Menswear has never been so on trend, and with the Fall/Winter 2017 shows poised to take over the fashion capitals of the West this January, there is change in the air. Here’s what you need to know.
The traditional fashion calendar has been well and truly shaken up over the past two years, with several major brands abandoning seasonal shows for a ‘see-now-buy-now’ approach. City-hopping is also hot right now, and the Fall 2017 menswear circuit will feature multiple calendar changes, such as Moschino taking to Milan to unveil its menswear collection for the first time during Jeremy Scott’s tenure as creative director for the luxury Italian house, on January 14. The brand will use the opportunity to reveal its women’s pre-fall collection on the same day. Meanwhile WWD reports that US brand Coach, which has shown for the last three seasons at London Collections: Men, is opting out this year and heading back to New York for a special show on December 8, which will simultaneously debut the brand’s 2017 collection and honor its 75th anniversary and new Fifth Avenue store. Ex-Dior and current Calvin Klein designer Raf Simons will also be showing his eponymous Fall/Winter 2017 men’s collection at New York Fashion Week: Men’s, making it the brand’s debut on the US city’s catwalks.
All eyes will be on UK designer Paul Smith in January for the launch of his contemporary new line PS by Paul Smith, during Pitti Immagine Uomo in Florence, the Italian menswear tradeshow that acts as an unofficial prequel to Milan Men’s Fashion Week. The new line fuses high-end design and performance characteristics, technical fabrics and ergonomic cuts, and will be unveiled via a special installation at the event. Meanwhile in the UK, singer Tinie Tempah is rumored to be putting on a catwalk show at London Collections: Men for the first time with his label Disturbing London. The star told The Evening Standard earlier this week: “I just want to take some of the influence of things I’ve seen not only in Italy but when I’ve gone to Victoria’s Secret shows, just incorporating everything into one exciting show. It will happen in the second week of January.”
Another major trend of the year has been for brands such as Burberry to unite menswear and womenswear collections under a singular show, twice a year. Vivienne Westwood is jumping on the bandwagon, and will be blending her men’s and women’s designs for the first time during London Collections: Men. Bottega Veneta also told British Vogue earlier this week that it intends to follow suit — opting out of Milan men’s to show the collection during the city’s women’s ready-to-wear fashion week in February, instead, while the same month will see Calvin Klein head to New York to show both male and female lines simultaneously.
Fashion designer Jeremy Scott and supermodel Stella Maxwell caused a stir when they rocked up together to the 2015 MTV Video Music Awards decked out in daring and vibrant outfits by Moschino.
So it is only natural that the Italian fashion house would want to immortalize the moment by teaming up with toy giant Mattel to create a collector’s edition Barbie and Ken version of the pair.
‘Moschino Barbie & Ken’ sees Barbie modeling a scaled-down version of the label’s black velvet and graffiti wrap Fall 2015 gown that Maxwell wore on the red carpet. Scott, transformed into Ken down to the last detail, including his blonde buzz-cut hairstyle, sports a toy version of the custom-made multicolored striped tuxedo and trousers he wore to the event, which he originally designed as a reference to TV test signal stripes.
US designer Scott, who juggles running his own namesake label alongside his role as creative director of Moschino, is famous for channeling his love of pop culture and cartoon graphics into his pieces. He has already teamed up with Mattel twice, creating an African American and a Caucasian Moschino Barbie in 2015.
The latest Moschino Barbie and Ken doll gift set is now available at www.moschino.com and at the brand’s boutiques in Milan, Rome, London, Paris, New York and Los Angeles for $200. Beach towels adorned with the image of each figure are available for $135 each.
Under the care of Jeremy Scott, Moschino presented a collection at Milan Fashion Week with models in paper like dresses sent down the runway. The designer reinvented iconic Moschino looks into two-dimensional designs which fans of the brand were able to shop almost as soon as the show ended.
Two is better than one they say, so when Jeremy Scott unveiled two collections for Moschino, we felt like we were in fashion heaven. True to the Italian brand’s flamboyant nature, the collections for its Spring Menswear 2017 and Resort Womenswear 2017 were anything but subtle.
Scott opened up his home in Los Angeles for the show, which was held in his backyard. Heavily inspired by the psychedelic ‘60s, both collections featured bold colors, floral prints and tie-dyes alongside crochet work. For the women’s resort collection, the designer opted for flared pants, frock coats, bustier tops, cropped half-sleeved bombers and maxi dresses as well as pants suits.
The gentlemen, on the other hand, got precision-fit tailoring in the form of embroidered and embellished tuxedo jackets with tails. Not to mention lace double-breasted suits, alongside hyper-biker jackets and jeans, crochet hoodies and flower-power cycling shorts.
It was evident in the hand-applied Shisha-inspired mirror adornments, holographic floral appliqués, fine-gauge fringed knits and troupe l’oeil mythical prints all over the catwalk that the devil was in the details. Flashes of black lace, crochet and embellished leathers created a ‘pop gothic’ vibe perfectly suited to LA.
Knowing designer Jeremy Scott’s track record with designs both irreverent and ironic, is it any surprise that Moschino’s new Milan flagship would look like something out of a contemporary art exhibition? This new flagship store is a 700 square meter space spread over two stories, and will bring together Moschino and Boutique Moschino collections. One floor will be dedicated to their Couture line – but also featured is the brand’s ready-to-wear, accessories, textiles, beach wear, jewelry and fragrances, as well as menswear and a ‘Baby Kid & Teen’ selection.
As per the art gallery-esque style, the dominant hue of the Moschino flagship is white. Oversized installations of Moschino products are strewn throughout – shoes, suits, and their iconic teddy bear. Shopping bags are transformed into oversized shelving units that contain signature accessories while the fitting room itself is a giant white Moschino biker bag with a zipper opening for an entrance. The look draws similar cues from their New York store, which has the same oversized objects.
This opening marks Scott’s third sales point in the Italian fashion capital, joining the Moschino store which opened last year in Porta Nuova and the Love Moschino store on Corso Venezia. It is wild, stylish, and eccentric – and it is everything we’ve come to love and expect from them.
When you’ve got one of fashion’s most provocative brands helmed creatively by one of fashion’s most colorfully rebellious designers – an enfant terrible even – what you get is a fashion house whose antics and steps make for excellent entertainment. Moschino will bring its Men’s Spring/Summer 2017 and Women’s Resort 2017 shows to Los Angeles with the brand’s creative director Jeremy Scott playing host for the first time. The show is scheduled for June 10 at L.A. Live and is part of the West Coast debut of MADE Los Angeles, supported by WME/IMG. It features presentations, live music, parties, fashion shows and a fashion bazaar.
“When WME | IMG and MADE let me know they were brewing up an idea to do something in LA, it took me no time at all to say ‘YES!'” Scott noted, adding that moving the show to where he lived had been an idea for a while.
Also on the lineup for MADE is Golf Wang, the fashion line of the outrageous rapper Tyler the Creator. With these two brands coming together, you can expect the Los Angeles runway to be blessed with its fair share of loudness and irony when the month of June comes calling.
Katy Perry was named last week as the new face of MOSCHINO, and today she has revealed the gorgeous campaign pictures.
Styled by Moschino’s creative director Jeremy Scott, the campaign sees Perry modeling the collection’s bold new pieces, from graffiti-style bomber jackets to fringed knee-high boots.
Primary colors feature heavily, with a blue floor-length puffa jacket taking center stage in one photograph, offset by clashing yellow leggings.
Purple and orange are also paired together in one image, with texture added by details such as quilting.
A grungier image sees her sporting denim cut-offs, a baseball cap and a matching monochrome hip-hop style bag and jacket, while the house shows off its eveningwear in a picture featuring Perry leaning up against a brick wall in a strapless ball gown and elbow-length gloves. A final snap showcases the singer’s killer body as she poses completely nude, covering up using a black fur coat adorned with the house’s signature vibrant motifs. Accessories, where present, are kept bold and chunky throughout.
Shot in Brooklyn by fashion photography duo Inez and Vinoodh, the campaign perfectly nails the youthful cool vibe the brand enjoyed in the early 1990s and has been recently reviving.
Perry posted the snaps to her Instagram account, causing an immediate flurry of activity, with some of the photos receiving over 500,000 likes.
This year’s Pitti trade show wil also see the first exhibition dedicated to the work and style of Italian fashion icon Nino Cerruti and a runway show by British designer Thomas Tait as women’s guest designer, says WWD.
Carlo Brandelli, creative director of British tailoring brand Kilgour, will also introduce a new fashion project at Pitti Uomo.
All the goodies from Jeremy Scott’s bear-tastic mini apparel and accessories range for luxury label Moschino are available to buy online.
Moschino fans can now purchase aptly named “Ready-To-Bear” essentials hot off the runway. These include a long sleeved sweater (346 euros), mini skirt (265 euros), leather duffel bag (621 euros) and iPhone cases (48 euros) – all hot off the Fall 2015 runway.
MOSCHINO has unveiled a fun unisex scent, named Moschino Toy, that is available exclusively in-store at Harrods and online via Moschino.
Unveiled on the brand’s Instagram account, the fragrance is presented in a bottle hidden inside a teddy bear, which is in turn wearing a slogan t-shirt saying “This is not a Moschino Toy.”
So far so meta, but it gets cooler: the spray is located by removing the bear’s head, and the whole shebang is packaged in a classic plastic-fronted toy box à la Barbie replete with ‘try-me’ and ‘touch-me’ logos.
The scent has also appeared for sale on the Moschino site priced at €98 for a 50ml bottle/bear, and Jeremy Scott will be in London this Thursday at the famous Brompton Road store to celebrate the launch.
There’s also a campaign (pictured above and below) starring Isabeli Fontana and shot by Steven Meisel.
Moschino has announced Jeremy Scott as its new creative director. Scott takes over from Rosella Jardini, creative director since 1994, who succeeded the brand’s founder Franco Moschino.
Born in Missouri, USA, Jeremy Scott trained in fashion design at the Pratt Institute in New York City, before moving to Paris where he launched his namesake brand.
Returning to the US in 2002, Scott relocated his label to Los Angeles, where he has worked with sportswear company Adidas on the cult ‘Jeremy Scott for Adidas Originals’ line. The designer will have his Milan runway debut with the upcoming Fall-Winter 2014 show in February 2014.
The brand also thanked the outgoing Rossella Jardini for her 19 years with the company: “her creativity and tenacity drove the brand on and Rossella Jardini will always remain a crucial part of our history.”
American model Kendra Spears stars in Moschino‘s campaign for its latest perfume, Pink Bouquet. Photographed by Giampaolo Sgura, she poses in a setting of flowers and all things girly. The campaign was shot in Villa Erba near Lake Como, Italy.