Martell Cognac is celebrating its 100th anniversary with the launch of limited-edition Cordon Bleu Centenary in key Asian duty free locations.

The Martell Cordon Bleu Centenary edition features the centenary’s visual code, the infinity sign, which also represents the figure 100.

The Martell Cordon Bleu Centenary cognac is also available as a special edition, presented in a wooden giftcase with silver trims and a magnetite opening system.

The House of Martell has launched The Martell Trunk made in collaboration with Pinel & Pinel, the renowned French luxury malletier.

This journey of the senses takes place against the gently lit backdrop of the leatherlined compartments and drawers, offering the Martell Collection such as Cordon Bleu, XO, or L’Or de Jean Martell.

Furthermore, Martell has endowed this trunk with twenty-eight montres that contain the most unique and exclusive blends.

The House of Martell, the oldest of the great cognac houses, presents the most exceptional object ever created in the world of cognac, a unique trunk made in collaboration with Pinel & Pinel, the renowned French luxury malletier.

A mobile trunk-case which is the largest ever produced: an impressive 2,06 meters high, 2,20 meters wide and 0.70 meters deep.

After the design phase, ten craftsmen have built, assembled, fashioned and fitted this trunk for a total of almost a thousand man-hours.

Martell Cognac has launched Cohiba Cognac, in partnership with Habanos cigars. Cohiba Cognac sits at the super-premium end of the Cognac category.

Specially crafted for and in collaboration with the famed Cuban tobacco company, the Martell Cohiba cognac has been aged from 40 to 50 years before being bottled at 43% alcohol by volume.

Presented in a premium and innovative gift box, its bottle shape and specially designed label reflects its Cuban inspiration as well as its Cognac origins.

Martell, the oldest of the great Cognac houses, has collaborated with iconic French architect Jean Nouvel on a new project.

“The Martell Amber Lamp by Jean Nouvel” is a stunning object of design which will be produced in limited edition.

Nouvel was inspired by the warm colors and reflections in Martell cognac and by the way the light radiates throughout the bottle.

Released in December for Martell Cognac, these Martell XO ads claim that their cognac beverage is “the same pleasure since 1715.”

With the help of the TBWA/MAP advertising agency, these staged prints succeed at bridging past and present with a shot of nostalgia on the rocks.