More than half of clients who specified a Rolls-Royce Ghost in 2011 turned to bespoke personalisation.

The service, which includes anything from the application of unique paint colours, coach lines and tread plates to whole vehicle designs featuring champagne sets, humidors and picnic cabinets, helped drive Rolls-Royce to record sales last year.

In total, 56% of Ghost and Ghost Extended Wheelbase models sold around the world featured bespoke design in 2011.

Ultra-luxury carmaker Rolls-Royce is looking to expand into Thailand and Vietnam after it posted record sales in 2011 with Asia its fastest-growing market.

The automaker announced Monday sales jumped 31 percent to 3,538 vehicles last year, and was the highest-ever annual total in the company’s 107-year history.

The surging sales were driven by demand from China and the U.S. with 47% year-over-year growth in Asia-Pacific, 17% in North America and 23% in the Middle East.

Rolls-Royce announced Monday that sales rocketed to an all-time high in 2011, driven by demand from China and the United States.

The group, which is owned by German auto giant BMW, said in a statement that production leapt 31 percent to 3,538 cars in 2011.

That was the highest-ever output in the 107-year history of Rolls-Royce. The 2011 performance beat the previous record of 3,347 cars set in 1978.

Luxury car maker Rolls-Royce has developed its first electric-powered vehicle, that goes up to 125 miles fully charged.

The one-off Phantom 102EX has been touring the globe to gauge the reactions of Rolls-Royce owners and potential customers to a fully electric-powered car.

The 6.75-liter V-12 was replaced by a massive 71-kilowatt-hour lithium-ion battery housed within the aluminum spaceframe.

Ultra-luxury brand Rolls-Royce has announced that it is to enter South America for the first time in its history.

Its first dealerships were likely to open earlier next year, during a visit to the continent by Rolls-Royce boss Torsten Müller-Ötvös.

Rolls-Royce models will be sold by dealerships operated by the Via Italia group in Brazil and Williamson Balfour Motors in Chile.

Müller-Ötvös said “Brazil and Chile have seen impressive economic growth, with an increasing demand from discerning customers for pinnacle luxury products.”

Rolls Royce will produce an exclusive suite of modifications in celebration of the Chinese Year of the Dragon, which begins next January.

The new Year of the Dragon Collection has been created in “preparation for this festive celebration… Inspired by the legendary creature that is revered in China.”

The collection features a set of particular details created by Rolls-Royce’s bespoke team that can be installed on its handbuilt vehicles, the popular Phantom and luxury Phantom Extended Wheelbase.