
For the past 11 years, Mini has been one of the major sponsors of the European Life Ball to support HIV/AIDS research.
Part of that sponsorship has been the sale of a one-of-a-kind special-edition car designed by some of the biggest names in fashion.
This year, Mini had commissioned Italian Vogue’s chief editor Franca Sozzani to customize the new Mini Roadster. The model was presented at the 20th annual Life Ball event in Vienna and was auctioned to raise €54,000 for AIDS charity.

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Automobile on 24th April 2012 |
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Two of London’s most well-known parks serve as inspiration for Mini’s latest set of special editions, the Green Park and Hyde Park editions.
The Hyde Park and Green Park editions start with the same Pepper White exterior paint color, but differentiate themselves with contrasting accent paintwork – Hot Chocolate on the Hyde Park and British Racing Green on the Green Park.
Each car also receives racing stripes and side pinstripes painted in its respective unique color, and sports clear turn signal lenses.

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Events on 20th April 2012 |
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The MINI Inspired by Goodwood is the most ambitious and luxurious special edition model the brand has ever launched.
To celebrate delivery of the first customer cars, a single example will be on display in prime position at Harrods through April 22.
Co-developed by the infamous Rolls-Royce design team, the car features luxurious amenities that would normally be seen in a Rolls-Royce.


German carmaker BMW on Thursday launched its iconic Mini Cooper in India, the latest luxury auto maker to expand in one of the world’s fastest-growing car markets.
BMW established a presence in the country in 2006 and has since seen steady growth in sales in India where growing affluence is producing a new upper class with expensive tastes.


Carmina Campus, the label founded by Ilaria Venturini Fendi, has realised a truly unique collection realized in collaboration with Mini.
The bags use the materials left over from the prototypes of the Mini Roadster, which includes discarded color samples, seat leather, soft-top caves and body plates.
The capsule collection, very chic and inspired by the principles of recycling, includes weekend and city bags, both for men and women.

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Automobile on 24th January 2012 |
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British-born automotive brand Mini has unveiled two London-themed special edition models to celebrate the London 2012 Olympic Games.
The MINI Baker Street and MINI Bayswater will hit showrooms around the world in spring this year, with distinctive designs which play on London areas for a brand still renowned for its historically British styling.
Both feature exclusive interior and exterior design, with the Mini Baker Street boasting V-shaped hood stripes and a gray roof and the Bayswater finished in bright blue metallic paint work.
