Oprah Winfrey charging $1 million for ads
The Oprah Winfrey Show is seeking $1 million for 30-second commercials during the program’s May 25 finale, according to Horizon Media Inc. The $1 million mark is reportedly more than last year’s ABC “Lost” finale, which commanded $900,000, and Fox’s $650,000 price tag for its “24” finale. The $1 million asking price is rare for […]
The Oprah Winfrey Show is seeking $1 million for 30-second commercials during the program’s May 25 finale, according to Horizon Media Inc.
The $1 million mark is reportedly more than last year’s ABC “Lost” finale, which commanded $900,000, and Fox’s $650,000 price tag for its “24” finale.
The $1 million asking price is rare for a series finale, but it’s not the highest in history according to Horizon Media.
A 30-second commercial set advertisers back about $2 million for the 2004 Friends finale, while Seinfeld’s finale in 1998 earned $1.42 million per commercial.
Oprah Winfrey is departing her afternoon talk show, which is distributed by CBS, to focus on a cable channel she started with Discovery Communications Inc.
Source: Bloomberg
