The first backstage video of Lily Allen’s Chanel new campaign have finally hit the web.

She was shot by Karl for a new Chanel handbag line, Chanel Coco Cocoon which brings a more fresh and playful mood to the classic French maison.

The bags are reversible and will be out in October.

The sexy English model Kate Moss is the icon for Yves Saint Laurent’s new fragrance Parisienne.

The commercial in black and white was just introduced in France by the famous maison and the claim, “living and loving, in the moment!”, reflects the romance and carpe diem spirit of Paris.

Kate Moss was the perfect muse to illustrate the message of the fragrance.

For her latest ad campaign, Victoria Beckham has chosen the St Stephens Gardens in Westminister London for let models swing in unison on the doorstep of Central London Townhouses.

Shot in one take and co-directed by Mat Jerrett and Beckham herself, the short video is entitled Swings and also shows Victoria in a small cameo with her profile visible in the last few seconds wearing an elegant piece of her new collection.

Beckham’s Fall 2009 fabulous dress collection is stylish but timeless with classically-inspired pieces. It will be available at Bergdorf Goodman.

In September, Chanel will unveil its Noirs Obscurs Winter 2009 Collection, which consists of nail, lip, and eye colors in shades of black.

For their latest ad campaign, Hermes has skipped fall and headed straight to winter.

Brazilian top model, Raquel Zimmermann stars in the snow covered campaign shot by Eric Valli at Sweden’s famous Ice Hotel.

Eric Valli received its international reputation from contributions to Geo, National Geographic, the Sunday Times, the Smithsonian, Life and Paris Match.

Brazilian supermodel Gisele Bundchen is featured in new fashion campaign for Spanish house Loewe F/W 09/10.

Shot by Inez and Vinoodh, the ad features the model with Loewe’ latest bags, sprawled in a lounge chair.