Style / World of Watches (WOW)

Girard-Perregaux And The New Face of Tradition

We tend to focus much attention on a manufacture’s long history and experienced craftsmen with decades of experience that, together, create the timepieces that we appreciate. Consequently, we often forget that continuity is an equally important aspect of watchmaking; the training of the next generation of watchmakers is vital to keeping a brand successful in […]

Jun 06, 2014 | By Staff Writer

We tend to focus much attention on a manufacture’s long history and experienced craftsmen with decades of experience that, together, create the timepieces that we appreciate. Consequently, we often forget that continuity is an equally important aspect of watchmaking; the training of the next generation of watchmakers is vital to keeping a brand successful in the middle to distant future. For all the pride it takes in its heritage, Girard-Perregaux has not overlooked its young watchmakers who will in time become masters themselves. To that end, the manufacture has presented its young talent and their savoir-faire all over the world, in places including New York, Paris and Beijing.

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The next stop for this Young Masters World Tour is Tequila, located in Mexico’s state of Jalisco. Watch aficionados will get the opportunity to witness haute horlogerie up-close, as well as the manufacture’s latest creations, including a special series of the Traveller WW.TC Chronograph and the Constant Escapement LM, which won 2013’s Grand Prix de l’Horlogerie de Genève.

Girard Perregaux New Face Tradition 1

Apart from introducing its young watchmakers at locations around the world, the project, named “The New Face of Tradition”, is also pictured in a book presented at Baselworld 2014. Its digital copy can be accessed on www.girard-perregaux.com.  

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