemma Ward for Prada

After her surprise appearance on the  runway in September, Gemma Ward has landed a spot in the Italian fashion house’s latest campaign.

The Australian model, who had previously been on a six-year hiatus, stars in the black and white spring 2015 campaign, shot by Steven Meisel.

Prada Spring 2015

Control and relaxation were the two opposites played out in the new Prada images. Australian model Gemma Ward is one of the faces, alongside countrywoman Julia Nobis and rising Belgian star Ine Neefs, each one of them shot in a different mood against a pastel graffiti backdrop.

Prada Spring 2015 womenswear campaign

The black and white and color works show off the Spring/Summer 2015 collection’s different materials, from an 1800s-style antique brocade through to the finishes of the 1960s, while the season’s bags are both clutched onto protectively and thrown carelessly on the bed.

The campaign comes a decade after Ward’s first campaign for the luxury label, when she was aged just 17 in 2004.

Prada Spring/Summer 2015 show

The 27-year-old, who was one of the last decade’s most bankable faces, also chose Prada for her runway return, opening the Milanese brand’s show in the Italian fashion capital last September.