French jeweler CARTIER has enlisted British film director Sean Ellis to produce its new promotional video “The Proposal.” Set in Paris, the mini film revolves around a game of hide-and-seek and misunderstandings.
As with L’Odyssée de Cartier in 2012, once again the real stars of the show are the pieces from Cartier’s latest luxury jewelry collection.
With “The Proposal,” Ellis and French screenwriter Olivier Lecot present three tales of Parisian romance in which the iconic red Cartier jewelry box unexpectedly pops up — at the Musée Rodin, in the lift of a philharmonic concert hall, and at a Paris airport to enliven an existing marriage.
The first love story starring Christa Theret, shows a youthful and affectionate treasure hunt in the gardens of the Musée Rodin, drawing to a close at the foot of the famous Thinker sculpture.
The second tale unfolds with a rushed series of missed opportunities in front of the lift in a large Parisian concert hall, where the doors consistently close on the lovers, played by Oisin Stack and Ana Girardot.
And finally, the third scenario recounts a completely unexpected declaration that unfolds in a dramatic turn of events at the airport, following a series of new developments between a husband and wife. A passport is stolen and returned and finally a surprise “remarriage” proposal is elicited.
This last opus is performed by Nicolas Bridet (“You Will Be My Son” by Gilles Legrand) and Anne Charrier (Guy Mazarguil’s “L’Art de séduire”).
Tag Heuer, which recently revived its tag line “Don’t Crack Under Pressure,” is targeting a younger customer with Delevingne, who comes with a huge media profile and social media presence.
For the campaign, TAG Heuer went with photos of the model you may have already seen: The first is her at TheGreat Gatsby premiere during Cannes in 2013, the other is an image of Cara making one of her signature goofy faces, showing off the lion tattoo on her index finger.
“We needed someone disruptive yet elegant like Cara to open our minds to the brashness and boldness of today’s youth,” said Jean-Claude Biver, CEO of TAG Heuer and President of LVMH Watches Worldwide.
Stuart Vevers picked legendary photographer Steven Meisel for a second season running to capture his womenswear collection at Coach, with a new Americana-themed campaign for Spring/Summer 2015.
Steven Meisel shot some of the hottest next-generation stars: Binx Walton, Valery Kaufman, Grace Hartzel, Molly Blair, Dylan Xue, Helge Vondereau, and Julia Bergshoeff, with the modelling talents dotted across suburban American landscapes inspired by some of the country’s best cinema.
“Watching films like ‘True Romance’, ‘Paris, Texas’, and David Lynch’s ‘Lost Highway’, we were thinking about how atmospheric certain movies can be. Everyday scenarios can be transformed by cinematic beauty,” explained Vevers. “Steven created images that crystallised that vision, with his elevated, artful take on hyper normality.”
For the final ads, the shots of the girls were then layered over the top of a dusky New York City skyline.
Fabien Baron art-directed the campaign which launches globally in February and the images were styled by Karl Templer with makeup and hair by the veritable dream team of Pat McGrath and Guido Palau.
DOLCE & GABBANA has revealed the first visual from the campaign for its new fragrance Intenso, fronted by Irish actor Colin Farrell.
The Italian brand enlisted American photographer Mark Seliger to shoot the campaign in which the Irish actor poses seaside among volcanic rocks.
Explore backstage footage of the print fragrance advertising campaign for Intenso by Dolce&Gabbana featuring Colin Farrell.
Farrell, who is set to succeed Matthew McConaughey as one of the stars of season two of the crime series “True Detective,” also follows in the American actor’s footsteps as a Dolce & Gabbana ambassador.
British creative director Brendan Mullane has unveiled Italian brand BRIONI‘s latest campaign, shot by art-house photographer Collier Schorr.
The brand’s latest advertising shows off the Spring/Summer 2015 tailoring and casualwear against a dramatic Los Angeles backdrop.
The “private, intimate and sensual” moments were photographed at the minimalist boulder house of Eric Lloyd Wright, a building still undergoing construction, and based on designs by the owner’s famed architect/designer grandfather, Frank Lloyd Wright.
Razor-cheeked model Dominik Bauer is the star of the images, wearing different suiting options as well as some more casual pieces.
“The idea was to show a day-in-the-life of the Brioni man, who loosens up after a day of work and shows his more relaxed yet sensual side against a natural backdrop that brings out the clothes,” explained Mullane.
The ad campaign will debut in publications and online in the second half of January.
Miranda Kerr has returned once again as the face of Swarovski, whose new Spring-Summer 2015 campaign was shot by Dutch photographer duo Inez Van Lamsweerde and Vinoodh Matadin.
Shot by Inez & Vinoodh, the new campaign places the Australian supermodel in a series of different everyday situations, all while highlighting jewelry from the new Swarovski collection. The campaign film is soundtracked by man-of-the-moment Pharrell Williams.
“Miranda Kerr is the perfect muse for this campaign. She exemplifies versatility, both in her way of life and in her style. A style icon, she always looks great, be it during casual and off-duty moments or on the catwalk,” said Swarovski creative director Nathalie Colin.
The campaign will debut ahead of Valentine’s Day, starting on February 4 in men’s and women’s magazines and from February 4 to 13 on TV.
First emerging at the end of the last decade, Harley Weir is a fast-rising star in the world of fashion editorials and campaigns, having shot multiple times for British Vogue, Pop, and Another Magazine last year.
Givenchy has uploaded the director’s cut of its Spring-Summer 2015 campaign film, a video overflowing with sensuality and sexual tension.
The campaign film was produced under the creative direction of Riccardo Tisci and shot by Mert Alas & Marcus Piggott.
Like the visuals revealed last December, the video was shot in a forest that calls to mind the Bois de Boulogne in Paris, a park that becomes a hotspot of illicit sexual encounters after sundown.
While the stills showcased the pieces from the collection in broad daylight, the new video was shot after dark, when things are starting to heat up.
Beams of light catch the models in sensual embraces, revealing flashes of leather boots, corset-style tops and naked torsos.
This latest Givenchy campaign features the models Mica Arganaraz, Imaan Hammam and Alessio Pozzi. Notably, the most famousface of the latest collection, Julia Roberts, does not appear in the sultry campaign video.
After her surprise appearance on the PRADA runway in September, Gemma Ward has landed a spot in the Italian fashion house’s latest campaign.
The Australian model, who had previously been on a six-year hiatus, stars in the black and white spring 2015 campaign, shot by Steven Meisel.
Control and relaxation were the two opposites played out in the new Prada images. Australian model Gemma Ward is one of the faces, alongside countrywoman Julia Nobis and rising Belgian star Ine Neefs, each one of them shot in a different mood against a pastel graffiti backdrop.
The black and white and color works show off the Spring/Summer 2015 collection’s different materials, from an 1800s-style antique brocade through to the finishes of the 1960s, while the season’s bags are both clutched onto protectively and thrown carelessly on the bed.
The campaign comes a decade after Ward’s first campaign for the luxury label, when she was aged just 17 in 2004.
The 27-year-old, who was one of the last decade’s most bankable faces, also chose Prada for her runway return, opening the Milanese brand’s show in the Italian fashion capital last September.