With its new global campaign “Rise Above” and its new film, Martell XO pays tribute to Martell’s unique heritage, using its emblem, the swift.

The house of Martell has collaborated with French interior architect and designer Eric Gizard to create the “Dôme” gift box for L’Or de Jean Martell.

The House of Martell has created the Martell XO Exclusive Architect Edition, designed in collaboration with the renowned French architect Christian de Portzamparc.

To celebrate Martell Cordon Bleu’s one hundredth anniversary, the House of Martell turned to the House of Boucheron, one of the greatest and oldest of Parisian jewellery houses, to make a one-off piece of the iconic cognac bottle.

The Ultimate Jewel captures both houses’ passion for transforming the finest and rarest of raw materials into either exquisite blends or timeless jewellery.

The original piece will be auctioned in China at the end of the year to mark the culmination of Martell Cordon Bleu’s centenary celebration.

Martell Cordon Bleu cognac was officially launched in 1912 in Monte-Carlo’s sumptuous Hôtel de Paris, and it has chosen to return to the famous hotel on 22 March 2012 for an unforgettable evening.

As night fell, the Place du Casino was gradually illuminated in blue, as if a silk veil were being drawn over the façade of the buildings.

More than 250 illustrious guests from the five continents were welcomed by Lionel Breton, CEO of Martell Mumm Perrier-Jouët.

Celebrating 100 years of renowned high-quality cognac making, Martell Cognac has launched a limited edition Cordon Bleu Centenary.

The Martell Cordon Bleu Centenary edition features the centenary’s visual code, the infinity sign, which also represents the figure 100.

The Martell Cordon Bleu Centenary cognac is also available as a special edition, presented in a wooden giftcase with silver trims and a magnetite opening system.