From skincare-infused makeup to water-based fragrances and immersive retail activations, luxury beauty’s recent launches reflect a shift towards a more experiential approach to modern beauty.

The 2026 Oscars has transformed red carpet beauty from a private ritual into a high-functioning system of brand commerce.

Drawing inspiration from the vanity table, the Chanel Watchmaking Creation Studio applies a touch of Blush to its icons, reinterpreting lipsticks and powder palettes through a vibrant, pop-art lens.

The beauty industry can get entangled with maximalist messaging but these cylindrical fragrance bottles pare it all back — letting the scent, not the spectacle, lead.

Margot Robbie and her castmate, Jacob Elordi, behind the scenes on the N°5 film directed by Luca Guadagnino, See You at 5. What makes an encounter magical?

Take a dip this summer with poolside beauty essentials you get a playful look that will make waves wherever you go. Day and night.