After weeks of speculation, Emma Watson has finally been unveiled as the new face of Burberry.
Despite persistent rumours linking her to Chanel, and her ubiquitous presence at international fashion shows, Burberry is the first major advertising campaign that the 19-year-old Harry Potter star has landed.
The campaign was shot by Mario Testino near Burberry’s new headquarters not far from Westminster Abbey, and shows true British weather (grey and cold) whilst Emma poses with several male models.
Creative director Christopher Bailey told WWD, “I wanted the images to represent both the rich history and the modernity of the Burberry brand, while at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today.”
The campaign breaks in the August issues of magazines including Vanity Fair, Vogue, British Vogue and Tatler.
It also will appear on the brand’s Web site early next month to coincide with the magazines’ releases.
In August, an interactive digital campaign directed by Bailey that includes podcasts and behind-the-scenes footage will appear on the Burberry site.