Yves Saint Laurent has launched a limited edition eye shadow palette for their fans, exclusively available on the brand’s Facebook page.
As a “declaration of love” to its fans, YSL Fragrances & Beauty has designed the Pure Chromatics Devoted To Fans palette, which “[weaves] together the now highly identifiable Facebook blue with the luxurious Yves Saint Laurent design.”
Each fan who buys the Devoted To Fans palette will receive “privileges” such as exclusive information, perks and services through their Facebook feed and in store.
“We are honored that a prestigious brand such as Yves Saint Laurent resumes Facebook color codes to launch a unique product destined for his fans,” said Damien Vincent, commercial director of Facebook France.
The initiative launches July 19 on Yves Saint Laurent Fragrances & Beauty’s Facebook page. There are only 1,650 palttes available!