In celebration of their 125th Anniversary, Victorinox Swiss Army has announced a partnership with Airstream to produce the first â€œVictorinox Special Edition Airstreamâ€ travel trailer.
These two iconic brands have created a masterfully engineered and aesthetically striking 19-foot trailer, production of which will be limited to 125 units.
Victorinox’s Airstream is outfitted with a customized interior and a selection of Swiss Army products.
This Special Edition Airstream travel trailer will retail starting at $59,000 and will be available at participating Airstream dealerships nationwide.
MONROE, CT â€” May 18, — Today, in celebration of their 125th Anniversary, Victorinox Swiss Army has announced a partnership with Airstream to produce the first â€œVictorinox Special Edition Airstreamâ€ travel trailer. These two iconic brands have created a masterfully engineered and aesthetically striking 19-foot trailer, production of which will be limited to 125 units and which embodies their shared qualities and philosophies: precision, functionality, reliability and a classically elegant design. Whether you are a traveler embarking on a cross-country road trip, or an avid collector with an affinity for superior design, the â€œVictorinox Special Edition Airstreamâ€ travel trailer will inspire the adventurer within.
â€œFrom the onset of this collaboration I have been struck by how fortunate I am as a designer to have such a masterfully designed and precisely engineered pallet from which to work. Because of this, tapping into my creativity and maintaining my inspiration was easy. When you enter into the trailer, the design cohesion between the two brands is both intuitive and natural â€“ itâ€™s comfortable and truly defines a luxe camping experience,â€ said Scott Swaebe, Director of Visual Merchandising for Victorinox Swiss Army.
Like the legendary Swiss Army Knife, the details of the trailer are precise, clean and sure to last a lifetime. From the solid surface countertops, to the cutting-edge cabinets and hardware, to the luxurious custom bedding ensemble with embroidered wool blanket, all housed within the iconic Airstream aluminum shell. And to ensure consumers are fully equipped, a collection of Victorinox Swiss Army timepieces, kitchen cutlery, Swiss Army Knives and accessories are included to enhance any camping adventure.
â€œItâ€™s rare to find another brand that so closely represents the Airstream values of outdoor adventure in style,â€ said Bob Wheeler, CEO of Airstream. â€œVictorinox is clearly such a company and we were thrilled to collaborate on this very special travel trailer. Whether itâ€™s a Swiss Army knife or an Airstream, itâ€™s something you buy to last a lifetime.â€
Only 125 very fortunate adventurers will have the opportunity to purchase one of these numbered Special Edition units available beginning June 15, 2009. The commemorative, serialized plaque bearing the famous cross and shield emblem is sure to delight Airstream and Victorinox Swiss Army collectors alike. This Special Edition Airstream travel trailer will retail starting at $59,000 and will be available at participating Airstream dealerships nationwide. For more information, please visit www.airstream.com
About Victorinox Swiss Army
2009 marks the 125th anniversary of Victorinox Swiss Army, Your Companion for Life. Victorinox Swiss Army, Inc., a wholly owned subsidiary of Victorinox, A.G., is the exclusive United States, Canadian and Caribbean marketer of VICTORINOX Swiss Army knives, forged cutlery, and LED lighting products; VICTORINOX SWISS ARMY timepieces, and VICTORINOX cutlery. It sells apparel throughout the world under the VICTORINOX trademark and has flagship retail stores in New York, London and Tokyo. Under license from Victorinox A.G., the Company sublicenses the VICTORINOX trademark and the famous Victorinox Cross and Shield to selected manufacturers and distributors of fine products including VICTORINOX TRAVEL GEAR. The company Web site is located at www.swissarmy.com. Victorinox Swiss Army, Inc. is based in Monroe, CT. â€œVICTORINOXâ€, the famous Victorinox Cross and Shield, and â€œSWISS ARMYâ€ are trademarks owned by Victorinox AG and its affiliates and are registered in many countries
Airstream, Inc., a division of Thor Industries, is the oldest recreational vehicle manufacturer in North America. Todayâ€™s Airstreams are the perfect blend of timeless exterior style, modern interior luxury and convenience, and durable all-American construction. A complete line of Airstream models makes any excursion, whether it’s a cross-continental trek or a trip to the beach, a comfortable and exciting journey. Adventure, inspired by Airstream. For more information please visit www.Airstream.com call 877-596-6111 or contact Airstream, Inc., 419 West Pike Street, P.O. Box 629, Jackson Center, Ohio 45334.