Tag Archives: ad campaign

Romeo Beckham Burberry Festive campaign

Romeo Beckham stars in Burberry Christmas advert

Romeo Beckham returns to star in the new holiday campaign from the British luxury brand .

Inspired by musical cinema, the four-minute short features some slick choreography and is soundtracked by “The Way That I Live” by Burberry favorite Ed Harcourt. Beckham takes a starring role (in a classic Burberry trench), playing Cupid for lovers in the snow.

Romeo Beckham Burberry Festive campaign

The second son of world-famous footballer David Beckham and pop-star turned fashion designer Victoria, Romeo is no stranger to the spotlight.

He has previously starred in the Spring/Summer 2014 campaign alongside top models Cara Delevingne and Edie Campbell.

Prada Resort 2015 ad campaign

Prada Resort 2015 campaign shot by Steven Meisel

Italian brand Prada has unveiled its Resort 2015 campaign, a series of monochrome portraits photographed by Steven Meisel.


Prada Resort 2015 ad campaign

The clothes in this  collection come in short boxy shapes and bold pleats with a 1970s influence including decorative stitching on the garments as well as the bags and shoes.

Prada Resort 2015 campaign

The models are a trio of up-and-coming talents: German teen Adrienne Juliger, Belgian beauty Ine Neefs and Ford Models newcomer Moya Mardy.

Prada Resort 2015

The three girls let the clothes speak for themselves, and were styled by Olivier Rizzo, with makeup by Pat McGrath and hair by Guido Palau.

MUMM Announces Partnership With David Guetta

Mumm champagne taps David Guetta for endorsement

MUMM Announces Partnership With David Guetta

Champagne house  is hoping to capture a younger, more dynamic demographic after teaming up with French DJ David Guetta in a partnership that will see its brand of bubbly featured in his new MV.

The partnership with a figure from the music industry marks a first for the champagne house.

With Mumm being a sponsor of Formula One, the track for upcoming single Dangerous features Guetta taking part in a F1 race.

Guetta plays a F1 race car driver surrounded by fast cars, beautiful women and, of course, indiscriminate popping of corks and bubbly.

Mumm is perhaps hoping that Guetta will do for it what hip hop artists like Nelly, Drake, Soulja Boy and Gucci Mane did for Moscato wines — turn it into the brand of choice for the electronic music crowd.

DKNY Cruise 2015

Cara Delevingne stars in DKNY Cruise 2015 campaign

DKNY Cruise 2015

After designing her own   capsule collection,  has posed for the brand’s Cruise 2015 campaign.

But she’s not the only one. The darling of Christopher Bailey (and many others) is joined by true New Yorkers, just like the ones Donna Karan chose to put on the runway at New York fashion week.

DKNY Cruise 2015

But these models aren’t just any fashionistas off the street. Vashtie Kola, Brandee Brown and Chelsea Leyland (who is British but lives in New York) are known for their work as talented directors, photographers and DJs.

Shot by Christian MacDonald, the campaign explores different aspects of the new Cruise collection.

DKNY Cruise 2015 ad campaign

The models look sweet in pink, minimalist and mature in navy and grey, and finally more urban in black and white, wearing caps and sneakers.

In short, it’s an eclectic line presented by members of the creative avant-garde. What could be more New York?

Alexander Wang X H&M collection

Alexander Wang X H&M: the advertising film

Alexander Wang has released a short film inspired by video games to promote his collection for H&M, which launches on 6 November.

The two-minute video opens with a shot of Alexander Wang, who turns on what looks like a high-tech scale model of an unassailable fortress.

Next come the models, warming up in the locker rooms as a booming voice counts down to zero, when they dash off to tackle this same fortress. And things get physical.


The models run all over the place, scale walls, snowboard on a weathered wooden plank and sail through the air, while the camera angle gives the viewer a first-person perspective, just like in a video game.

Raquel Zimmermann, Joan Smalls and Isabeli Fontana are among those seen giving their all in this physically demanding campaign.

Those who like what they see will have to wait until November 6 to find the collection in H&M stores and online!

Lady Dior film Electric City

WATCH: Marion Cotillard stars in new Lady Dior campaign

The Oscar-winning French actress has a new campaign out for Lady Dior bags, and it’s a mysterious nighttime treat.

Lady Dior film Electric City

Shot in the dark in the very center of Paris, the new Lady Dior film, titled “Electric City,” is accompanied by a series of campaign images which also play around in the City of Light’s phosphorescent night ambiance.

Lady Dior Electric City ad campaign

Shot by British photographer Craig McDean, Marion Cotillard carries a selection of the   bag line in the images, dressed naturally head-to-toe in the brand’s ready-to-wear.

Lady Dior Electric City campaign

The actress has been the face of the line since 2008, and previous campaigns have seen her bouncing around on trampolines and captured in a witty portrait of Hollywood in a film by John Cameron Mitchell.


Gisele Bundchen and Michiel Huisman

Watch The Beautful New Chanel No 5 Film

Gisele Bundchen for Chanel No5

After two days of teasing, the brand has finally released Baz Luhrmann’s new  campaign film in its entirety.

Following the photos, teaser and making of video shared earlier this week, the complete Chanel No. 5 advertising film has hit the internet.

Baz Luhrmann, who made waves in 2004 with his short film starring Nicole Kidman for the same fragrance, directed  and Dutch actor Michiel Huisman in this latest video.

In “The One That I Want,” Gisele Bündchen plays an active and modern woman. A surfer, a mother and a model, she is above all else a woman in love, who is willing to stop at nothing to be with the object of her affection.

Gisele Bundchen and Michiel Huisman

The video is soundtracked by the eponymous song from “Grease,” in a cover by Lo-Fang.

As an added bonus, Chanel has also released a second video on the making of the new campaign video, titled “The Film Behind the Film.”

Simultaneously with the new video, Chanel has revealed several new photos of Bündchen as the new face of the No. 5 fragrance.

Gisele Bundchen plays a model


Louis Vuitton Cindy Sherman trunk

Louis Vuitton campaign shot by Karl Lagerfeld unveiled

Louis Vuitton Cindy Sherman trunk

Louis Vuitton has unveiled the ad campaign for its collaboration with six of the most creative talents working in art, design, architecture and fashion.

The new  campaign was shot by Karl Lagerfeld, and features top models Australian Julia Nobis and Dane Freja Beha Erichsen.

Louis Vuitton Christian Louboutin bag

Shoe designer  has added his signature metallic studs and red lacquered leather to his effort, while Rei Kawakubo (Comme des Garçons) has taken a typically considered approach to her tote design, cutting holes in the side of the bag.

Louis Vuitton Rei Kawakubo bag

Artist Cindy Sherman worked on a traveling trunk ‘studio on the move’ with a built in make-up mirror and a camera bag, while architect  kept things simple with a small twisted box bag.

Louis Vuitton Frank Gehry bag

Not willing to be outshone in the creativity stakes,  himself got combative with his design, turning the classic leather monogram into a pair of boxing gloves and a punchbag-shaped bucket bag.

Louis Vuitton Karl Lagerfeld boxing gloves

To round out the project, Aussie designer  created a backpack, and the new Apple employee got colorful with his shearling and monogram designs.

Louis Vuitton Marc Newson backpack

Vuitton has built a minisite with plenty of exclusive content, but you’ll have to contact the brand directly to get your hands on the exclusive pieces.

Leica 100th anniversary ad

WATCH: Leica Recreates 35 Famous Photos

Camera manufacturer  is celebrating the 100th anniversary of its earliest prototype models with a video that takes some of the 20th century’s most iconic images — but how many were taken on a Leica?

Among its 35 inspirations, the two-minute piece features versions of “Raising the Flag on Iwo Jima” behind a moonwalking Buzz Aldrin, Annie Leibovitz’s portrait of John Lennon and Yoko Ono, the “Identical Twins” by Dianne Arbus, Alexander Rodchenko’s “Girl With Leica” and a quartet of Henri Cartier-Bresson shots.


Commissioned by the new Leica Gallery in São Paulo, and produced by Brazil’s F/Nazca Saatchi & Saatchi agency, the montage explains that “the most iconic images in history, even the ones that weren’t taken with a Leica, were taken ‘because’ of a Leica.”

Leica 100th anniversary ad

But reaction from photography buffs has been mixed, with praise for the video’s luscious adaptation of a century’s iconic images met by recoil from a reappropriation of art history.

“I’m kind of disgusted with Leica over their recent marketing and how I think it absolutely distorts the ideas that drive great photography,” wrote a photography lecturer on SLR Lounge.

“The Kodak Brownie should be the one given credit for photography,” quipped another commenter on PetaPixel, referring to The Kodak Company’s $1 cardboard box apparatus.

Partial listing of photos used: lavidaleica.com

Jimmy Choo Vices Collection

WATCH: The Jimmy Choo Vices Collection

 has worked with the British artist and photographer Mat Collishaw on a new campaign for Resort 2015.

The collection is titled ‘Vices,’ and the new images and video star emerging American model Ondria Hardin, who walked an astonishing 45 shows over the past month’s Spring/Summer 2015 fashion weeks.

Created by British artist Mat Collishaw, the images will hit top fashion magazines including Elle, Harper’s Bazaar, Numéro and Vogue, alongside a video campaign featuring a glittering metropolis.


According to WWD, the collection was inspired by creative director Sandra Choi’s interest in jewelry and precious stones.

The 21-piece Vices capsule features shoes and bags in bronze, silver, and gold categories with prices ranging from $750 up to $4,600.

The pieces are set to arrive in the London store at New Bond Street on October 10 and in select international locations on October 29.

Jimmy Choo Resort 2015 Campaign

cream eyeshadow line

Dolce & Gabbana launches first cream eyeshadow

cream eyeshadow line

 has introduced an entirely new product: a cream eye color available in single shades. The new Perfect Mono Intense Cream Eyeshadow was created in collaboration with makeup artist Pat McGrath.

The new collection consists of 14 shades, all formulated with oils, silicone and silk elastomers for precise and easy application and up to 12 hours of wear.

And just because this eyeshadow has a cream texture doesn’t mean it can’t be worn with powder products. “It’s perfect by itself although adding a lighter tone from your favourite Eyeshadow Quad or Duo, or applying a pearl shade alongside a matte one will create extra drama,” explains Pat McGrath.


Dolce Gabbana beauty campaign 2014

To give its new eyeshadow the campaign it deserves, the brand enlisted the help of one of its most loyal spokesmodels: Scarlett Johansson.

Already the face of the Dolce & Gabbana fragrance The One, the actress is now also the star of a new makeup campaign shot by Mert and Marcus.


Dolce & Gabbana’s Perfect Mono Intense Cream Eyeshadow will go on sale at select department stores this fall.

Christopher Abbott for Coach

Coach unveils second Fall/Winter 2014 campaign

Christopher Abbott for Coach

 has released a second campaign for the Fall/Winter 2014 collection starring a bevy of emerging acting and musical talents.

“Coach Dreamers” campaign was art directed by celebrated designer Fabien Baron. It’s designed to show off the clothes on an “individual, authentic and innately cool” set of kids according to the brand.

Photographed by Mikael Jansson and styled by Karl Templer, the first four ‘Dreamers’ have been unveiled: actress and musician Zoë Kravitz, singer BANKS, actress Odeya Rush and former ‘Girls’ star Christopher Abbott.


Zoe Kravitz for Coach

“The idea of the ‘American dream’ is relevant all around the world – independent spirits who lead their lives in an individual, unexpected way.”

The campaign “celebrates cool, effortless ease, optimism and a sense of spontaneous freedom,” said Stuart Vevers, Creative Director of Coach.


Banks for Coach

Dressed in Coach with a chic leather bag from the brand, New York City-based Kravitz (the daughter of Lenny Kravitz and Lisa Bonet) appears along with Los Angeles native BANKS.

Israeli-American actress Odeya Rush (only 17, but already a breakout star with 2014 film “The Giver”) and Christopher Abbott complete the foursome.

The Coach ‘Dreamers’ campaign will continue in the spring, with new additions to the cast set to arrive, showing off their personal style.

Odeya Rush for Coach

The original campaign was shot by Steven Meisel and featured fast-rising models Lexi Boling and Leona ‘Binx’ Walton.

De Beers Aria

Andreea Diaconu stars in new De Beers campaign

De Beers Aria

 has teamed up with model Andreea Diaconu and photographer Mary McCartney for their first campaign featuring a model in half a decade.

The world’s biggest diamond firm, De Beers commissioned the images to capture their latest range, the De Beers Aria Collection.


De Beers Aria Collection

McCartney, who has previously worked with the brand on their ‘Moments in Light’ campaign, is the eldest child of Beatle Sir Paul McCartney and his late wife Linda McCartney.

Andreea Diaconu has recently walked in the Marc Jacobs, Ralph Lauren and Versus Versace shows in New York City, and has bagged a number of campaigns for the Fall/Winter 2014 season.

De Beers Aria ad campaign

Diaconu has also appeared alongside Sasha Pivovarova for Chloé, and solo in shoots for Frame Denim and Giuseppe Zanotti.

Check out the behind-the-scenes images on the De Beers site.

Zegna presents the movie A Rose Reborn

“A Rose Reborn” movie by Ermenegildo Zegna: Episode 1

Ermenegildo Zegna has released the first episode of “A Rose Reborn”, directed by Park Chan-wook, featuring actors Daniel Wu and Jack Huston.

In four and a half minutes, the first episode of “A Rose Reborn” introduces Stephen (Jack Huston), a London-based engineer and CEO.

The young man is under tremendous pressure from his investors to meet with the mysterious Mr. Lu, the owner of a huge Chinese company that wants to merge with his company and acquire his unique invention.

Scored by Clint Mansell (“Black Swan”), the short film has the cold, polished esthetic quality the South Korean filmmaker is known for, aided by director of photography Natasha Braier (“The Milk of Sorrow,” “The Rover”).

The two lead actors are dressed entirely in ERMENEGILDO ZEGNA Couture, sporting fashions created by Stefano Pilati, while the rest of the cast is outfitted in the brand’s various other collections.

The remaining episodes will be uploaded on September 24, October 13 and October 22, the last day of Shanghai fashion week.

Citroen Divine DS concept

Citroën unveils Divine DS concept car [VIDEO]

Citroen has confirmed that the DS badge, attached to the nose of 500,000 Citroens since 2010, will now be reborn as its own separate brand.

Unveiling the Divine DS concept, the new car is the first from the new division and created to represent the brand’s future.


Citroen Divine DS concept

The cabin features three interchangeable interior ambiences, each with its own unique style, that can be changed in just 15 minutes.

The three very different interior ambiances are called “Mâle” (French for male), “Parisienne Chic” and “Fatale Punk.”

 luxurious cabin

The 4-door car is 1.98m wide, 4.21 m long, and it has a height of 1.35m and 20 inch wheels making the car more compact.

Citroen Divine DS concept

Divine DS has a metal gray color with subtle shimmer made by Swarovski to highlights the lines, and the roof of the car resembles the scale of a reptile, according to the company.

Citroen Divine DS concept interior

On the interior the cabin features a 10.4 inch HD touch multifunctional screen, which is capable of replacing the rearview mirror and it provides 3D readout to help the driver with navigational information.

 luxurious cabin

The car is powered by turbocharged direct-injection 1.6 THP petrol engine capable of producing 270 horsepower and pumping 330 Nm of torque.

Citroen Divine DS concept interior

The Divine DS was created in collaboration with Parisian workshop Maison Lesage for the embroidery and with Swarovski for the crystal decorations.

Citroen Divine DS concept back

kate moss gucci

Kate Moss Stars in Short Film for Gucci

 unveiled a new minute-long film Monday, starring  as a mysterious celeb, hiding from the paparazzi behind dark glasses.

In the clip, Moss arrives in a blacked out sedan, wearing a shaggy fur coat before reappearing in a series of Fall-Winter 2014 outfits.


Kate Moss is protected from the camera flashes by her equally well-dressed companion, played by French hunk Clément Chabernaud.

But as it turns out, the real star here isn’t the model at all: it’s the Jackie Soft, the latest version of Gucci’s classic handbag which appears on the model in a number of colors including caramel, burgundy, black and python.

Dom Perignon thumb

Dom Perignon x Iris Van Herpen

Dom Perignon - Metamorphosis

 announces a new creative collaboration with the renowned fashion designer Iris van Herpen: “Dom Pérignon Metamorphosis by Iris van Herpen”. The Power of Creation meets the fashion universe.

With its latest Limited Edition, the champagne house marks the end of Dom Pérignon Vintage 2004 in its First Plénitude and celebrates its transformation into P2, or the Second Plénitude of Dom Pérignon.

A highlight of the end-of-year season, the Dom Pérignon Vintage 2004 is playfully interpreted by the audacious creator van Herpen (pictured below).

Iris Van Herpen

Inflected with green in all its vibrant exuberance, the Limited Edition gift box illustrates the organic, seismic power that is generated within the wine in the process of its transformation.

Iris van Herpen also designed a über-premium creation (pictured below), inspired by the importance of time in crafting Dom Pérignon.


A bottle of Dom Pérignon Vintage 2004 lays in the dark green structure, taking its place as if it has been growing there for centuries while projecting itself into the future and its next transformation.

Metamorphosis, by definition, is a change in form. An evolution. A transition from one stage to the next.

Throughout its history, the champagne Dom Pérignon has been intricately linked to the concept of metamorphosis: the spiritual legacy of Dom Pérignon constantly reinvents itself throughout the ages, selectively choosing when to emerge in the form of a new vintage.

Dom Perignon Metamorphosis Limited Edition

The metamorphosis by Iris van Herpen is surprisingly alive, an act of energy!

More info: www.domperignon.com

Curious? Stay tuned on Dom Perignon’s Instagram and Facebook page and see the metamorphosis of the Dom Pérignon universe!

LV fall 2014 handbag campaign

Michelle Williams fronts new Louis Vuitton campaign

LV fall 2014 handbag campaign

Michelle Williams fronts the French luxury label’s fall 2014 handbag campaign, marking her third season as a campaign star for the brand.

Peter Lindbergh’s portraits show the actress carrying two emblematic Louis Vuitton bags, the Capucines and Lockit models in a variety of shades, and wearing the brand’s Emprise watch in a separate visual.

Louis Vuitton fall 2014 handbag ad campaign


For the first time, Williams is also dressed in clothes from the brand’s new creative director Nicolas Ghesquière, and was styled by Carine Roitfeld.

Louis Vuitton fall 2014 handbag campaign

The images will break in the October 2014 issues of magazines worldwide and sit alongside the brand’s full Fall/Winter 2014 ready-to-wear campaign shot by Bruce Weber, Annie Leibovitz, and Juergen Teller.

LV fall 2014 handbag ad campaign


EXO to model for luxury brand MCM

K-pop idol group EXO has been chosen to model for luxury fashion brand MCM (Modern Creation München) according to The Korea Herald.


A related shoot was taken with two different concepts – punk and dandy — in which the idols posed in European styled outfits.


MCM lauched an exclusive EXO online page, where various events will be held throughout September.

EXO MCM ad campaign FW 14

From September 3rd until the 30th, sharing news about the EXO x MCM micro site on SNS will put fans in the running for various prizes.

EXO MCM ad campaign

10 winners will be chosen for an MCM iPad pouch and one lucky winner will receive a bag from the EXO Fall Winter 2014’s collection.

EXO MCM ad campaign FW 2014 EXO MCM campaign FW 2014