Tag Archives: LV

Louis Vuitton Fall Winter 2014 Campaign

Louis Vuitton: one campaign, three photographers

Louis Vuitton Fall Winter 2014 Campaign

Titled ‘Series 1’, the first  advertising campaign to feature Nicolas Ghesquière’s ready-to-wear collection was shot by Annie Leibovitz and features French icon Charlotte Gainsbourg.

Louis Vuitton FW 2014 Campaign

The rest of the campaign, for Fall/Winter 2014-15, was photographed by two more of the biggest names in the business: Bruce Weber and Juergen Teller.

Louis Vuitton Fall 2014 Freja Beha

“It’s a way to bring together an artistic family which I feel close to,” explained Nicolas Ghesquière of the three photographers’ distinct styles.

LV Fall 2014 Jean Campbell

Best known as an actress and singer, Charlotte Gainsbourg appears in the full campaign alongside Ethiopian supermodel Liya Kebede, Danish model Freja Beha Erichsen, and emerging British star Jean Campbell.

Louis Vuitton FW 2014 Campaign by Bruce Weber

A video shot on the set of the campaign (soundtracked by Gainsbourg’s own song “Master’s Hands”) can be seen below:

Louis Vuitton FW 2014 Handbag Campaign

Louis Vuitton The Icon and The Iconoclasts

Celebrity designers rework the iconic LV monogram

Louis Vuitton The Icon and The Iconoclasts

Six of the world’s hottest creative talents have reimagined the French brand’s monogram in a new project titled ‘The Icon and The Iconoclasts’.

The Icon And The Iconoclasts is a special project instigated by  to celebrate the iconic Monogram, first created in 1896 by the eponymous founder’s son Georges Vuitton.

Footwear legend Christian Louboutin, artist Cindy Sherman, architect Frank Gehry, Chanel and Fendi creative director Karl Lagerfeld, designer Marc Newson and Comme des Garçons founder Rei Kawakubo were brought together by the brand for the project.

The sextet have been given carte blanche to create new bags and accessories using and reimagining the famous monogram print.

It was Delphine Arnault, Executive VP of Louis Vuitton, and the brand’s creative director Nicolas Ghesquière who first dreamed up the idea:

“When we talked with Nicolas Ghesquière about the extraordinary talents we would like to approach we simply went to those who are among the best in their fields,” says Delphine Arnault, explaining her choice of the talents.

“We were interested in people who work with their minds and their hands. I thought it was so interesting – and fun! – to have all of these different points of view on the Monogram. It is inspiring to see how they envision things, to see their perspectives. This is a group of geniuses.”

The limited edition pieces will appear for sale in selected Louis Vuitton stores around the globe from mid-October this year, with a launch event set to take place in New York City on November 7.

Gisele Bundchen Louis Vuitton

The NN14 Bag by Louis Vuitton

Louis Vuitton has presented a new tribute to its former creative director Marc Jacobs with a new series of videos featuring some of his most famous muses, including Catherine Deneuve, Sofia Coppola and Gisele Bündchen.

After unveiling images from this tribute campaign last December, Louis Vuitton has released a series of videos featuring movie stars and supermodels posing in a minimalist décor with various variations of the famous Noé bag, either in alligator leather, in smooth leather adorned with crystals, sequins, or feathers, or in the famous monogram pattern. All of the stars speak about what the bag means to them and where they would like to go with it.

For this very special campaign, Catherine Deneuve, Gisele Bündchen, Caroline de Maigret, Edie Campbell, Sofia Coppola and Fan Bingbing worked with makeup artist Pat McGrath and hair stylist Guido Palau.

The eight photo portraits, shot by Steven Meisel, can be seen in the February issues of leading women’s fashion magazines.

After several years at Louis Vuitton, Jacobs stepped down from his position as creative director last October to focus on his own brand. The designer passed the torch to Nicolas Ghesquière.

Matthias Schoenaerts LV

Matthias Schoenaerts for Louis Vuitton

Louis Vuitton has released the first images of its Spring-Summer 2014 campaign featuring Belgian actor Matthias Schoenaerts, known primarily for his roles in “Bullhead” and “Rust and Bone.”

Matthias Schoenaerts LV

The Belgian actor, though clearly a heartthrob, has the kind of rugged good looks that are not typically associated with high-end luxury brands. So it’s no surprise that Louis Vuitton set the internet abuzz with its announcement that Matthias Schoenaerts has become its latest brand ambassador.

For its Spring-Summer 2014 campaign, the brand asked its “gentleman traveler” to pose in the great outdoors of the American Southwest, specifically in Page, Arizona at the edge of the Glen Canyon Dam.

Matthias Schoenaerts

Shot by photographer Mikael Jansson, the images show the actor in a stunning desert landscape, equipped with the Sirius and Cabas East/West bags from the Spring-Summer 2014 collection designed by Kim Jones. The entire campaign will be seen in magazines worldwide from this February.

Louis Vuitton City Bags: A Natural History

Louis Vuitton City Bags

Since establishing its reputation as a purveyor of fine monogrammed luggage over a century ago, the Louis Vuitton brand has evolved to meet the demands of modern women, both in terms of fashion trends and lifestyle.

This evolution is explored with an almost scientific rigor in “Louis Vuitton City Bags: A Natural History,” a new illustrated book published by Rizzoli.

Fashion historian Florence Müller collaborated with sociologist Jean-Claude Kaufmann, author Ian Luna and journalists Colombe Pringle and Mariko Nishitani for a multidisciplinary approach.

The result is an in-depth history and impressively complete taxonomy of the French brand’s famous bags, which have come to symbolize the essence of modern fashion.

LV trunks and city bagg

Family trees and family portraits

From trunks and suitcases to the Steamer bag, a soft-sided tote that was a step along the road to today’s city bags, the authors trace the roots of each line of LV’s iconic luggage and handbags.

Readers can discover the genealogy of the “Neverfull” and the iconic “Sac Plat,” for example, which descended from a laundry bag and a rigid clothing case.

The work also includes a selection of “family portraits,” illustrating various lines and styles of Louis Vuitton bags through the ages. One photograph, taken by Patrick Gries, brings together around 30 prestigious pieces, ranging from early trunks to modern handbags.

The authors also cover some of the brand’s most notable collections, including the Speedy, Papillon, Alma, Lockit, Noé, Bucket and Pochette lines, providing a sweeping overview of the luxury brand’s bags across the generations.

LV miniature Papillon bag

Campaigns and brand ambassadors

Collectors and loyal fans will also get a look at the brand’s campaigns through the years, illustrated with archival images of early Louis Vuitton advertisements and more modern fashion photographs.

The book includes images from Bert Stern’s 1967 shoot for Vogue UK, for example, featuring the British model Twiggy posing with the Papillon bag and the Toilette pouch.

“Louis Vuitton City Bags: A Natural History” is published by Rizzoli and priceed at $85.

Twiggy

Dree Hemingway LV

Louis Vuitton presents new shoe collection with Dree Hemingway

 Dree Hemingway LV

The Fall/Winter 2013 shoe collection from the French luxury brand has arrived. Louis Vuitton announced the news by posting a photograph of the American model Dree Hemingway on Facebook.

Elegance and chic style are in the mix for this new collection, which draws inspiration from the brand’s iconic luggage and handbag lines. In fact, the photo inviting Louis Vuitton fans to check out the new footwear depicts more bags than shoes.

Dree Hemingway, the great granddaughter of the American author Ernest Hemingway, poses in a doorway surrounded by Louis Vuitton bags and cases. The image bears a tagline in French: “Settle into the Crillon [hotel in Paris] with Dree Hemingway and the new Louis Vuitton Fall/Winter shoe collection.”

Louis Vuitton Travel Book London

Louis Vuitton travel guides hit London

Louis Vuitton Travel Book London

Luxury travelers looking to add to their collection of coffee table city guides may want to hit bookstores in London, where shelves are now stocked with Louis Vuitton’s latest, limited-edition travel books.

Illustrated by Japanese artist Natsko Seki, the London guide renders sites like the Tate Modern and Regent’s Canal — sites chosen because they express the “spirit of London,” she said — in her signature style, which super-imposes hand-drawn sketches and colors on top of still photographs.

Explaining the modus operandi behind her images, Seki said in a video: “In my mind it was as if I was creating a 3D city with everyday scenes like somebody walking their dog and the passers-by turning around to look.”

Other editions of Louis Vuitton Travel Books include Paris, illustrated by Congolese painter Cheri Samba, New York done by French illustrator Jean-Philippe Delhomme, and Easter Island, interpreted by American artist Daniel Arsham.

Louis Vuitton Travel Books retail for €45. The London edition is now available at the brand’s New Bond Street location, while the four books been releasing via Amazon and elsewhere since early May.

Louis Vuitton The Landmark Hong Kong

Louis Vuitton Hikes Up Prices on Iconic Bags

Louis Vuitton The Landmark Hong Kong

Louis Vuitton, which last month raised prices by 12 percent in Japan, has imposed similar increases on non-leather handbags in most of its main markets since the start of the year, according to Bloomberg.

LV lifted prices on bags such as the Speedy and NeverFull by about 10 percent in the euro region, Antoine Belge, an HSBC analyst, said today in a note to clients.

Vuitton raised prices by at least 10 percent in the U.K. and U.S., and by 5 percent to 10 percent in Asian markets including China, Hong Kong, Taiwan and Singapore, the analyst wrote.

Vuitton’s price increase in Japan, the biggest ever by the brand in the country, was taken to offset the impact of the yen’s slide on sales, the company said Feb. 20.

In addition to protecting margins, the “price increases must be seen, in our view, as a means to accelerate LV’s repositioning towards more leather,” Belge wrote. The decision will probably weigh on the number of items sold, though it’s “the right thing for brand equity longer term.”

 

Alma Bag

Louis Vuitton Alma Bag Ad Campaign

LV Campaign Alma Bag

Louis Vuitton has released a new campaign for its Alma Bag starring Karlie Kloss, Jac Jagaciak, Daria Strokous and Iris Strubegger. The ads come with the tag line “Chic on the bridge.”

Photographed by Steven Klein, the four women carry bags in colors that are emblematic of the cities depicted: taxicab yellow for New York, French blue for Paris and lacquer red for China.

Created by Gaston-Louis Vuitton, the Alma bag was originally dubbed the Squire and was rechristened Champs-Élysées before settling on its current name.

Louis Vuitton Campaign Alma Bag

US designer Marc Jacobs

Louis Vuitton confirm perfume debut

US designer Marc Jacobs

Louis Vuitton has confirmed its entrance into the realm of fragrance, with master perfumer Jacques Cavallier-Belletrud heading up the scent development.

The news is significant considering the French fashion house has not marketed any perfumes since the 1920s and ’30s.

It signals another expansion following the brand’s ventures into watches in 2002, fine jewelry in 2004 and eyewear in 2005.
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Animal sculpture Louis Vuitton bags

Animal sculptures made from Louis Vuitton bags

Animal sculpture Louis Vuitton bags

Louis Vuitton hosted a cocktail on Monday night at the storied Paris taxidermy store Deyrolle to celebrate the launch of the My Monogram service on Small Leather Goods

To set the mood, British artist Billie Achilleos transformed the maison’s signature wallets, coin pouches, belts, and bag hardware into a menagerie of animals.

The hardy armadillo, for instance, paid homage to the durability and quality of the leather, while the lively chameleon showed off LV’s wide spectrum of colors.
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Marc Jacobs photo

Marc Jacobs to Dior, Phoebe Philo to Vuitton?

Marc Jacobs photo

Much has been speculated ever since Dior’s creative head John Galliano fell from grace due to an anti-Semitism scandal five months ago.

Everyone from Azzedine Alaia to Givenchy’s Riccardo Tisci has been named as a potential replacement in the process.

But when respected trade publication Women’s Wear Daily adds water to the rumor mill, it is usually an entirely diffrent story in terms of credibility.

Monday’s paper reads that according to an anonymous source, Marc Jacobs is entering negotiations with the house this week.
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Louis Vuitton Island Maison At Marina Bay Sands

Louis Vuitton Island at Marina Bay Sands Singapore

Louis Vuitton Island Maison At Marina Bay Sands

One of the most sophisticated shopping concepts in the world, the Louis Vuittion Maison store, will be launching in Singapore on Sep 18.

Designed by award-winning architect Peter Marino, LV’s first Island Maison will sit directly on water, with floor to ceiling windows overlooking the bay.

It will also feature a private lounge and outdoor loggia, as well as an art gallery tunnel of contemporary works leading directly to the Marina Bay Sands Mall.
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LVMH Chairman Bernard Arnault

LVMH boss gets own rap song

LVMH Chairman Bernard Arnault

Rappers’ fascination with luxury brands is far from dying down: following this summer’s surprise hit “Gucci Gucci” by Kreayshawn, it is Soulja Boy who is expressing his fashion love with an EP dedicated to Bernard Arnault.

Soulja Boy has turned his attention to Arnault’s signature brand Louis Vuitton, offering lyrics such as: “It don’t make no sense why they LV fake. But mine’s real!”

But while Soulja Boy manages to mention and correctly pronounce the label more than 60 times, Arnault likely won’t be pleased with being called Robert instead of Bernard several times as part of the new song.
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Nyasha Matonhodze Louis vuitton

Louis Vuitton Fall/Winter 2011-2012 Campaign

Nyasha Matonhodze Louis vuitton

Nyasha Matonhodze, a Zimbabwean-born, British-raised 16-year-old model, has been chosen as one of the new faces of Louis Vuitton.

Nyasha Matonhodze entered the modelling world just two years ago after winning the UK Elite Model Look competition in 2009.

Joining her in the shots are Zuzanna Bijoch, 17, Daphne Groeneveld, 16, Gertrud Hegelund, 20, Anaïs Pouliot, 19, and Fei Fei Sun, 21.
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Louis Vuitton Pop Up store Cannes

Louis Vuitton opens pop-up store in Cannes

Louis Vuitton Pop Up store Cannes

On the occasion of the Cannes International Film Festival, Louis Vuitton has opened a pop-up store on the Croisette.

Next to its existing Cannes store, the temporary shop focuses on what the town is famous for: incredible films and elegant eveningwear.

“The Maison celebrates its attachment to the city of Cannes by unveiling an exceptional custom tailored store in homage to the world of cinema.”
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queue LV china

China’s middle class stampede for luxury handbags

queue LV china

It could be a queue for a pop concert, a top nightclub or even the opening night at the theatre. But the hundreds of people lined up in a Hong Kong street are actually waiting to bag a bit of luxury.

“We’re looking for new handbags,” says student Celeste Law as she queues patiently alongside her friend Karina Luh outside the supermarket-sized branch of Chanel on Hong Kong’s Canton Road.

The students, both 20, already sport impressive accessories — Celeste carries a Louis Vuitton monogrammed bag, while her friend’s is from Chanel.
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