French luxury macaron brand Ladurée has collaborated with Sanrio’s Hello Kitty to create a collection of deliciously sweet accessories.

First created by the ‘Picasso of Pastry’ Pierre Hermé, Macaron Day will be celebrated around the world March 20.

While this year marks the 7th edition of the holiday in France, cities like Toronto, Vancouver, London and Budapest will be celebrating it for the first time.

To celebrate Valentine’s Day, Ladurée has designed a precious gift box featuring stylised motifs tied up with a dainty velvet ribbon and sealed with a heart.

The six macarons inside the “Coffret Saint Valentin macarons” have a surprising flavour: pink grapefruit combined with vanilla.

The limited-edition Ladurée grapefruit macarons Coffret Saint Valentin gift box costs $25 and is (was?) available at the New York boutique.

Tsumori Chisato has teamed up with French macaron boutique Ladurée, art-directing a special cherry-blossom-themed set for the brand’s 150th anniversary.

The Paris-based tea salon, which has outlets across Europe, Asia and the US selling its coveted pastel-colored macarons, decided to honor its landmark birthday by partnering with Japanese creator Chisato.

The designer’s trademark colorful style is seen in the packaging she designed for the cherry-blossom-themed set, scheduled to go on sale March 1.

French luxury macaron brand Ladurée has announced the launch of a color cosmetics range called Les Merveilleuses de Laduree.

Created by Albion Cosmetics, the collection will include 20 different blush colors in the form of cameos as well as liquid foundation and lip color.

The range will launch in Japan this February before reaching Europe in fall 2012, followed by the US and elsewhere in Asia.

Anagrama projected an exclusive and elegant atmosphere for Theurel & Thomas, the first patisserie in Mexico specialized in French macarons.

One of the most important extensions of a brand, which has a business based in store selling, is the design and ambiance of the stores.

The Theurel & Thomas pâtisserie has an enlightened space with an exclusivity and elegant atmosphere.