Tag Archives: Marni

Luxury Kidswear: The Next Big Market for Luxury

Gucci Kids SS 2017

In this current retail climate, luxury brands are downsizing. That is to say, they’re creating kid versions of their adult lines, catering to an ever younger market through luxury kidswear. Thanks to millennials and the growing number of celebrity couples churning out million dollar babies, the resulting social media frenzy from the Beckhams, Wests and Jolie-Pitts have changed the conversation from one of discovering new mediums for consumer engagement to now appealing to an entirely different class of consumer – the kids, through the most emotionally compromised shoppers on the planet, their parents.

Business of Luxury: Childrenswear, The Next Big Luxury Market

When popular English footballer David Beckham arrived at JFK airport in New York City in 2014, little was said about him, many of the reports were focused on his young daughter Harper and her chic hat and peacoat ensemble.

From Kingston and Zuma Rossdale (Gwen Stefani’s kids), to the scions of English Royalty: Prince George (UK Kidfluencer Prime according Forbes no less) and Princess Charlotte, fashion influencer clout is no longer wielded by over-exposed parents like Kim Kardashian but rather their celebrity offspring: North West, Suri Cruise and the like.

Left: Harper Beckham arriving at JFK with father, David. Right: Kingston Rossdale, son of Gwen Stefani

Their innocence, wrapped in a trapping of luxury, style and sometimes, attitude contributes to the appeal of whatever ensemble they happen to be rocking at the moment and luxury brands are only just beginning to entertain the idea of luxury kidswear, especially in developing economies like India, China, Indonesia and Singapore.

Luxury Brands taking Baby Steps

According to The Associated Chambers of Commerce and Industry of India, the luxury kidswear market in India is growing at a compound annual growth rate (CAGR) of 20%, hitting 95,000 crore or US$14 billion in 2016, making India one of the fast growing markets for the luxury kidswear segment.

All aboard the luxury childrenswear train. Image: Gucci Kids A/W 2017

Similarly, the luxury kidswear genre is also growing in China, fuelled by twin phenomena – the now defunct one child policy, which led to parents indulging in lavish gifts for their progeny as well as the issue of that of fu er dai – a Chinese term which literally refers to the second generation wealthy, millennials used to growing in such opulent lifestyles that the children they sire, also lead similar lifestyles and a propensity towards luxury. These are trends which statistics from the China Research Centre for Children’s Industry also reflect where the projected baby boom through till 2021 will see the mainland’s under-16 population grow over 400 million. In the Asia-Pacific region, luxury kidswear is expected to grow at a pace of 5.3% per annum in Thailand, Indonesia and Singapore as well.

The phenomena of burgeoning luxury sales in the children’s segment is reflected not just in the numbers but in media as well. According to Business of Fashion, Hypebeast, an industry pioneer in online luxury streetwear commentary launched Hypekids in March 2017, a new children’s vertical when Founder Kevin Ma, saw big data trends in his Hypebeast audience growing up and having kids.

“I think it’s a natural progression for us,” – Kevin Ma, Founder, Hypebeast

Launching with Kids Foot Locker as a sponsor, Hypekids will include style news and features on designers with their kids, as well as sell children’s items on Hypebeast’s global e-commerce platform, HBX. The site further posits that millennial parents — who are dressing their children in the same clothes as they dress themselves — are the driving force of the industry.

Balmain Kids

Additionally, rising purchasing power serves as another driver growth in the luxury kidswear segment and the market for designer childrenswear has also been spurred by increasing brand consciousness and the proliferation of online digital platforms which not only grow interest for ensembles for million dollar babies but also serve as a kind of new status symbol – you are no longer judged by what you wear but also what your kids wear, that aside, the reality is that while many millennials aren’t too fussy with what they wear, they certainly are cognisant of the fact that their children are growing up in cultural environs vastly different from that for their era.

 The Business of Luxury Kidswear

In 2013, the first Global Kids Fashion Week launched in London to mixed reception but even with social criticism, the genre continued to grow, encouraged by Burberry, an early adopter, selling $91 million in luxury kidswear in 2014, encouraging the entry of major luxury brands into the arena of childrenswear: Gucci, Armani, Fendi and recently Karl Lagerfeld in 2016 (UPDATE: Givenchy has just launched their kids line) have each launched clothing and accessories lines targeted specifically at children. Given that high street apparel brands like Zara, H&M and Marks & Spencer had found lucrative business in the childrenswear genre, it was only a matter of time before the bigwigs caught on.

Marc Jacobs Kids, officially – Little Marc Jacobs 2014

Gucci Kids 2017

According to Singapore Tatler, The Shoppes at Marina Bay Sands Singapore was leading the charge in children’s luxury retail, opening a slew of standalone boutiques in 2014 –  Baby Dior, Fendi Kids and Ralph Lauren Children; and then adding to their portfolio of luxury children’s stores: Dolce & Gabbana Junior and Armani Junior in 2015-16.

“In today’s environment of exclusivity and quality, the retail experiences that the market is catering for adults and children are on par, this can be seen in numerous aspects, from the calibre of designs released by renowned fashion houses, to the extensive selection of apparel, right down to the VIP treatment.” – John Postle, vice president of retail at Marina Bay Sands to Singapore Tatler

In China alone, as many as 90% of kidswear labels have their own standalone boutiques but the rise of e-commerce is threatening to move this major market online: Net-a-Porter, a trailblazer in luxury eCommerce, registered the Petite-a-Porter domain name in 2013 (Though nothing has been launched at the moment).  Currently, former Vogue editors Sylvana Ward Durrett and Luisana Mendoza, have themselves launched Maisonette, a Farfetch-style platform that sells a curated selection from children’s boutiques.

Oscar de la Renta kids 2017

That said, while luxury childrenswear is booming, it isn’t exactly a new segment. In the early 70s, Dior and Ralph Lauren were pioneers to the kidswear genre but it must be said, they were likely too early as a nearly four decade drought persisted until Burberry, Chloe and Marc Jacobs reignited the furore. They were followed by Stella McCartney, Lanvin, Marni and Gucci, the latter being the most aggressive (by definition of campaign marketing). Even Oscar de la Renta is in on this, there’s no doubt that every self-respecting designer needs to have a children’s collection under the auspices of their brand. Surely a decisive strategy of building brand loyalty early and deepening their relationships with existing customers.

Currently, European and North American markets account for a major slice of the global kidswear market.  According to Euromonitor, 2015 sales for luxury kidswear reached $135.6bn worldwide and accounted for 12% of the overall clothing market, Meanwhile, research firm NPD Group Inc expects the luxury childrenswear market to hit US$ 173.6 billion by 2017 at CAGR of 4.2% driven by aggressive growth developing economies, particularly India and China where a healthy and growing middle class as well as targeted marketing by brands, increasing social media engagement and a spurt of international travel has created a cocktail of elements driving on luxury childrenswear consumption.

Will luxury watch brands follow suit? Image: Romain Jerome Hello Kitty

That said, rising labour costs do not bode well to the two largest consumers of luxury childrenswear as more and more luxury labels are forced to maintain margins by heading to Bangladesh where Zara, Massimo Dutti, Marks & Spencer, G-Star Raw and H&M are already present. Still, markets like Thailand and Taiwan are largely untapped and growth potential is immense and more importantly, imminently renewable as parents will attest to how quickly the little tykes outgrow their outfits.

 

Marni Blinky Holiday Collection

Marni Unveils Limited Edition Holiday Collection

Inspired by the German abstract art of the 1960s, the limited edition collection by Marni blends geometric patterns and high-voltage colors in three different repeated combinations, focusing on the primary hues of red, blue and yellow. The initial ‘M’ is also a recurring theme throughout the series, appearing on the pieces as a bold motif in various sizes.

The 11-piece collection includes a gilet, a woollen mini-skirt, a cotton t-shirt with a contrasting trim, a pair of patterned socks and a nylon anorak with rib-knit cuffs at the neck. Accessories include a silk scarf, a block-color wallet, resin and gold earrings and a brooch and charm in the form of the house’s signature letter ‘M’. A Marni Pocket Bag has also been revamped in the three colors of the collection.

This is not the first time Marni has taken inspiration from the art world — last year the Italian house chose to incorporate its Autumn/Winter 2015 collection into art shot by Boston-born, UK-raised photographer Jackie Nickerson. It also teamed up with Brazilian artist Véio on a sculptural project called “Becoming Marni” for the 56th edition of the Art Biennale in Venice.

The Marni Blinky Collection will be available from Marni.com until January 72017, priced from $90 – $1,760.

3 Milan Runway Menswear Trends SS 17

All is fair in love, war and fashion. Milan was recently in the grip of Fashion Week as designers showcased what men could look forward to for Spring/Summer 2017. We bring you the three trends that dominated the runways of Milan.

1. AthleisureMilan-fashion-week-menswear-trends

The men really do get it in the style stakes, thanks to Prada’s colorful collection. With the help of neon piping, lightweight parkas and rain pants, sportswear gains traction as an acceptable outfit. Following in his footsteps is Philipp Plein with a collection that took its inspiration from the all-American basketball attire with tailored leather shorts while the sharp blazers add a little formality to an otherwise laid back outfit. Another brand that trekked down the path of athleisure was Moncler. Channelling an outdoorsy theme, the brand showcased a collection that had a boy scout-themed adventurous outwear.

2. DaydreamingMilan-fashion-week-menswear-trends-2

Versace brought out a collection that featured lightweight materials for long parkas of semi-transparent nylon, silk shirts reimagined as zip-up blousons and silk knitwear that was tied around the waist. In a similar manner, Salvatore Ferragamo chose to explore the spirit and the attitude of a “restless adventurer”. The result was a whimsical and imaginative show case that would have made any dream come true. Dsquared2 showcased their artistic side with an androgynous glam rock collection influenced by the ‘quiet rebel’.

3. PrintedMilan-fashion-week-menswear-trends-3

Of course, Dolce & Gabbana chose to go loud with a festive inspired show complete with leopard print trousers that really was the star of the show. Marni featured prints in their collection as well, with patterned jackets and accessories. Taking a softer approach to the trend, was Missoni with their multicolored patchwork knitwear that was inspired by the country of Guatemala.

Insight: Why So Few Female High Fashion Designers

Recent times have moved feminism beyond the bra-burning fringes to a full-on topic of social commentary and activism. Remember Chanel’s Spring 2015 runway show? The big march of thin models in high heels, waving protest signs that said ‘LADIES FIRST’, ‘HISTORY IS HER STORY’ amongst other silly syncopatic phrases, clad in Karl Lagerfeld’s personal take on Coco Chanel’s legacy. That season’s show sent a tremor through the industry: here was Lagerfeld saying ‘let’s get political’ while essentially treating the issue as a fad by sending a meaningless faux protest down the runway of one of the world’s most influential brands, albeit with nice clothing. The facts are plain: in the established gender dichotomy, women have been exploited by men to social, political, and economic ends. In fashion, we can say this with much less pedantry: male designers are telling women what is beautiful and therefore what to wear.

Phoebe Philo’s designs for Céline, Claire Waight Keller’s for Chloé and Julie de Libran’s for Sonia Rykiel have earned consistent praise for their ‘wearability’. That’s not a dirty word suggesting pedestrian clothes – what it means is that their designs are for women who live, work, play, and travel in, using it as the proverbial armour against the world. The shared beauty here is that these creations are pieces of clothing made by women for women, that understand that the expectations and standards of feminine beauty are often unnecessary and restrictive. The ladies thus offer us a liberated beauty.

While men may understand cut and fabric, there is the unavoidable political whisper of the male gaze. Thierry Mugler, Gianni Versace and Hervé Leger’s skin-tight dresses, for example, highlight the powerful feminine sexuality yet can’t be rid of the societal expectations of it to please the masculine. The psychological freedom from clothing designed by women, then, is that its celebrations of femininity and sexuality come from common ground that says ‘we know what we want to wear.’

Luckily, we have stalwarts of women in fashion to look up to. Miuccia Prada has been helming her brand since 1978 and shows no signs of stopping. Consuelo Castiglioni built up Marni to celebrate maximalism and considered excess. Diane von Furstenberg took sexy back and wrapped a dress around women to flatter the body. Rei Kawakubo made Commes des Garçons her cerebral and experimental laboratory where beauty has never had a fixed definition beyond variety.

Gladly, societal attitudes are in motion and change, and women are taking a louder and more visible fight for equality. A slow march, but movement nonetheless. The end goal of fashion remains the same, of course. We want it to make us dream of beauty we never thought possible; to keep looking towards the new, the creative, the exciting. Wouldn’t it just be nicer if more women were telling us how?

This story was first published in L’Officiel Singapore.

Salone del Mobile: 5 Fashionable Standouts

For a week, the worlds of fashion and interior design collided in Milan at Salone del Mobile, also known as The Milan Furniture Fair, which is how we tag it on our site. The fair – held from 12 to 17 April – was dedicated to bringing together the best in the design industry, and that included some of fashion’s finest. Here are some of the standout presentations by fashion brands during Design Week.

VersaceVersace_Mesedia_Chair

With an innate Italian aura, Versace showed off opulent furniture creations this year. Highlights included the “Via Gesù Palazzo Empire”, a blue sofa inspired by the “Palazzo Empire” bag; the Mesedia chair, crafted out of climate-proof aluminum in a punchy array of colors – think deep purple and orange – that recall a mid-summer sunset; and wallpaper bearing the label’s bold prints.

Bottega Venetabottega_veneta_home_collection1

The Italian fashion house’s own Home Collection applied the brand’s coveted leather to a selection of new furniture creations, including the “Rudi” line, designed in partnership with Poltrona Frau. This featured a club-style armchair, a footstool, a three-seat sofa and a chaise lounge. The range also includes round tables with engraved bronze frames and since we’re being extravagant, a bronze lamp with a woven black leather shade to light up your very fancy casa.

 

La Perlala_perla_mia_vanitytable

High-end lingerie and furniture might seem like an unlikely match but La Perla made it work. Together with designer Walter Terruso, “Mia” was born – a sleekly sophisticated vanity table set against a large round mirror. In a design made from glass, brass and pleated silk, the starkness of the table’s geometric design is the perfect juxtaposition to the soft sensuality of La Perla’s lingerie.

 

MarniMarni_rocking_chair

Marni launched a collection of home furnishings and accessories with a vibrancy like no other. Like its ready-to-wear collection, the pieces had a jaunty, Sixties retro feel, mostly attributed to the combination of metal, wood and hand-woven PVC cord they’re crafted with. Amidst Cumbia dancers in long patchwork Marni circle skirts and scarves, the rocking chairs, floor lamps and cocktail tables in a riot of earthy hues and jungle bright tones stayed true to the fashion house’s bold patterns and palette.

 

Giorgio ArmaniGiorgio-Armani-Luna-Swivel-Chair

Giorgio Armani’s interiors brand presented a collection befitting its 41-year-old legacy. The “Luna” swivel table, for example, came equipped with a swivel system in satin-finished brass, complete with a walnut frame, glossy Himalayan lacquer and a swanky pearl and gold-colored fabric base.

 

This story was written in-house, with images and source material from the AFP

Basket Case: Marni Christmas charity handbags

Italian fashion house Marni is launching “Marni Charity Baskets”, a limited-edition range of handbags and totes in association with the charity Vimala.

The range comprises two different bag sizes in bright, tropical color schemes based on orange and green. Completely handmade by artisans in Colombia using traditional techniques, the woven styles feature folk-style geometric patterns and contrasting hues.

The proceeds from the accessories will be donated to Vimala, which helps abandoned and handicapped children in India, Brazil, Africa, Guinea Bissau and other countries. Founded in 1999, it offers immediate material assistance to those in need and works to fund education for children. The Marni project aims to enable the organization to complete the restoration of a school in India for more than 50 seriously handicapped children.

The project is the latest charitable endeavor by Marni, whose previous festive collaborations have included an exhibition of 125 chairs made in Colombia by ex-prisoners, in an effort to help them re-integrate into social and working life in 2012, and a 2014 Milan Design Week exhibit handmade by a group of female Colombian workers as part of a sustainable work initiative, with a portion of the proceeds being donated to charities which help terminally ill children.

The bags will be available for purchase for a limited amount of time from December 4-11, from Marni stores or Marni.com. They will be priced at €90 (approximately US$97) for the smaller model and €120 (approximately US$130) for the larger size.

Interview: Barbara Palvin

Barbara Palvin may have just turned 22 this month but she already has five years of modeling experience and a slew of campaigns and commercials in her bag. That’s a lot more than what her peers in the business can say. A frequent face in beauty, the doe-eyed Hungarian got her big break in 2011 as the face of Chanel Beauty, but it was her contract with L’Oreal that launched her career, turning her into a face seen nearly everywhere, from drugstores and movie theatres to towering billboards across the world. You may not remember it, but chances are you probably have seen one of her campaigns.

While modeling is her main game, Palvin has dabbled in acting – she made a cameo appearance in Brett Ratner’s Hercules (2014) – a career she may pursue when she leaves the modeling industry. In person, the baby-faced model is as bubbly and easy-going as you’d expect her to be, but there are also hints of a certain maturity that surpasses her young age. Here, Palvin opens up about acting, bad press, beauty, not being “very good” on the runway and secret talents (you’ll never guess what it is).

Jack-Waterlot_062115_0345FINAL

Wool coat with fox fur sleeves, Marni. Lambskin bodysuit, Alexander Wang. Nappa leather boots, Givenchy By Riccardo Tisci. Fishnet stocking (worn throughout), Saint Laurent

So, you started modeling at a young age. Did you have any concerns back then?

No, I didn’t have any problems. It was easy. My mum was travelling with me everywhere so I wasn’t even alone, even when I went to Japan. She was helping me a lot, even on photo shoots. If there ever was something I didn’t want to do, she’d be there to help me, but that has never really happened.

Do you have any advice for young models that are just starting out?

When I did shows, my first two seasons were really good, but then it started to not work out because I was considered short, and I started to feel that modeling was not for me. I almost gave up. So, what I’m saying is, don’t give up, even when you don’t get a job straightaway because there will be ups and downs, and that’s normal.

You’ve worked with many photographers over your career. Is there one that stands out?

Jack [Waterlot]! What can I say? I mean, come on! [Laughs]

Jack-Waterlot_062115_0032FINAL

Wool tailcoat with Marmot fur stole, Givenchy By Riccardo Tisci. Polyamid elastane bralette, Bordelle

What about runway shows?

My first Chanel show. I was crying. It was at the Grand Palais, there was live music and it was just so beautiful. It was just such an intense experience.

You don’t do many shows now, though.

It’s partly because I’m not very good at it. I’m not very tall or skinny. I don’t have the runway look. It’s also a personal choice because I always ended up being disappointed and that’s not good for my confidence. I did just do the Chanel show in Korea though! It was good to be back on the runway. If [Chanel] asks me to do a show, I do it with no questions asked.

You were in the film Hercules alongside Dwayne Johnson. Do you plan to go into acting soon?

Yeah…and no. [Laughs] Like, I want to do it, I want to try it, but acting is different, for sure. In L’Oreal, we act a little bit for the commercials and if you’re a model, you have to be a good actress because you can’t just stand there with just one look. For example, you’ve got a rock ‘n’ roll look on, you don’t just stand there looking like a little girl, you have to get into the mood.

Jack-Waterlot_062115_0032FINALinterview

Wool tailcoat with Marmot fur stole, Givenchy By Riccardo Tisci

How many more years do you see yourself in modeling?

With this baby face? [Laughs] I think I really want to get it out, maximize the time I have left. So, I’d say two more years? Following that, I see myself having two options. Either I have a family and a husband and have my own business maybe, or become an actress but still have a husband, just no kids.

You’re friends with many Hollywood celebrities and tabloids 
have brought you into their drama before. How do you deal with all this negativity?

Well, you know, my family and friends know what’s true, and that’s all I care about. I mean, there were some moments when I had enough of the hate and I snapped and said something, but I’ve learned that it’s better to just leave it.

Do you have paparazzi following you around?

It depends. For example, in Japan, they know when I’m coming so they will be there. It doesn’t happen all the time though; I’m pretty good at hiding.

Jack-Waterlot_062115_0180FINAL

Patchwork shearling leather coat and lambskin sheath dress, Calvin Klein Collection

You’ve been in the industry for many years. Do you think you’ve changed as a person?

I’m definitely more mature, but I don’t think I’ve changed very much. I’m the same stupid little girl that I was and still am when I’m at home.

You’ve fronted a lot of beauty campaigns. What are the products you absolutely swear by?

I love the Miss Manga Mascara by L’Oreal. That’s my favourite. Hmm, what do I love? I love the Infallible Pro-Matte Foundation, that’s the newest one. Every time they bring out a new one, I’m like, “Wow, this is even better!” and another one comes along and I’m like, “This is even better!” [Laughs] I always use the Hydrafresh range as well.

Do you have any beauty secrets?

I don’t know, I don’t really have any. I do try to keep my skin clean. I don’t wear makeup if I don’t have to.

What about secret talents?

I’m a good cook! And I love singing and I play soccer. The last time I was asked this question, I couldn’t answer and I was like, “F—k! This is my secret talent?” It just doesn’t come to mind very easily.

Jack-Waterlot_062115_0303FINAL

Metallic silk triacetate pleat dress with high collar, LOEWE.  Patent leather pumps with skinny square stiletto heels, Saint laurent

I’ve heard that you love to read.

I love reading. That’s my talent! I read 400 pages in one day. I’m a very quick reader. I was in Bangkok recently and I had two books, about 700 pages, and I finished it in two days. Oh, wait – I remember another secret talent now! I’m good at remembering numbers. I’m super good with numbers. If someone gave me an address or a telephone number, say two months ago, I’d still remember it.

Is there anything you wish you had done differently if you weren’t a model?

I wish I went to college. I didn’t really have a chance because I was signed with L’Oreal when I had just finished high school, so I got really busy. I was doing a lot of Victoria’s Secret stuff as well. But, I mean, I can still do it, and I want to do it. I want to study law.

Story Credits

Photography by Jack Waterlot

Styling Jumius Wong and Jack Wang

Hair: Fernando Torrent/L’Atelier NYC

Makeup: Yumi Lee/L’Atelier NYC using L’Oreal

Manicurist : Yukie Miyakawa / Kate Ryan Inc.

Photography Assistant: Herman Van Den Brandt

Styling Assistants: Erin McSherry & Jingni Oh

Model: Barbara Palvin/IMG

Jack-Waterlot_062115_0542FINAL

Radzmire coat, Prada

Jack-Waterlot_062115_0047FINAL

Python skin double-breasted pea coat, miu miu. Stretch thigh-high boots in printed vinyl with translucent heel, Dior. Harness dress with oversized rings in 18K gold, Bordelle

Marni Fall 2015

Marni Goes Minimal for its First Campaign

Marni Fall 2015

Italian luxury label  has launched its very first advertising campaign for the fall-winter 2015 season.

More than the collection itself, it is the Marni woman who is showcased in this particular campaign. Photographer Jackie Nickerson has endeavored to capture the essence of a woman of substance, knowing and independent.

To do so, she has photographed intimate moments in the life of the Marni woman in brightly colored settings, a signature of the luxury brand.

Marni FW 2015

Three photographs have just been unveiled by Marni. The Marni woman is shown lying on the floor, leaning against a table turned on its side, or standing in the corner of a room, face hidden, either because the model’s head is turned or because it is covered by her arms or hands.

To incarnate this new collection, marked by prints, pleats and leather, the brand recruited Dutch model Marte Mei van Haaster.

Marni FW2015

During the unveiling of this new series of photographs, the fashion house announced its intention to produce a new advertising campaign each season. Up to now, Marni had not necessarily produced an advertising campaign for each individual collection.

Read More @ lofficielsingapore.com

Marni Flower market 2014

Marni’s pop-up flower market

Marni Flower market 2014

 is bringing a splash of color to Milan Fashion Week this fall with a pop-up flower market.

For one afternoon only, the city’s Rotonda della Besana will be filled with blooms as part of the brand’s 20th anniversary celebrations.

The brainchild of Carolina Castiglioni, Director of Special Projects at the luxury fashion house, “Marni Flower Market” will be overseen by Italian architect Stefano Rabolli Pansera, who recently curated the Angola Pavilion at the 55th Venice Art Biennale.

According to the brand, flower markets have always fascinated Castiglioni, with floral themes forming an essential part of the Marni narrative over the years. The event will see bouquets displayed against a backdrop of fabric from the label’s archives.

The market will also provide visitors with the opportunity to purchase vases, Japanese flower pots, tool bags and other gardening accessories in vintage Marni prints.

Marni Flower Market will be open on September 21 from 3pm – 8pm CET. A portion of the proceeds will be donated to children’s charities.

Marni and Magnus Plessen bag

Marni x Magnus Plessen

Marni and Magnus Plessen bag

For Fall/Winter 2014, Italian fashion brand  has unveiled two new bags using prints by German artist Magnus Plessen.

Two prints were created for the Marni collection using 2005 piece “Zwei Figuren” (‘Two Figures’) by Plessen, who is famed for mixing abstract and figurative designs in his painting.

Marni and Magnus Plessen

The two patterns were reproduced on a mix of radzmir, satin viscose and jersey for dresses that debuted in the runway show at Milan Fashion Week in February this year. Now, Marni has added an accessories option and has printed the two designs on leather shoppers.

You can get the bags for €1,180, while the dresses are priced at €1,630.

Marni Fall Winter 2014

Animal House by Marni

Marni to unveil ‘Animal House’ collection

Animal House by Marni

Luxury fashion label MARNI will unveil an exotic furniture installation as part of Milan Design Week, built around the Salone del Mobile fair, this April.

‘Animal House’ comprises a series of limited edition pieces which draw inspiration from giraffes, flamingoes and rabbits. The festive designs feature strong color schemes and bold materials such as metal and PVC.

The range includes classic chairs, chairs with one-sided armrests, rocking chairs, small benches and tables. Asymmetry is one of the principal themes of the collection.

Each unique piece was handmade by a group of female Colombian workers as part of a sustainable work initiative, with a portion of the proceeds being donated to charities which help terminally ill children.

The freedom to mix and match within the collection is characteristic of the Marni brand, which celebrates its 20th anniversary this year.

Marni for H&M: Shopping rules issued

Marni for h&m ad campaign

After months of waiting, the eagerly awaited capsule collection designed for Swedish retailer H&M by Marni’s founder and creative director Consuelo Castiglioni will hit some 260 stores worldwide and online March 8.

Consumers can head to the H&M website to get details on the rules for shopping the line, although as with the Versace collaboration these vary depending on location.
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marni for h&m ad campaign

Marni for H&M ad campaign

marni for h&m ad campaign

More images from Marni for H&M campaign have been revealed, with Chinese model Liu Wen and actress Imogen Poots appearing in the Moroccan-themed shots.

Staying close to the dreamy North African aesthetic seen in the Sofia Coppola-directed commercial, Wen and Poots are joined by male model Sam Hayes to showcase the designer collaboration.

Influences in the collection include African prints and Bauhaus modernity, while silhouettes range from sporty to feminine shapes.
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leather top silk trousers Marni for H&M

Marni for H&M complete look book arrives

leather top silk trousers Marni for H&M

The first images of the Marni for H&M collection have been revealed following a star-studded launch party last weekend.

On February 17 celebrities including Winona Ryder, Jessica Chastain, Freida Pinto and Milla Jovovich gathered in Los Angeles to celebrate Swedish high street retailer H&M’s collaboration with the Italian fashion house.

“I’m a huge fan of Marni, I have been for years. I love the whole idea of taking high fashion and making it affordable and accessible with H&M,” said Ryder.
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