French jeweler Mauboussin gave away 5,000 tiny diamonds as part of a promotion in Tokyo on Monday. The tiny diamonds were 0.1 carat diamonds worth about $50.

Mauboussin’s flagship Japan store opened in Ginza, one of the most expensive pieces of real estate in Japan, in February.

But the store had often been empty because its name, though associated with international celebrities, isn’t widely recognized among Japanese.

Many still don’t even know how to pronounce Mauboussin (“Mo-bu-SAN”).

Mauboussin is encouraging people to get their free diamond be made into rings and pendants at its store. But that will come at a cost, starting at about 50,000 yen ($500).

“We hope to blow away the recession and provide an opportunity for people who are holding back on spending to have fun shopping and glow even more with beauty,” it said in a statement

Source: AP – Photos: Daylife