Donatella Versace will be in London to officially launch the Versace for H&M collection when it goes on sale on Thursday, November 17.

The Versace creative director will welcome shoppers to the British capital’s flagship store on Regent Street at around 9am tomorrow morning.

The 43-piece collection finally reaches some 300 stores across the globe and online tomorrow, before reaching North America on November 19.

H&M has released the first official campaign visuals for its design collaboration with Versace, starring models of the moment Daphne Groeneveld and Lindsey Wixson.

Lensed by photographer duo Mert & Marcus, the images give a first impression of Versace’s greatest hits-inspired collection due to hit stores in November.

The range, which includes both men’s and women’s styles, as well as home accessories, “will look back on the heritage of the brand, full of leather, print, colour and exuberance in exclusive materials,” H&M said.

H&M have confirmed that Versace will be the next high fashion label to launch a capsule collection for the high street giant.

H&M has previously collaborated with designers such as Karl Lagerfeld, Stella McCartney, Comme des Garcons, Jimmy Choo and Lanvin’s Alber Elbaz.

Donatella Versace gave the world a sneak peak of what’s in store by wearing one of her H&M designs to the Versace men’s show in Milan yesterday

Get the complete look at the new Spring/Summer accessory campaign for Versace, featuring actress January Jones.

The Mad Men actress appears totally nude at the adverts but she does keep her modesty with the help of Versace handbags.

The images were directed by Donatella Versace and shot by Mario Testino in London.

Pop star Lady Gaga may be having an influence on sartorial choices in various parts of the world, but there is no project for her to work on a range with the Versace label, a spokesperson for the company said.

AFP earlier reported that British publication OK! Magazine revealed that Gaga would like to work with fashion mogul Donatella Versace for a range of clothing.

However a spokesperson for Versace indicated that such a collaboration was not in the works and therefore had no statement to make on the subject.

Italian fashion designers Donatella Versace, Alberta Ferretti, Anna Molinari for Blumarine, Veronica Etro, Silvia Venturini for Fendi, Consuelo Castiglioni for Marni, Angela Missoni and Rossella Jardini for Moschino, have teamed with Coca Cola for fund raising campaign in support of the victims of the earthquake in Abruzzo, Italy.