Prada has revealed its latest print advertising campaign, with a film set to follow soon. Shot by Steven Meisel, Prada’s latest campaign shows off the “fierce and independent spirit of the collection.”
The female faces staring out at the camera match the clothes, which were themselves shown on the runway against walls painted with bold women by a team of contemporary muralists and illustrators for Prada’s ‘In the Heart of the Multitude’ project.
The campaign features a colorful mix of dresses, coats and accessories, including lavish feathered headpieces. The models’ team photograph group pose emphasizes some of the sportier touches to the collection, including the stripe details on necklines and the crystal-embellished tube socks.
Miuccia Prada picked a mix of new and old faces, all glowing with “independent truth, a youthful idealism and aggressive optimism” for the shoot.
The campaign stars include up-and-coming Burberry face Malaika Firth, alongside Julia Bergshoeff, Dorota Kullova, Ashleigh Good, Gracie Van Gastel, Amanda Murphy, Viktor Van Pelt, Maggie Jablonski, Lieke Van Houten, Maja Salamon, Ola Rudnicka, Sabrina Ioffreda, Magdalena Jasek, Nastya Sten, Cindy Bruna, Anna Ewers, Ophelie Guillermand, and Lexi Boling.