Léa Seydoux for Prada Candy Fragrance

Prada Candy

For its new perfume, Candy, the Italian brand Prada hired the young French actress Léa Seydoux to lose control and take the lead.

Inspired by the Apache, a dance performed in Paris in the 1930s, Seydoux engages in a wild yet elegant routine with her piano teacher, guiding him instead of being guided — presumably the idea of a woman conveyed by Prada, which is clearly after a new younger, more daring audience.