French luxury brand Louis Vuitton will open a boutique and jewellery studio on Paris’ Place Vendome this spring and is preparing its first perfume.

“In April we will have our own jewellery workshop and in May will will open our boutique in the same building,” the label’s head Yves Carcelle said.

The project, unveiled in an area of Paris synonymous with luxury, will allow Louis Vuitton to “rejoin the exclusive club of the few jewellers who have their own workshops on the Place” and make the coveted adornments in situ, he said.

The Lobortas Classic Jewelry House of Kiev, Ukraine has entered the record books by setting 2,525 diamonds in one ring.

The “Tsarevna Swan” ring was presented and measured in Kiev on July 21, 2011, the Guinness Book of World Records confirmed.

The diamonds range from 0.001-0.05 carats with a total weight of 10.48 carats. All of the diamonds are of G color and range from VVS2 to VS1 in clarity.

A Japanese department store is offering anyone with a quarter of a million dollars a lucky dip bag stuffed with expensive jewellery to ring in the New Year.

One lucky customer prepared to hand over a numerically significant 20.12 million yen ($259,000) can celebrate the turn of the year with a fistful of precious baubles.

The “fukubukuro” (lucky bag) — a feature of the New Year in Japan, one of the country’s most important holidays — will go on sale on January 2.

Cartier released its Winter Tale video a few weeks ago. One version is found on YouTube and the other at www.cartier.wintertale.com.

The video shows the famous Cartier leopard running, walking and leaping through an icy terrain while products from the jeweler’s holiday collection emerge from under snow or in bubbles and are simply resting against the landscape.

In the YouTube version, consumers can click on the links that appear in the video to search for the “her,” “him” and “all” products.

A huge pearl once worn by European royalty and last owned by Elizabeth Taylor sold for a record $11.84 million at a blockbuster auction in New York on Tuesday.

“La Peregrina,” depicted in art works over the centuries and coveted by kings and queens, was bought for Taylor by her actor husband Richard Burton in 1969.

The pear-shaped white pearl was a highlight of Christie’s sale of the legendary jewelry and fashion collections amassed by Taylor, the “Crown Jewels of Hollywood.”

Fabergé has unveiled its first advertising campaign shot by famed fashion photographer Mario Testino and creative-directed by Fabergé’s Katharina Flohr.

Rising Russian-Lithuanian model Bee Gee appears in the ads, wearing resplendent pieces from the Les Fabuleuses de Fabergé and Les Saisons Russes collections.

“The campaign captures the intense and emotive glamour and story-telling that characterizes all contemporary Fabergé creations,” says the company in a release.